This document discusses how strongly defined corporate culture can impact business metrics like revenue growth, employee growth, and stock price. It notes that groups with strongly defined cultures saw revenue growth of 682%, employee growth of 282%, and stock price growth of 901%, compared to groups without a strong culture. The document emphasizes that every organization has a culture, which is defined by the shared behaviors of its members and affects everything about the organization. It suggests building a culture focused on shared purpose, teamwork, and priorities can help a business succeed.

1. BUILDING CULTURE &
INCREASING REVENUE
@The_Culture_Guy | www.thecultureguy.co.uk

2. WHY DO SOME GROUPS
SUCCEED WHILE OTHERS FAIL?

3. AGINCOURT
OCTOBER 1415

5. WITHOUT STRONGLY
DEFINED CULTURE
WITH STRONGLY
DEFINED CULTURE
REVENUE GROWTH 166% 682%
EMPLOYEE GROWTH 36% 282%
STOCK PRICE 74% 901%

6. CULTURE IS THE VALUES AND
PRACTICES SHARED BY
MEMBERS OF A GROUP

7. EVERY ORGANISATION HAS A CULTURE
CULTURE IS DEFINED BY HOW YOU BEHAVE
CULTURE AFFECTS EVERYTHING

8. ONE BALL OF STRING
ONE ROLL OF TAPETWENTY STICKS
ONE MARSHMALLOW

9. AM I SAFE?

10. ONE PURPOSE
ONE TEAM
ONE FOCUS
ONE VOICE

11. “IF YOU ARE LUCKY ENOUGH TO BE SOMEONE'S
EMPLOYER THEN YOU HAVE A MORAL
OBLIGATION TO MAKE SURE PEOPLE DO LOOK
FORWARD TO COMING TO WORK.”
JOHN MACKEY – CEO, WHOLE FOODS MARKET

12. @The_Culture_Guy
www.thecultureguy.co.uk
+44 (0) 20 7193 6127
https://thecultureguy.co.u
k/psa

13. FIN