Hydrance Boost Serum

1. HYDRANCE
BOOST SERUM
2023

2. DEHYDRATED SKIN
Characteristics
• 70% water in adult skin
• Distributed 70% in the dermis
and 30% in the epidermis
Human skin
Transepidermal Water Loss (TEWL)
Water retention capacity
dynamic regulation system
in the upper layers of the epidermis

3. DEHYDRATED SKIN
Its characteristics
Fine
dehydration
lines
Dull skin, rough to
the touch, lacking
radiance
Exacerbated
sensitivity; the
skin becomes
irritated more
easily
A feeling of
discomfort and
occasional
tightness
A lack of
suppleness and
a loss of
elasticity of the
skin
MANIFESTATIONS OF
DEHYDRATION

4. DEHYDRATED SKIN
vs. dry skin
DRY SKIN DEHYDRATED SKIN
Causes
This is a type of skin: dry skin
is unable to produce its own
lipids properly; this
phenomenon is linked to a
dysfunction of the sebaceous
glands
This is a temporary skin
condition: this phenomenon
can affect all skin types (from
dry to oily skin)
Consequences
Dry skin lacks both lipids and
water permanently
Dehydrated skin lacks lipids
and water temporarily
Reversibility Irreversible Reversible
Appearance of
the skin
The texture is tight, the skin is
fine and smooth. Red patches
and redness may appear
Skin is streaked and rough.
It becomes dull, lacks
radiance
Skin sensations
Skin is constantly tight all
over the face
Skin tends to peel. It is
temporarily tight locally

5. Consumer
INSIGHT
I am looking for a product
that complements my usual
skin care routine,
a THIRST-QUENCHING,
NATURAL and LIGHT product
to HYDRATE MY SKIN
IN DEPTH
»
«

6. Eau Thermale Avène,
the confidence of healthy skin.
NEW Hydrance Boost Serum
Boost hydration and restore skin balance
Vit B3
Strengthens the skin barrier
HYALURONIC ACID
Water binding, long-
lasting hydration
*Evaluation of the Moisturizing Effect after a Single Application of Cosmetic Products on 33 subjects, single application

7. Eau Thermale Avène,
the confidence of healthy skin. Confidential
NEW Hydrance Boost Serum
Boost hydration and restore skin balance
HIGH TOLERANCE
FOR SENSITIVE SKIN
USE
MORNING
& NIGHT
VITAMIN B3
Also known as Niacinamide,
strengthens the skin barrier
Water-binding to improve
skin hydration
HYALURONIC ACID
Concentrated
Hydrating Serum
Apply 1 to 2 drops to
the face and neck,
morning and/or
evening.
Soothing and softening
AVÈNE THERMAL SPRING
WATER
PROVEN EFFICACY
48HR hydration for dehydrated sensitive skin1
After 10 days2:
• Skin is soft
• Skin is comfortable
• Skin is smooth
• Skin is supple
96% natural origin ingredients
1.Evaluation of the Moisturizing Effect after a Single Application of Cosmetic Products on 33 subjects, Single Application for 48 hours. 2.Hydrating Serum – Home Use Test on 100 subjects, at least once a day for 10 days.

8. NEW FORMULA
HYDRANCE BOOST Serum
Eau Thermale Avène
The confidence of healthy skin
CLAIMS ATTRIBUTES CLAIMS
30ml
pump bottle
Packaging
30ml
dropper bottle
24H hydration Hydration claims
Hydration for 48h
+132% hydration
Cohederm Selling price
HA
Vit B3
Recyclable Eco-responsibility
Recyclable +
Made of 40% recycled
glass
PREVIOUS FORMULA
HYDRANCE Serum
NEW FORMULA
HYDRANCE BOOST
Serum
Eco-friendly and
practical
packaging and
stronger claims

9. Eau Thermale Avène,
the confidence of healthy skin.
BOOST
Cleanser based on skin type
from Essential Care
Hydrance dehydrated skin care routine
NEW
Concentrate
d Hydrating
Serum
All skin types
Hydration
booster
LIGHT
emulsion
hydrating
daily
moisturiser
normal to
combination
skin
RICH cream
hydrating
daily
moisturiser
dry to very dry
skin
Refreshing,
lightweight
daily
moisturiser
All skin types
Avène
Thermal
Spring
Water
Multi-tasker
sleeping mask
to hydrate,
soothe and
detoxify
dehydrated
skin
For ultimate hydration, layer Hydrance Boost Concentrated Hydrating Serum prior to moisturiser/mask.
Perfect to enhance the effectiveness of any skincare regime and suitable for all skin types!