1. How much do
you love your
members?
If the answer is ‘lots’
read on...
2. How can I increase engagement,
drive new member acquisition
AND develop new revenue
streams with an ever shrinking
budget?
“
”
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3. For nearly 20 years we have forged a strong and enviable
reputation in the field of marketing communications, specialising
in membership collateral for a wide range of highly respected
and established UK associations, chartered institutes and
governing bodies.
All thanks to pristine printing. From plastic cards through to
complex personalisation, fulfilment, educational materials, branch
communications and so much more besides.
We’re experts. When it comes to helping membership
organisations reach out to their members in a way that makes
them feel valued, appreciated and compelled to stick around.
We love what we do! We think you will too.
3
the membership
specialists
WHO’S ON BOARD
4. How can my membership
communications stand out
from the crowd and make my
members feel special?
“
”
4
5. We know how memberships work and what your members expect.
It’s all about member engagement and how one-to-one
communications really make them feel loved. We focus on quality,
on helping you deliver your communication plan and ensuring your
members feel the benefit of their membership.
5
we’re
SHARING THE LOVE WITH:
Bespoke
membership
packs
Targeted direct
mail and great
deals on postage
A magical place
The Print Cloud
Marketing Portal
Everything
to make sure
your event runs
smoothly
CPD and
publications
Your marketing
& office print
requirements
covered
7. 7
membership
packs
Tailoring your communications to individual members in an effective way
takes both time and money and we appreciate both of those are very
precious commodities. We make sure our work helps you save plenty of each.
We specialise in membership packs and mail over one million of them every
year. Whether they include paper or plastic membership cards with braille,
magnetic stripes and encoding or RFID cards and barcodes - we’ll provide
you with the membership pack that’s right for you.
Membership Cards, Identity Badges, Points Cards, Loyalty Schemes, Gift Cards
Everyone loves to receive a card!
8. How can I protect my brand,
empower my members
AND generate income....
all in one place?
“
Synergy have built a fantastic product
here which benefits us and particularly
our members. The process has been
simple with little input required from
us and we are looking forward to
taking advantage of all the Synergy
Print Cloud Marketing Portal offers us.
MIKE FOSTER,
Head of Membership, Institute of
Chartered Bookkeepers
”
8
9. 9
We’ve created a magical place where your members can go to
design, personalise and print their own marketing materials.
Everything they would ever need to run their club or branch – all
your company literature and designs for them to personalise, order
and print with ease.
Now here comes the best bit. It generates revenue for you. That’s
right. A nice, easy to monitor and hands-off revenue stream that
makes life for your members a whole lot easier. You get to control
your brand and empower your members simultaneously.
Clever, eh?
10. How can I make my
campaigns more
effective?“
”
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11. 11
Mail also generates a ‘media multiplier’ effect. The total communications
ROI for campaigns that included mail was 12% higher than those that didn’t
and it’s getting better all the time.
We send out all kinds of things, day after day. With our variable data and
packaging services, we can help you target, get personal and reduce costs
at the same time. Leaving you to crack on with what you do best – running
your business and looking after your members.
From hybrid mail through to membership packs, personalised letters,
magazines, catalogues packets & parcels and personalised mailers. Synergy
have got it all signed, sealed and delivered.
*Research from “The Private Life of Mail”, Royal Mail Market Reach 2015
direct mail
& postage
It’s official; direct mail has
got exciting (and effective)
Well targeted, well produced direct mail provides excellent
response rates and is a key component of any integrated multi-
channel campaign.
Research* shows that campaigns that include posted mail are:
27% more likely to deliver a top-ranking sales performance,
40% more likely to deliver top-ranking acquisition levels,
...than campaigns without mail.
13. 13
event
support
We know that organising and running events can be very challenging
and time consuming at the best of times. Sometimes you just want to
simply grab a vol-au-vent and enjoy the results of your hard work, free
from stress.
So stress not.
At Synergy, we can help to make your event go with a rather
personalised and beautiful bang by offering you a complete event
printing service.
From designing, printing and mailing invitations through to personalised
badges, event brochures, banners, event giveaways and packs, we’ve
got everything and anything you could possibly need to make your
event run super smoothly. Everything fully on-brand and delivered when
and where you need it.
‘The team at Synergy have
been a pleasure to deal with
and gave us excellent support
for MemCom 2016 event.
Programmes, White Papers and
Menus were all delivered on time
and they understand the needs
of membership organisations’
DUNCAN GRANT,
Founder, The Membership Organisation
and Ashridge Communications
14. How do I really improve my
members’ progression?
“ ”
14
15. 15
CPD &
publications
You want your members to be the best that they can be. That’s
great, because that’s precisely what we want for them too.
At Synergy, we realise CPD and publications are a vital part of any
professional’s career and a vital income stream for you. That’s why
we can help you to produce, publish and promote your courses and
work with you to analyse your data to up-sell and cross-sell future
seminars.
This same analysis also helps to identify opportunities to convert
non-member delegates into full members. Pretty smart, eh?
Once the course is complete and the candidates are glowing with
their success, we can supply course certificates that would look fab
on any office wall.
We can help you keep your current publications and back catalogue
in print without you carrying a lot of stock. With our Print Cloud
Marketing Portal all your publications can be stored, ordered and
then printed or downloaded on demand. That means no fuss, no
stock lying on shelves getting dusty and no capital tied up.
Clever.
Synergy Print Cloud
marketing portal
