Overview of ClearMechanic's 'visual declined service marketing' program. Service centers can win back lost customers (those who said "no" to a repair recommendation) by following up with personalized visual evidence from that customer's recent inspection. This is a game changer for service follow-up communications.

1. Visual Declined Service Marketing

2. Declined Service Marketing is Taking Off This Year
 Service departments are willing to pay significant dollars for
declined services marketing.
 Why?
1) The service department admits it lost these customers.
2) Vendors who bring these customers back to the service department
can deliver tens of thousands of dollars in real value.
3) It works.
 Every major ClearMechanic partnership discussion now
includes major attention to declined service marketing.

3. How is Declined Service Marketing Currently Done?
 No visuals; text only.
 No proof or validation that the service is needed.
 Relies on discounts to persuade customer. Assumes customers
decline repairs for financial reasons only. Ignores lack of trust.
Generic
Declined
Service Letter

4. What ClearMechanic Enables
 Visually sell declined services.
Provide the ‘wow’ factor needed
to get the customer’s attention.
 Personalized evidence for
each customer with
photos, videos and diagrams.
 Customize each letter to the
recent vehicle inspection.

5. Different Approaches to Declined Services
 Two decisions to be made by ClearMechanic partners:
1) simple vs. advanced integration
2) diagrams vs. photos / videos
Advanced  Photo from recent
inspection
Directly related to
declined service and
provides “proof”
Photo from recent
inspection; may
not be related to
declined service
Simple
Diagrams Photos / Videos

6. Approach #1: “Simple, Diagrams”
 ClearMechanic
expert diagrams
featured. Best-in-class
content, licensed by
Consumer Reports.
 Diagrams are
customized to the
declined service.
 No photos or
videos, thus no
“proof” from recent
vehicle inspection.

7. How it Works: “Simple, Diagrams” Approach
Declined service letters
featuring expert diagrams
Partner
API queries Diagrams
to CM for transmitted
diagrams via API
related to
specific
repair types
API Method: “GetRepairContent”
Input: Repair Type
Output: Expert Diagrams

8. Approach #2: “Simple, Photos”
 Features inspection
photo from
customer’s recent
visit.
 Relevant expert
diagram shown next to
inspection photo.
 The inspection
photo may not be
directly related to the
declined service being
recommended.

9. How it Works: “Simple, Photos” Approach
Declined service letters with
photos, videos and diagrams
Partner
Photos, vid
API queries to eos, diagra
CM for ms
photos, videos transmitted
and diagrams via API
for specific RO
#’s
API Method:
“GetRepairOrderContent”
Input: RO Number
Output: Photos, Videos and Expert
Diagrams for RO Number

10. Approach #3: “Advanced, Photos”
 Features inspection
photo from customer’s
recent visit.
 Relevant expert
diagram shown next to
inspection photo.
 The inspection photo
will be directly related
to the declined service
being recommended.
This is “proof” the
service is needed.

11. How it Works: “Advanced, Photos” Approach
Declined service letters with
photos, videos and diagrams
Partner
API queries to Relevant
CM for CM images
photos, videos transmitted
and diagrams via API
for RO #’s with
specific API Method:
declined repair
“GetRepairOrderContent”
types
Input: RO Number
Output: Photos, Videos and Expert
Diagrams for RO
(Note: CM and Partner work together
on op code mapping to ensure
photos relate to declined service)

12. Frequently Asked Questions from Partners
 Is CM willing to create custom API methods for partners?
Yes. We are very responsive to custom requests from partners.
 What are pros / cons of “simple” vs. “advanced” approaches?
The “simple” approach is faster. It helps partners get their declined service
programs on the market quickly and generating revenue. The “advanced”
approach can always be layered on later.
The “advanced” approach provides more value to service centers because it
ensures photos are directly related to the declined service. However, it is a
more complicated integration and therefore takes more time to develop.
 What are pros / cons of “diagrams” vs. “photos and videos”?
Our diagrams are best-in-class . They are licensed by Consumer Reports and
other leading consumer Internet sites. They provide real credibility to a service
recommendation. But, they are not as impactful as real-time photos or videos.

13. Frequently Asked Questions from Partners
(Cont.) What are pros / cons of “diagrams” vs. “photos and
videos”?
Photos and videos offer more value to customers because they show visual
evidence from the customer’s own vehicle based on the recent inspection.
How do you track “declines” in the DMS?
Partners have primary responsibility for tracking “declines” in the DMS. For
“simple” approach, Partner retrieves a photo for a declined RO, even if photo
may not relate to the declined service. For “advanced” approach, Partner and
CM do op code mapping to ensure photo relates to declined service.
 How complicated is the op code mapping?
Partner and CM start by focusing on the most common repair types (only 20%
of repair types account for 80% of all photos and videos uploaded through
CM). This makes op code mapping straightforward and efficient.

14. Appendix

15. Example Photos from CM Mobile Applications

16. Example Videos from CM Mobile Application

17. CM’s Exclusive Illustrations Explain Each Photo