1. of Central Illinois

2. 1
2
3
4
5
6
7
goals
Research
Main message
Creative concept
Media timeline
Media planning
Customer journey
Agenda

3. Recruit 40 African American male mentors by JAN 31 2017
Increase number of volunteer inquiries by 100
Primary:
Secondary:
goals

4. target
audience
Demographics
Psychographics
African American Males
Ages: 25-35
Unmarried & No children
Located in one of the seven
counties in Central Illinois
Salary Job
Open-minded Self-driven Passionate

5. “It’s a big deal that I’m able to plant dreams in kids of the future.”
insight

6. “As a big brother, you above anyone, will help kids achieve their dreams.”
Main message

7. “BE A MAN. BE A MENTOR.”
Creative concept

9. FLYER

10. FLYER

11. FLYER

12. FLYER

13. guerilla

14. WEBSITE

15. FACEBOOK

16. Media
timeline
Flyers:
• Offices
• Public bulletin boards
• Restaurants
Guerilla:
• Restaurant bathrooms
• Local gyms

17. Media
Planning

19. Questions?