7 steps to a successful Social media channel

307 views

Published on

7 steps to get started with your company's social media channel

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

7 steps to a successful Social media channel

  1. 1. Building online communities for growth 7 steps to a successful Social media channelINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  2. 2. 7 steps to a successful Social media channelINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  3. 3. Scanning Strategy Coaching ContentINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  4. 4. 1. Purpose Define your purpose. ”Create recommendations”INCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  5. 5. 2. Audience profiling ScanningINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  6. 6. 3. Content strategy StrategyINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  7. 7. Strategy4. Platform(s) Facebook/Google+ – Dialogue och timeline. Pictures/videoTwitter/Linkedin – Networkingand short updates Slideshare/Youtube – Archive and source for presentations and video. Pinterest – Traffic optimizer, female audience Blog – Core competence and messageINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  8. 8. 5. Coach your stars CoachingINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  9. 9. Content6. Editorial team roles Community Manager Content owner Media channel owner Community Manager Ambassador x n Web-bureau Editor x n Decide what to do inhouse and what to outsourceINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY
  10. 10. Content7. Content process Analysis Planning Result Campaign ContentINCLUSION CONFIDENTIAL – RESTRICTED USE ONLY

×