Sign up for our weekly C-Suite Snacks webinars here: https://www.citrincooperman.com/infocus/c-suite-snacks Our C-Suite Snacks webinar series provides the middle market with brief, strategic, and tactical business improvement information for 30 minutes every week. Join Citrin Cooperman live every Thursday at noon for snack-sized insights for business executives. While restaurant owners are taking precautionary health measures to protect their staff and customers, reopening may require a difference business approach altogether. Many realize that customer needs and expectations have shifted, and it is imperative for these owners to adjust to the new reality in order to succeed. During our C-Suite Snacks webinar session, we covered how to set your business up for success in order to thrive going forward. Key takeaways included: - Leveraging on landlords and new lease options - Rethinking operations and e-commerce expectations - Minding your PPPs, RRFs, SVOGs, and ERTCs - Strategies for cash flow and revenue streams

1. MISE EN PLACE:
May 13, 2021 | C-Suite Snacks Webinar Series
Ensuring the Success of
Your Business

2. Welcome &
Introduction
STACY GILBERT
Office Managing Partner,
New York City
Citrin Cooperman
sgilbert@citrincooperman.com
212-697-1000
DENISE KOCH
Principal
Citrin Cooperman
denise@citrincooperman.com
212-697-1000

3. AGENDA
Leases
01
E- Commer ce 02
Legislation 03
Revenu e 04

4. Steps to take to
set yourself up
for success

5. Landlords and Leases
• Leverage on landlords and new lease options
o Deferral of rent
o Rebate of rent
o Re-negotiating the lease
• Change the terms
• % of sales
• Conversion from % of sales to fixed
rent to allow time to recover from the
pandemic
• More space options available

6. Rethinking Operations and
E-commerce Expectations
• Customers need to feel comfortable: Be diligent about
safety and precautionary health measures
• Customer expectations have changed: You have to change
the way you interact with customers
• Your old business model may not meet new customer
expectations: You have to rethink operations and take a
different approach to doing business
• E-commerce is no longer an option but a necessity: You
have to invest in new technology in order to do business
with your customers

7. Minding your PPPs, RRFs, SVOGs,
and ERTCs
• Payroll Protection Plan (PPP)
• Applications extended till 5/31/21 but funding has been exhausted from most lenders.
• There is an additional $8 billion set-aside for loans made by designated community
financial institutions.
• Forgiveness is due 10 months after covered period ends.
• Restaurant Revitalization Fund ( RRF)
• Applications opened on 5/3
• Priority groups – first 21 days to apply
• You cannot apply for RRF if you applied for Shuttered Venue Operators Grant ( SVOG)
• Shuttered Venue Operators Grant ( SVOG)
• Eligible applicants may qualify for grants equal to 45% of 2019 gross earned revenue,
• Must have been in operation on 2/29/20

8. • Employee retention tax credit ( ERTC)
• Extended till 12/31/21
• 2021 potential credit 7,000 per employee per quarter
• 2020 potential credit 5,000 per employee per year
• Cannot use the same wages used for PPP
forgiveness
• Reach out to your adviser with any questions
Minding your PPPs, RRFs,
SVOGs, and ERTCs (cont.)

9. Cash Flow and
Revenue Streams

10. Strategies for Cash Flow
and Revenue Streams
Monitor cash flow
Update projections
including grant or
loan money
received
Compare budget to
actual expenses
Be creative with new
revenue streams.
For example, on-line
sales, partnering
with marketplace
sellers (Amazon,
etc.)
Consider
franchising your
business

11. 11
• Learn from what happened during the pandemic
• Understand your vulnerabilities
• Save for a rainy day
How to Thrive in Any
Outcome

12. Questions?

13. Thank You
F o r Wa t c h i n g & L i s t e n i n g
UPCOMING C-SUITE SNACKS WEBINARS:
YOUR ONCE-IN-A-LIFETIME OPPORTUNITY - IS NOW YOUR TIME TO SELL?
May 20, 2021 | 12:00 PM ET/9:00 AM PT
Featuring: Ramsey Goodrich, Managing Partner at Carter Morse & Goodrich
EMPLOYEE STOCK OWNERSHIP PLANS – AN OVERVIEW
May 27, 2021 | 12:00 PM ET/9:00 AM PT
Featuring: Howard Klein, Partner & Heather Oboda, Partner