The document discusses strategies for effective graphic communication, emphasizing the importance of understanding the audience and their desired reactions. It encourages creativity, the generation of numerous ideas without immediate judgment, and the value of constructive criticism over praise. Key themes include originality, the acceptance of failure, and focusing on the mission.

2. Communicating with
graphics
By
Oliver flower

6. > DEFINE THE MISSION

7. >Who’s the audience?
>what do you want them to
think, feel or do?

13. > CREATIVITY EXPLOSION

19. Defer Judgement

20. Encourage wild ideas

21. build on IDEAS OF otherS

22. STAY FOCUSED

23. Quantity, quantity, quantity

24. STEALING
IS GOOD

26. Authenticity is invaluable
Originality is non-existent
- Paul Arden

27. “Its not where you take things from,
it’s where you take them to”
- Jean Luk Godard

28. Brain
block?

30. >DO Not seek praise
>Seek criticism

44. >remember the mission
>Don’t fear failure
>Early on, go for volume
>Defer judgement
>Seek criticism