Voici, comme promis, les slides présentés par William El Kaim lors de son intervention au Club Tourisme et Management le 22 mai dernier.

1. Copyright © 2014 CWT
Re-imagine Business Travel
Club Tourisme et Management - 22 Mai 2014

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CWT: A Global Leader Specializing In
Business Travel Management
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Digilution … in One Question!
Raise your hand if you
bought your last trip in
a bricks-and-mortar
travel agency?
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Digilution in the Travel Industry
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Digilution in the Travel Industry
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1 2 3

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PANDA 4.0 … Google Update Yesterday
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Are you still visible on the Web?
Can I find your web site or app?

7. Copyright © 2014 CWT 5Source: TheFamily Blog

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Digilution: “Barbarians” Attack
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Where established companies might see risks
or threats, startups see opportunity

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Ecosystem of Mobile Apps
7http://applinks.org/
Of the 1M apps on Android and iOS, only 1,000 of them
(just one tenth of 1%) have more than 50,000 users

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Digilution … Death or Rebirth ?
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Online vs. offline?
Everything is online and
digital Now!
Re-imagine business
travel: traveler centered
seamless experience,
compliant trips, pro-active
actions, excellent traveler
service globally, cost
effective for clients

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Digilution Impacts
Clients
TravelersTransport suppliers
CWT
Delivering the perfect trip
“Delight travelers with compliant in-context
tools and services during the whole travel
journey”
Delivering the perfect content and
services
“Delight suppliers with the right product and
services to enable them to differentiate and
offer full contextual content to CWT agents
and travelers”
Delivering the perfect travel
program
“Delight program managers with the
right aggregated data, tools and
services needed for supervising,
amending and meeting their goals in
all required corporate travel domains”
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The
hyperconnected
traveler
A new species:
the Homo Connectus
Travelers on the go, but still
connected
Expect immediate
information
Geolocation
services
Looking for
seamless travel
experience

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Digilution: The Red Queen Effect
Acceleration of acceleration
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Mobility instead of Trip
Market share is less important than market creation

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Re-imagine Your Business
What you need …
A strong BRAND: Carlson Wagonlit Travel (CWT)
Be global: Presence in 150 countries and Territories
Embrace digital at all levels …
And … to re-imagine your business.
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Travel = moving bits (data) and moving atoms (people)
Digilution = more value from moving bits!
CWT is at the core of more that 60 millions travel journeys
You already know how we move people, let’s have a look at
how we move bits.

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1. Start with The Why!
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1. Start with The Why!
Give a voice to employees - CWT Yammer
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2. Mobile Everywhere You Go
CWT To Go
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2. Mobile Everywhere You Go
CWT To Go
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Hotels are booked
based on location,
fares, travelers
ratings and company
travel policy.

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2. Mobile Everywhere You Go
Dedicated solution for Chinese market
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2. Mobile Everywhere You Go
CWT myPolicy
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One product for one market or one
segment.
A dedicated team working on constantly
adding features.
IT is not part of the product team.
Always more, generally never killed, very
often tentative to lock customers in.
3. Corporate Travelers at the Heart
Create moments and conversations
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Outside-In - “Ecosystem” &
Platform
Inside-Out – Product at the core
Define the core value of the ecosystem
(fair, sustainable, open, collaborative,
private club, transparency, etc.).
Find and keep your Advocates and “open
partners”, redefine value often.
The whole is greater than the sum of its
parts

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3. Corporate Travelers at the Heart
Create moments and conversations
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3. Corporate Travelers at the Heart
Carla: The virtual concierge
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“I transform
your voice
into text”
Voice interaction
“I understand
what you want
to know or do”
Intent
Recognition
“I fetch
relevant
information
and present
it”
Execution
Engine
Knowledge
(CWT content,
API, www)
“I ask follow-
up questions
+ social skills”
Dialogs Manager

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3. Create Moments
Hotel Intel – corporate hotel reviews
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4. Door-To-Door is the New Paradigm
CWT To Go Connect trip dots
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5. Cherish your Ecosystem
Open innovation via API
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5. Cherish your Ecosystem
Open innovation
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The Digilution of Business Travel
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Join CWT to Re-imagine Business Travel
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http://careers.carlsonwagonlit.com
/jc/external/en/global/

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http://fr.linkedin.com/in/williamelkaim
Blog
http://www.reimagine.fr/
Contact: welkaim at carlsonwagonlit.com