7 steps to get started with your company's social media channel

1. Building online communities for growth
7 steps to a successful Social media channel
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2. 7 steps to a successful Social media
channel
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3. Scanning Strategy Coaching Content
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4. 1. Purpose
Define your purpose.
”Create recommendations”
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5. 2. Audience profiling Scanning
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6. 3. Content strategy Strategy
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7. Strategy
4. Platform(s)
Facebook/Google+ – Dialogue och timeline.
Pictures/video
Twitter/Linkedin – Networking
and short updates
Slideshare/Youtube –
Archive and source for
presentations and video.
Pinterest – Traffic
optimizer, female
audience
Blog – Core competence and message
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8. 5. Coach your stars Coaching
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9. Content
6. Editorial team roles
Community Manager Content owner Media channel owner
Community Manager Ambassador x n Web-bureau
Editor x n
Decide what to do inhouse and what to outsource
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10. Content
7. Content process
Analysis Planning
Result Campaign
Content
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