2. DEHYDRATED SKIN
Characteristics
• 70% water in adult skin
• Distributed 70% in the
dermis
and 30% in the
epidermis
Human skin
Transepidermal Water Loss
(TEWL)
Water retention capacity
dynamic regulation system
in the upper layers of the
epidermis
3. DEHYDRATED SKIN
Its characteristics
Fine
dehydration
lines
Dull skin, rough
to the touch,
lacking radiance
Exacerbated
sensitivity;
the skin
becomes
irritated more
easily
A feeling of
discomfort and
occasional
tightness
A lack of
suppleness and
a loss of
elasticity of
the skin
MANIFESTATIONS OF
DEHYDRATION
4. DEHYDRATED SKIN
vs. dry skin
DRY SKIN DEHYDRATED SKIN
Causes
This is a type of skin:
dry skin is unable to
produce its own lipids
properly; this phenomenon
is linked to a
dysfunction of the
sebaceous glands
This is a temporary skin
condition: this
phenomenon can affect all
skin types (from dry to
oily skin)
Consequences
Dry skin lacks both
lipids and water
permanently
Dehydrated skin lacks
lipids and water
temporarily
Reversibility Irreversible Reversible
Appearance of
the skin
The texture is tight, the
skin is fine and smooth.
Red patches and redness
may appear
Skin is streaked and
rough.
It becomes dull, lacks
radiance
Skin
sensations
Skin is constantly tight
all over the face
Skin tends to peel. It is
temporarily tight locally
5. Consumer
INSIGHT
I am looking for a
product that complements
my usual skin care
routine,
a THIRST-QUENCHING,
NATURAL and LIGHT product
to HYDRATE MY SKIN
IN DEPTH »
«
7. Eau Thermale Avène,
the confidence of healthy skin.
NEW Hydrance Boost Serum
Boost hydration and restore skin balance
Vit B3
Strengthens the skin barrier
HYALURONIC ACID
Water binding, long-lasting
hydration
*Evaluation of the Moisturizing Effect after a Single Application of Cosmetic Products on 33 subjects, single application for 48 hours
8. Eau Thermale Avène,
the confidence of healthy skin. Confidential
NEW Hydrance Boost Serum
Boost hydration and restore skin balance
HIGH TOLERANCE
FOR SENSITIVE SKIN
USE
MORNING
& NIGHT
VITAMIN B3
Also known as Niacinamide,
strengthens the skin barrier
Water-binding to improve skin
hydration
HYALURONIC ACID
Concentrated
Hydrating Serum
Apply 1 to 2 drops to
the face and neck,
morning and/or
evening.
Soothing and softening
AVÈNE THERMAL SPRING
WATER
PROVEN EFFICACY
48HR hydration for dehydrated sensitive skin1
After 10 days2:
• Skin is soft
• Skin is comfortable
• Skin is smooth
• Skin is supple
96% natural origin ingredients
1.Evaluation of the Moisturizing Effect after a Single Application of Cosmetic Products on 33 subjects, Single Application for 48 hours. 2.Hydrating Serum – Home Use Test on 100 subjects, at least once a day for 10 days. pp. 49, 50.
9. NEW FORMULA
HYDRANCE BOOST Serum
Eau Thermale Avène
The confidence of healthy skin
CLAIMS ATTRIBUTES CLAIMS
30ml
pump bottle
Packaging
30ml
dropper bottle
24H hydration Hydration claims
Hydration for 48h
+132% hydration
Cohederm Selling price
HA
Vit B3
Recyclable Eco-responsibility
Recyclable +
Made of 40%
recycled glass
PREVIOUS FORMULA
HYDRANCE Serum
NEW FORMULA
HYDRANCE BOOST
Serum
Eco-friendly and
practical
packaging and
stronger claims
10. Eau Thermale Avène,
the confidence of healthy skin.
BOOST
Cleanser based on skin type
from Essential Care
Hydrance dehydrated skin care routine
NEW
Concentrated
Hydrating
Serum
All skin types
Hydration
booster
LIGHT
emulsion
hydrating daily
moisturiser
normal to
combination
skin
RICH cream
hydrating daily
moisturiser
dry to very dry
skin
Refreshing,
lightweight
daily
moisturiser
All skin types
Avène
Thermal
Spring Water
Multi-tasker
sleeping mask to
hydrate, soothe
and detoxify
dehydrated skin
For ultimate hydration, layer Hydrance Boost Concentrated Hydrating Serum prior to moisturiser/mask.
Perfect to enhance the effectiveness of any skincare regime and suitable for all skin types!
Editor's Notes
The skin of an adult is made up of 70% water, distributed 70% in the dermis and 30% in the epidermis.
Skin hydration results from 2 distinct but complementary phenomena:
Transepidermal Water Loss (TEWL) : a dynamic regulation system during which water from the bloodstream passes through the dermis, the different layers of the epidermis and evaporates outside the body.
Water retention capacity : operated by the keratinocytes in the upper layers of the epidermis.
These 2 phenomena are dependent on correct epidermal differentiation and good cohesion of the cells between them via the intercellular cement composed in particular of lipids.
Dehydrated skin is skin that lacks water.
It is characterized by an altered hydrolipidic film and intercellular cement, which means that the stratum corneum can no longer play its role as a barrier.
Dehydration affects all skin types and is reflected in several signs.
The causes for dry and dehydrated skin are difference.
Dry skin is because the cells are unable to produce its own lipid, and the dehydrated skin is due to a temporary skin condition to affect any type of skin.
The situation of dry skin is irreversible but dehydrated skin can be reverse.
The supply of water to the skin is not sufficient to rehydrate the skin over the long term. The whole challenge of skin hydration is based on:
The supply of water
Fixation of this water within the stratum corneum
The reconstitution of the hydrolipidic film
The slowing down of the evaporation of intrinsic water
In order to ensure good hydration of the epidermis, a moisturizer must therefore be able to provide both water, an essential element for cell rehydration, and lipids, to ensure an effective barrier against water loss (and thus reduce transepidermal water loss).
STEP 1 - RECONSTITUTING THE LIPID COMPONENT OF THE STRATUM CORNEUM
Restored skin barrier: reduction of water loss (reduced TEWL).
Reservoir effect to trap water between the cell layers.
STEP 2 - STORING WATER IN THE EPIDERMIS
The relipidized Stratum corneum is able to trap and retain water from the deep layers of the skin/exogenous water supply.
STEP 3 - NORMALIZING SKIN SENSITIVITY
This is the result of the 2 previous steps that make the skin more resistant:
Normalization of the barrier function.
Epidermal restructuring, better cellular cohesion.
This serum is targeted toward dehydrated skin and provides 48h hydration. This is a renovation of the intense rehydrating serum which only offered 24 hours.
We also hero the new ingredients NIA & HA to strengthen skin barrier & provide long lasting hydration. This also has 96% natural origin ingredients, a great product that is improving not only formula but also packaging with this renovation. As you can see, this will also be a dropper.
GEL WATER
Very REFRESHING
TRANSPARENT texture like water
Significant improvement in hydration
Strengthens the skin's moisture barrier
Hydration Booster, Optimal Hydration, Intense Hydration
Immediate hydration durable up to 48h
Continue to increase our brand awareness and remain consumer centric
NFM booster
HA-Water binding, long-lasting hydration
Vit B3Strengthens the skin barrier
