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HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
THEY CAN’T IGNORE YOU
HOW TO BE SO GOOD
ALESSIO FATTORINI
HOW TO BE SO GOOD THEY CAN'T IGNORE YOU
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
MY FRAMEWORK
MY JOURNEY
SO GOOD THEY CANT' IGNORE YOU
ALESSIO FATTORINI
▸ Work at Nethesis (Italy)
▸ Community Marketing
Manager
▸ Prosecco Evangelist
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
WOULD YOU LIKE TO BE
SO GOOD AT SOMETHING?
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
THEY CAN’T IGNORE YOU
BE SO GOOD
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
BUILD YOUR CAREER CAPITAL
WORK HARD AT YOUR
JOB AND YOU CAN
MAKE A LIVING. WORK
HARD ON YOURSELF
AND YOU CAN MAKE A
FORTUNE
Jim Rohn
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
“YOUR WORK IS GOING TO FILL A LARGE PART OF YOUR
LIFE… AND THE ONLY WAY TO BE TRULY SATISFIED IS TO
DO WHAT YOU BELIEVE IS GREAT WORK.  AND THE ONLY
WAY TO DO GREAT WORK IS TO LOVE WHAT YOU DO.”
– STEVE JOBS
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
CONTROL IS THE TARGET
INVEST YOUR CAREER CAPITAL
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
“SO GOOD” ENGINE
Creating
Knowing
QuestioningSeeking
Focusing
SO GOOD
Living
Learning
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
LEARNING
1. BEFORE BEING, YOU MUST KNOW
HOW TO BE SO GOOD THEY CAN'T IGNORE YOU
LEARNING
▸ Be voracious
▸ Books
▸ Blog
▸ Podcast
▸ Video
▸ Training Courses
NOTE TAKING
CONTINUOUS
HOW TO BE SO GOOD THEY CAN'T IGNORE YOU
MENTORS
▸ Access to mentors is the best way to
learn
▸ Mashup of every expert that
managed to resonate with me
▸ Creating my own unique style
▸ FAKE IT BEFORE YOU MAKE IT
▸ How to keep your mentors involved in
your journey?
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
QUESTIONING
2. WHATEVER YOU MANAGED TO LEARN WILL
EVENTUALLY FADE TO BLACK
CONSTANTLY THINK
ABOUT HOW YOU COULD
BE DOING THINGS
BETTER AND
QUESTIONING
YOURSELF.
Elon Musk
BAD INVESTMENTS
PROTECT YOU FROM
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
SEEKING
3. CURIOSITY IS THE TRAIT OF LEADERS
SO GOOD THEY CANT' IGNORE YOU
CURIOSITY
▸ Ask questions
▸ Better questions -> Faster
learning
▸ Establish important industry
connections
▸ People love being treated as an
expert
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
FOCUSING
4. GET REALLY GOOD NOT JUST PRETTY GOOD
SO GOOD THEY CANT' IGNORE YOU
FOCUSING
▸ Being pretty good means not
staying out.
▸ Find your niche
▸ Ex: Open Source + Product
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
KNOWING
5. YOU MUST SEE YOURSELF AS WORK IN PROGRESS
HOW TO BE SO GOOD THEY CAN'T IGNORE YOU
KNOWING = GROWTH MINDSET
GROWTH MINDSET IS BASED
ON THE BELIEF THAT YOUR
BASIC QUALITIES ARE
THINGS YOU CAN CULTIVATE
THROUGH YOUR EFFORTS
(C. DWECK)
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
IT’S ATTITUDE
WHAT ACTUALLY SEPARATES WINNERS FROM
LOSERS ISN’T TALENT
- SETH GODIN
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
CREATING
6. KNOWLEDGE IS NOTHING WITHOUT EXECUTION
HOW TO BE SO GOOD THEY CAN'T IGNORE YOU
CREATING = BEING CREATIVE = EXECUTE
▸ Try new things = Little Bets
▸ Collect the outcomes.
▸ Pivot hen things go wrong
▸ Try again
MY COMMUNITY ACTED AS MY PLAYGROUND
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
EMBRACING HONEST
FEEDBACK
I EITHER WIN
OR LEARN
I NEVER LOSE
SUCCESS IS NOT BUILT ON SUCCESS“
IT'S BUILT ON FAILURE. IT'S BUILT ON
FRUSTRATION. SOMETIMES IT'S BUILT
ON CATASTROPHE.”
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
COVER BANDS DON’T
CHANGE THE WORLD
BUILD YOUR UNIQUE VOICE
TAKING THE STAGE IS
THE BEST WAY TO GET
YOU MESSAGE HEARD
AND YOUR SKILLS
SHOWCASED
James Whittaker
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
LIVING
7. MAKING IT A MATTER OF A HABIT AND ROUTINE
BEING GREAT ISN’T HARD
BEING CONSISTENT IS
Steve Martin
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
PEOPLE WHO SUCCEED
ARE OFTEN THOSE WHO
DO THE LITTLE EVERY
DAY THINGS THAT
OTHERS WON’T
Todd Henry
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
SET YOUR MISSION AND GOALS
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
GOALS ARE GOOD FOR PLANNING YOUR
PROGRESS AND SYSTEMS ARE GOOD FOR
ACTUALLY MAKING PROGRESS
- JAMES CLEAR
SO GOOD THEY CANT' IGNORE YOU
DEEP WORK
▸ Working on a single hard task for
a long time
▸ No distractions
▸ Schedule every minute of your
day
▸ Spend time wisely
SUPER POWER OF THE 21ST CENTURY
THINK STRATEGICALLY
ABOUT EVERYTHING
YOU DO.
DEVOTE TOUR TIME TO
YOUR BIGGEST WINS
Richard Millington
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
RESULTS WILL FOLLOW
FALL IN LOVE WITH THE PROCESS
Creating
Knowing
QuestioningSeeking
Focusing
SO GOOD
Living
Learning
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
WHAT
THE QUESTION IS NOT
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
WHAT CAREER
WHAT IDEA
WHAT COMPANY
WHAT FUTURE
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
WHO
THE MOST IMPORTANT QUESTION IS
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
WHO MENTOR YOU?
WHO LET YOU SHAPE YOU?
WHO SPEND YOUR LIFE WITH?
WHO TAKE CARE OF?
HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
THAN WHATS
FIRST WHO’S
THANK YOU
@ale_fattorini
alessiofattorini
nethserver.org
nethesis.it
How to be so good they can't ignore you - Alessio Fattorini - Codemotion Rome 2018

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How to be so good they can't ignore you - Alessio Fattorini - Codemotion Rome 2018

  • 1. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU THEY CAN’T IGNORE YOU HOW TO BE SO GOOD ALESSIO FATTORINI
  • 2.
  • 3. HOW TO BE SO GOOD THEY CAN'T IGNORE YOU
  • 4. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU MY FRAMEWORK MY JOURNEY
  • 5. SO GOOD THEY CANT' IGNORE YOU ALESSIO FATTORINI ▸ Work at Nethesis (Italy) ▸ Community Marketing Manager ▸ Prosecco Evangelist
  • 6. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU WOULD YOU LIKE TO BE SO GOOD AT SOMETHING?
  • 7. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU THEY CAN’T IGNORE YOU BE SO GOOD
  • 8. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU BUILD YOUR CAREER CAPITAL
  • 9. WORK HARD AT YOUR JOB AND YOU CAN MAKE A LIVING. WORK HARD ON YOURSELF AND YOU CAN MAKE A FORTUNE Jim Rohn
  • 10. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU “YOUR WORK IS GOING TO FILL A LARGE PART OF YOUR LIFE… AND THE ONLY WAY TO BE TRULY SATISFIED IS TO DO WHAT YOU BELIEVE IS GREAT WORK.  AND THE ONLY WAY TO DO GREAT WORK IS TO LOVE WHAT YOU DO.” – STEVE JOBS
  • 11. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU CONTROL IS THE TARGET INVEST YOUR CAREER CAPITAL
  • 12. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU “SO GOOD” ENGINE
  • 14. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU LEARNING 1. BEFORE BEING, YOU MUST KNOW
  • 15. HOW TO BE SO GOOD THEY CAN'T IGNORE YOU LEARNING ▸ Be voracious ▸ Books ▸ Blog ▸ Podcast ▸ Video ▸ Training Courses
  • 17. HOW TO BE SO GOOD THEY CAN'T IGNORE YOU MENTORS ▸ Access to mentors is the best way to learn ▸ Mashup of every expert that managed to resonate with me ▸ Creating my own unique style ▸ FAKE IT BEFORE YOU MAKE IT ▸ How to keep your mentors involved in your journey?
  • 18. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU QUESTIONING 2. WHATEVER YOU MANAGED TO LEARN WILL EVENTUALLY FADE TO BLACK
  • 19. CONSTANTLY THINK ABOUT HOW YOU COULD BE DOING THINGS BETTER AND QUESTIONING YOURSELF. Elon Musk
  • 21. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU SEEKING 3. CURIOSITY IS THE TRAIT OF LEADERS
  • 22. SO GOOD THEY CANT' IGNORE YOU CURIOSITY ▸ Ask questions ▸ Better questions -> Faster learning ▸ Establish important industry connections ▸ People love being treated as an expert
  • 23. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU FOCUSING 4. GET REALLY GOOD NOT JUST PRETTY GOOD
  • 24. SO GOOD THEY CANT' IGNORE YOU FOCUSING ▸ Being pretty good means not staying out. ▸ Find your niche ▸ Ex: Open Source + Product
  • 25. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU KNOWING 5. YOU MUST SEE YOURSELF AS WORK IN PROGRESS
  • 26. HOW TO BE SO GOOD THEY CAN'T IGNORE YOU KNOWING = GROWTH MINDSET GROWTH MINDSET IS BASED ON THE BELIEF THAT YOUR BASIC QUALITIES ARE THINGS YOU CAN CULTIVATE THROUGH YOUR EFFORTS (C. DWECK)
  • 27. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU IT’S ATTITUDE WHAT ACTUALLY SEPARATES WINNERS FROM LOSERS ISN’T TALENT - SETH GODIN
  • 28. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU CREATING 6. KNOWLEDGE IS NOTHING WITHOUT EXECUTION
  • 29. HOW TO BE SO GOOD THEY CAN'T IGNORE YOU CREATING = BEING CREATIVE = EXECUTE ▸ Try new things = Little Bets ▸ Collect the outcomes. ▸ Pivot hen things go wrong ▸ Try again MY COMMUNITY ACTED AS MY PLAYGROUND
  • 30. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU EMBRACING HONEST FEEDBACK
  • 31. I EITHER WIN OR LEARN I NEVER LOSE
  • 32. SUCCESS IS NOT BUILT ON SUCCESS“ IT'S BUILT ON FAILURE. IT'S BUILT ON FRUSTRATION. SOMETIMES IT'S BUILT ON CATASTROPHE.” HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
  • 33. COVER BANDS DON’T CHANGE THE WORLD BUILD YOUR UNIQUE VOICE
  • 34. TAKING THE STAGE IS THE BEST WAY TO GET YOU MESSAGE HEARD AND YOUR SKILLS SHOWCASED James Whittaker
  • 35. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU LIVING 7. MAKING IT A MATTER OF A HABIT AND ROUTINE
  • 36. BEING GREAT ISN’T HARD BEING CONSISTENT IS Steve Martin HOW TO BE SO GOOD THEY CAN’T IGNORE YOU
  • 37. PEOPLE WHO SUCCEED ARE OFTEN THOSE WHO DO THE LITTLE EVERY DAY THINGS THAT OTHERS WON’T Todd Henry
  • 38. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU SET YOUR MISSION AND GOALS
  • 39. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU GOALS ARE GOOD FOR PLANNING YOUR PROGRESS AND SYSTEMS ARE GOOD FOR ACTUALLY MAKING PROGRESS - JAMES CLEAR
  • 40. SO GOOD THEY CANT' IGNORE YOU DEEP WORK ▸ Working on a single hard task for a long time ▸ No distractions ▸ Schedule every minute of your day ▸ Spend time wisely SUPER POWER OF THE 21ST CENTURY
  • 41. THINK STRATEGICALLY ABOUT EVERYTHING YOU DO. DEVOTE TOUR TIME TO YOUR BIGGEST WINS Richard Millington
  • 42.
  • 43. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU RESULTS WILL FOLLOW FALL IN LOVE WITH THE PROCESS
  • 45. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU WHAT THE QUESTION IS NOT
  • 46. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU WHAT CAREER WHAT IDEA WHAT COMPANY WHAT FUTURE
  • 47. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU WHO THE MOST IMPORTANT QUESTION IS
  • 48. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU WHO MENTOR YOU? WHO LET YOU SHAPE YOU? WHO SPEND YOUR LIFE WITH? WHO TAKE CARE OF?
  • 49. HOW TO BE SO GOOD THEY CAN’T IGNORE YOU THAN WHATS FIRST WHO’S