Sign up for our weekly C-Suite Snacks webinars here: https://www.citrincooperman.com/infocus/c-suite-snacks Our C-Suite Snacks webinar series provides the middle market with brief, strategic, and tactical business improvement information for 30 minutes every week. Join Citrin Cooperman live every Thursday at noon for snack-sized insights for business executives. Every day brings news of a new music catalog sale, strategic piece of intellectual property purchased by a large company or private equity firm, or major transaction of a patent-driven business. During this C-Suite Snacks webinar session, we discussed which intangible assets and intellectual property are commanding the highest prices and what is behind the value of these assets. Key takeaways included: - An overview of what drives IP value - COVID-19 impacts on IP value - Current IP value trends

1. WHAT’S YOUR IP
WORTH?
June 24, 2021 | C-Suite Snacks Webinar Series
Discovering the Value of
Intellectual Property

2. MANDEEP TRIVEDI, CFA, ASA
Principal, Valuation Advisory Services Practice Leader
Citrin Cooperman
mtrivedi@citrincooperman.com
212.697.1000
Welcome &
Introduction

3. “Intellectual property (IP) refers to creations of the
mind, such as inventions; literary and artistic works;
designs; and symbols, names, and images used in
commerce.”World Intellectual Property Organization
What is Intellectual
Property?

4. • Are intangible in nature
• Can be legally protected
• Are identifiable
• Can be separated
• Are transferable
What is Intellectual Property?
- Traits of IP

5. What is Intellectual Property?
-Examples of IP
• Copyrights
• Patents
• Trademarks/names
• Trade dress
• Trade secrets
• Industrial designs

6. The Power of IP –
Why it Has Value
• Exclusivity
• Owner
• Licensee
• Protection
• Defensible
• Exploitation
• Direct
• Indirect
• Strategic

7. Why Value IP?
• Compliance
• Sale or Acquisition
• Rights Enforcement
• Restructuring

8. • Cost Approach
• Market Approach
• Income Approach
How to Value IP

9. Intellectual Property and
COVID-19
• Educational Copyrights
• Patent
• Streaming
• Enforcement

10. Supply of IP assets
vs.
Demand for IP assets
Intellectual Property
Current Trends

11. Hot IP Assets
• Music - catalogs
• Gaming – technology
• Digital assets - platforms

12. Questions?

13. Thank You
F o r Wa t c h i n g & L i s t e n i n g
C-SUITE SNACKS WEBINARS WILL RETURN SEPTEMBER 2021