WOM is hard…Let your Website do the work! Neicole M. Crepeau Online Strategist   Web, mobile & social media specialists
<ul><li>What is </li></ul><ul><li>social interaction design ? </li></ul>
<ul><li>What is </li></ul><ul><li>social interaction design ? </li></ul><ul><li>Working definition:  The design of systems...
<ul><li>Began with a focus on tools and social networks. </li></ul><ul><li>SxD  </li></ul><ul><li>Broadening to include so...
<ul><li>Disclaimer! </li></ul><ul><li>While this presentation offers ideas for leveraging social media without a strategy,...
<ul><li>Use existing widgets </li></ul><ul><ul><ul><li>Facebook  Like button </li></ul></ul></ul><ul><ul><ul><li>Facebook ...
 
<ul><li>LinkedIn  widgets, if appropriate </li></ul><ul><ul><ul><li>Company Insider </li></ul></ul></ul><ul><ul><ul><li>Mo...
<ul><li>Allow easy content sharing </li></ul><ul><ul><ul><li>Via Facebook, Twitter, and email. LinkedIn for B2B. </li></ul...
Content Marketing
 
 
<ul><li>Allow easy snippet sharing </li></ul><ul><ul><ul><li>Share buttons next to each snippet </li></ul></ul></ul><ul><u...
Product is Information
 
 
<ul><li>Enable Like on key pages </li></ul><ul><ul><ul><li>Ecommerce sites on product pages </li></ul></ul></ul><ul><ul><u...
 
 
 
<ul><li>Spread the word about events </li></ul><ul><ul><ul><li>Like button with faces on event pages </li></ul></ul></ul><...
 
<ul><li>6.  Give ‘em a reason to return </li></ul><ul><ul><ul><li>Make event pages live on </li></ul></ul></ul><ul><ul><ul...
<ul><ul><ul><li>Or, post quotes, transcripts, slides, or supporting materials </li></ul></ul></ul><ul><ul><ul><li>Make it ...
Post-Event Example
 
 
 
<ul><li>7.  Let people share via your site </li></ul><ul><ul><ul><li>Upload photos, quotes, stories </li></ul></ul></ul><u...
<ul><li>Western River expeditions sends people an email after their rafting trip,  asking them to share their experience ....
 
<ul><li>8.  Highlight partners & customers </li></ul><ul><ul><ul><li>Solutions, knowledge, best practices, good work </li>...
 
<ul><li>Mobile </li></ul>
<ul><li>Mobile is important </li></ul><ul><ul><ul><li>By 2011, over 85% of new handsets will be able to access the mobile ...
 
<ul><li>Mobile & smartphones are moving mainstream </li></ul><ul><li>make sure  </li></ul><ul><li>your site  is mobile fri...
<ul><li>9.  Use QR codes on collateral </li></ul><ul><ul><ul><li>Let users get latest updates </li></ul></ul></ul><ul><ul>...
 
<ul><li>10.  Send SMS updates </li></ul><ul><ul><ul><li>If your audience wants timely updates </li></ul></ul></ul><ul><ul>...
<ul><ul><li>Services such as mobilizeus.com and Ez Texting let you do this for a fee </li></ul></ul><ul><ul><li>You can do...
 
For detailed instructions, use this QR code or link to get a PDF:
<ul><li>Want help? </li></ul><ul><li>Contact us. </li></ul><ul><li>We’re Coherent Interactive. </li></ul><ul><li>We do web...
http://www.coherentia.com (206) 264-7688    Blog:  http://nmc.itdevworks.com Twitter:  http://twitter.com/neicolec Web, mo...
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WOM is Hard--Let Your Website Do the Work

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10 easy website changes you can make to increase sharing and word-of-mouth. Leverage social media and mobile-even if you're not doing social media and mobile.

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WOM is Hard--Let Your Website Do the Work

  1. 1. WOM is hard…Let your Website do the work! Neicole M. Crepeau Online Strategist Web, mobile & social media specialists
  2. 2. <ul><li>What is </li></ul><ul><li>social interaction design ? </li></ul>
  3. 3. <ul><li>What is </li></ul><ul><li>social interaction design ? </li></ul><ul><li>Working definition: The design of systems and tools that facilitate social interactions. </li></ul>
  4. 4. <ul><li>Began with a focus on tools and social networks. </li></ul><ul><li>SxD </li></ul><ul><li>Broadening to include social elements on websites. </li></ul>
  5. 5. <ul><li>Disclaimer! </li></ul><ul><li>While this presentation offers ideas for leveraging social media without a strategy, Coherent Interactive recommends having a social media strategy, as part of an integrated marketing strategy. </li></ul><ul><li>Ideally, your online advertising, social media, mobile, and website strategies are coordinated and work together to achieve business results. </li></ul>
  6. 6. <ul><li>Use existing widgets </li></ul><ul><ul><ul><li>Facebook Like button </li></ul></ul></ul><ul><ul><ul><li>Facebook Recommendations box </li></ul></ul></ul><ul><ul><ul><li>Other Facebook plugins </li></ul></ul></ul>
  7. 8. <ul><li>LinkedIn widgets, if appropriate </li></ul><ul><ul><ul><li>Company Insider </li></ul></ul></ul><ul><ul><ul><li>More widgets likely to come </li></ul></ul></ul><ul><li>Twitter widgets, if appropriate </li></ul><ul><ul><ul><li>Twitter Trackbacks </li></ul></ul></ul><ul><ul><ul><li>Widgets to display your tweets </li></ul></ul></ul>
  8. 9. <ul><li>Allow easy content sharing </li></ul><ul><ul><ul><li>Via Facebook, Twitter, and email. LinkedIn for B2B. </li></ul></ul></ul><ul><ul><ul><li>Catchy titles, text, & images </li></ul></ul></ul><ul><ul><ul><li>Think like a Magazine editor </li></ul></ul></ul><ul><ul><ul><li>From the content itself </li></ul></ul></ul>
  9. 10. Content Marketing
  10. 13. <ul><li>Allow easy snippet sharing </li></ul><ul><ul><ul><li>Share buttons next to each snippet </li></ul></ul></ul><ul><ul><ul><li>Consider the social audience, and structure for them </li></ul></ul></ul>
  11. 14. Product is Information
  12. 17. <ul><li>Enable Like on key pages </li></ul><ul><ul><ul><li>Ecommerce sites on product pages </li></ul></ul></ul><ul><ul><ul><li>Web applications on likely pages </li></ul></ul></ul><ul><ul><ul><li>Info sites on topic pages </li></ul></ul></ul>
  13. 21. <ul><li>Spread the word about events </li></ul><ul><ul><ul><li>Like button with faces on event pages </li></ul></ul></ul><ul><ul><ul><li>Share widgets on the confirmation page </li></ul></ul></ul><ul><ul><ul><li>Or use Eventbrite </li></ul></ul></ul>
  14. 23. <ul><li>6. Give ‘em a reason to return </li></ul><ul><ul><ul><li>Make event pages live on </li></ul></ul></ul><ul><ul><ul><li>Take photos; get contact info </li></ul></ul></ul><ul><ul><ul><li>Post photos and notify people </li></ul></ul></ul>
  15. 24. <ul><ul><ul><li>Or, post quotes, transcripts, slides, or supporting materials </li></ul></ul></ul><ul><ul><ul><li>Make it easy to share each item </li></ul></ul></ul>
  16. 25. Post-Event Example
  17. 29. <ul><li>7. Let people share via your site </li></ul><ul><ul><ul><li>Upload photos, quotes, stories </li></ul></ul></ul><ul><ul><ul><li>Showcase their knowledge </li></ul></ul></ul><ul><ul><ul><li>Whatever appeals to your social audience </li></ul></ul></ul>
  18. 30. <ul><li>Western River expeditions sends people an email after their rafting trip, asking them to share their experience . It’s then posted on the blog. </li></ul>
  19. 32. <ul><li>8. Highlight partners & customers </li></ul><ul><ul><ul><li>Solutions, knowledge, best practices, good work </li></ul></ul></ul><ul><ul><ul><li>Promote them yourself </li></ul></ul></ul><ul><ul><ul><li>Tell them you’re promoting them </li></ul></ul></ul>
  20. 34. <ul><li>Mobile </li></ul>
  21. 35. <ul><li>Mobile is important </li></ul><ul><ul><ul><li>By 2011, over 85% of new handsets will be able to access the mobile Web. </li></ul></ul></ul><ul><ul><ul><li>28% of mobile consumers now have a smartphone. </li></ul></ul></ul><ul><ul><ul><li>Smartphone users trend male (8% more are male then female), younger, and affluent. </li></ul></ul></ul>
  22. 37. <ul><li>Mobile & smartphones are moving mainstream </li></ul><ul><li>make sure </li></ul><ul><li>your site is mobile friendly </li></ul>
  23. 38. <ul><li>9. Use QR codes on collateral </li></ul><ul><ul><ul><li>Let users get latest updates </li></ul></ul></ul><ul><ul><ul><li>Provide additional information </li></ul></ul></ul><ul><ul><ul><li>Get a freebie </li></ul></ul></ul><ul><ul><ul><li>Gets users to your website </li></ul></ul></ul>
  24. 40. <ul><li>10. Send SMS updates </li></ul><ul><ul><ul><li>If your audience wants timely updates </li></ul></ul></ul><ul><ul><ul><li>Like a blogger, to notify people about follow-up content </li></ul></ul></ul>
  25. 41. <ul><ul><li>Services such as mobilizeus.com and Ez Texting let you do this for a fee </li></ul></ul><ul><ul><li>You can do it for free with Twitter’s Fast Follow </li></ul></ul><ul><ul><li>Users don’t need a Twitter account to get your updates </li></ul></ul><ul><ul><li>To send a text to their phone, you just tweet on a specific account. </li></ul></ul>
  26. 43. For detailed instructions, use this QR code or link to get a PDF:
  27. 44. <ul><li>Want help? </li></ul><ul><li>Contact us. </li></ul><ul><li>We’re Coherent Interactive. </li></ul><ul><li>We do websites, mobile apps, </li></ul><ul><li>and social media strategies. </li></ul>
  28. 45. http://www.coherentia.com (206) 264-7688 Blog: http://nmc.itdevworks.com Twitter: http://twitter.com/neicolec Web, mobile & social media specialists We build websites, mobile applications, and social media strategies. We take an integrated approach, with a focus on your business goals and overall marketing and sales strategy. Contact us or go to our website to learn more!

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