Cisco NGI - Next Generation Internet
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The communications industry is going through a time of unprecedented change. Internet traffic is skyrocketing, more and more devices are coming on line – both personal devices and automated, or machine-to-machine devices – and the use of commercial and personal cloud services is growing exponentially. All of this presents both a challenge and an opportunity for service providers. In addition to the growth in traffic and devices, the second big thing happening is the explosion of Big Data, where analytics is becoming the currency of the Digital Economy. Primarily leveraged by Google who built their advertising capabilities for web browsing, but now we see this expanding to Social , Cloud and Mobile providers. There are lots of big players out there, but it is clear this is still a very fractured environment, where no one plays across all of these planes - except 1 - the network.
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Cisco NGI - Next Generation Internet
- 1. January 2013 © 2012 Cisco and/or its affiliates. All rights reserved. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 1
- 2. Service Provider Environment and Challenges Next-Generation Internet Attributes and Opportunities The Cisco Intelligent Network Cisco NGI with ONE Cisco NGI in Action Why Cisco? © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 2
- 3. Growth and Change in Connections Traffic Device Emergence of Growth Proliferation Cloud • 4X volume growth (2011-2016) • 1.4 mobile devices per • $43 billion cloud services • 110 Exabytes per month in 2016 capita by 2016 revenues • 90%+ will be video • 3 billion IPv6-ready mobile • Midmarket firms more likely to devices by 2016 migrate to the cloud • 12 billion IP video-capable devices by 2016 Source: Cisco VNI Forecast 2012 and IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 3
- 4. Industrial Business Internet and Mobile Medical Oil & Gas Networks and Meters Manufacturing Business Applications Automotive City Cameras Private & Mobile Networks Mobile Device Operator Business Apps Location Company- specific Analytics Expertise Public Internet Friends Applications & Family Location Likes & Hobbies Browsing Content Search Consumed © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 4
- 5. Industrial Business Internet and Mobile Medical Oil & Gas Networks and Meters Manufacturing Business Applications Automotive City Cameras Next- Private Generation & Mobile Networks Mobile Operator Device Network Business Apps Location Company- specific Analytics Expertise Public Internet Friends Applications & Family Location Likes & Hobbies Browsing Content Search Consumed © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 5
- 6. Monetize the Network Optimize the Network Increase business To increase service To reduce network agility and service revenues costs and velocity and improve ROI complexity and To attract and retain improve service customers quality © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 6
- 7. Bringing the Network to the Applications application network architecture innovation simplification virtualization differentiate and improve increase personalize network service velocity economics Monetize ADAPTABLE ARCHITECTURE Optimize © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 7
- 8. Increasing Service Provider Business Effectiveness Monetize New Experiences MONETIZE • Accelerate service development More More • Extend partnerships Mobile Visual • Grow revenues Next Gen Internet More Less OPTIMIZE Virtual Complex • Reduce costs • Increase efficiency Optimize the • Improve service quality Infrastructure © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 8
- 9. Foundation of the Next-Generation Internet Cisco: The Industry’s Most Comprehensive Portfolio Network + Compute Physical + Virtual Hardware + Software Only with an integrated, end-to-end architecture can service providers tap into the unique intelligence that enables effective service development and delivery. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 9
- 10. Increasing Service Velocity & Business Agility POLICY Orchestration ANALYTICS Program for Optimized Harvest Network Experience Intelligence NETWORK © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 10
- 11. Client Network DC/Cloud Client + Network + Cloud = Fully integrated network infrastructure for maximum service reliability and capability IP Core Set Top Boxes Unified Physical Packet Core Data Center Small Cells RAN Backhaul Infrastructure © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 11
- 12. Enhanced with the Open Network Environment Client Network DC/Cloud Web APIs and Client Plug-ins Applications Infrastructure + Network API (NPI) and Services Catalog Virtualization + Orchestration = Fully Resource Orchestration integrated, progr ammable APIs, Controllers, Collectors application infrastructure for Virtualized Infrastructure maximum service onePK / Programming Agents intelligence and elasticity Physical Infrastructure © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 12
- 13. Delivering on the Full Potential of the NGI Client Network DC/Cloud Web APIs and Client Plug-ins Cache, Virtual Services Elastic Security Services Network API (NPI) and Services Catalog Prime Policy Security MSI Analytics, PCE Controller, Conductor Intelligent APIs, Controllers, Collectors nV, VPNs Nexus 1000v, nLight SSG onePK / Programming Agents Open and Programmable © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 13
- 14. Components and Value Cisco’s Next-Generation Internet Architecture delivers: • Flexible, multi-screen video solutions • Intelligent, scalable mobility solutions • Virtualized, optimized cloud & data center solutions The Cisco NGI Architecture is designed to provide: • Monetization: incremental revenue opportunities • Optimization: cost savings & maximization • Service Creation: increased service intelligence and flexibility © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 14
- 15. Amazing Things are Happening Monetization O2: Collect and sell location-specific customer analytics to retail, dining, and hospitality venues. Optimization BT: Speed time to market while reducing costs with IPoDWM + nLight technologies. Together AT&T: Offloads traffic and delivers customer analytics to the Fernbank Museum, which uses that data to improve the visitor experience and increase ticket sales and memberships. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 15
- 16. $6.3B 155 68,000 FY13 R&D Acquisitions Partners Build Buy Partner #1 or #2 12,000 In Product Total Patents Families Issued © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 16
- 17. 44% 42% 53% 62% 56% 45% 68% 32% 39% Only company with leadership across all segments Integration as sustainable Diverse product portfolio competitive advantage for long-term stability © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 17
- 18. Across Segments; Across Continents © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 18
- 19. Only Cisco provides the vision, the experience, and the comprehensive solutions to deliver on the promise of the Next-Generation Internet – to monetize and optimize the service provider network. Strategic Business Partner We help you solve today’s business challenges and prepare for tomorrow’s opportunities. World-class Technology Solutions We provide comprehensive solutions based on a unified architecture comprised of industry-leading technologies. Depth and Breadth of Experience We have over 25 years of experience and expertise building service provider networks around the world. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 19
- 20. Cisco creates a Next-Generation Internet that is more mobile, more visual, more virtual, and less complex. With advanced mobile, video, and cloud solutions built on an intelligent, elastic, and programmable architecture, Cisco helps service providers monetize and optimize their networks to develop and deliver innovative and differentiated business and consumer services. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 20
- 21. “Cisco is truly dedicated to customer success. Our mission is to shape the future of the Internet by creating unprecedented value and opportunity for our customers, partners, sharehol ders, and employees.” John Chambers Chairman and CEO © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 21
- 22. Thank you. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 22
Editor's Notes
- <greetings and introductions>As we begin, I’d like to invite you to treat this discussion as a dialogue. We want your feedback to help ensure that our strategic thinking is aligned with the long-term plans of our service provider customers.After all, our goal is to help solve your business problems, so it is very important that we hear what is on your mind.
- Here are some of the topics we’ll be covering in this presentation, and please feel free to stop me at any time if you have any questions or comments.
- As I’m sure you know, the communications industry is going through a time of unprecedented change. Internet traffic is skyrocketing, more and more devices are coming on line – both personal devices and automated, or machine-to-machine devices – and the use of commercial and personal cloud services is growing exponentially. All of this presents both a challenge and an opportunity for service providers.
- In addition to the growth in traffic and devices, the second big thing happening is the explosion of Big Data, where analytics is becoming the currency of the Digital Economy. Primarily leveraged by Google who built their advertising capabilities for web browsing, but now we see this expanding to Social , Cloud and Mobile providers. There are lots of big players out there, but it is clear this is still a very fractured environment, where no one plays across all of these planes - except 1 - the network.
- As more and more of these critical applications function across multiple networks, these separate networks start to blend into one. it is apparent that the “next-generation network” will be one where applications cross boundaries and deliver services independent of device, location, or access type.
- In this new environment, service providers face both familiar and new challenges. With increasing pressure from OTT providers, service providers must find ways to monetize their networks through new and differentiated services.They must at the same time optimize their networks to reduce complexity, and capital and operating costs. Lastly they must speed time to market in order to maintain competitive parity. For providers to overcome today’s challenges, there are considerable opportunities to monetize new services and partnerships, and to optimize and unify the underlying architectures for substantial increases in efficiency and significant savings in OpEx. Additionally, integration across architectures can help you connect to all subscribers: enterprises, small and medium-sized businesses, and consumers.
- Today’s service providers need a “next-generation” Internet to meet these challenges. Such an Internet, built on an adaptable architecture, could deliver …… application innovation to make the end-user experience more simple and more mobile.… increased ability to simplify and scale the infrastructure for OpExand CapEx savings, improved ROI, and lower TCO, and … virtualization, which also improves network economics, and also increased service velocity.
- To meet today’s challenges and fully leverage the accompanying opportunities, Cisco has developed the Next-Generation Internet (NGI) Architecture.Cisco’s Next-Generation Internet Architecture enables Service Providers to deliver a rich set of experiences that are simplified, more mobile, more visual, and more virtual. More MobileAnything, anytime, anywhere connectivity enables new, personalized, localized services.More Virtual Virtualized network functionality and application availability enables greater flexibility and resource optimization. More Visual Consistent, compelling end user experiences across multiple screens increases service velocity and creation.Less Complex Increased resource virtualization blurs the boundaries between client, network, and cloud and increases service flexibility.
- For Cisco, this drive to create networks that are more simple and more virtual is the natural extension of 25 years of success in IP networking. And as we build increasingly advanced IP networks, it is clear that network intelligence is one of the most important factors in your ability to deliver robust new services across video, mobility, and cloud architectures.Now, our focus is on helping you break out of traditional silos and extend network intelligence to span data center, network, and client devices.Building on the success enabled by this end-to-end network intelligence, we believe that going forward the most critical areas of focus are where these three areas overlap and interact. It is this convergence of Cloud, Network, and Client that we’re calling “Next-Generation Internet,” and it is here that providers like you are going to find the biggest opportunities to profit from innovative new services, and to drive savings with the most scalable and efficient solutions available.Examples of this convergence can be seen in our CloudVerse solutions, which bring out the value of that intersection between the data center and the core network.They’re also seen in our Videoscape solutions, which extend from the data center all the way to client devices, bringing added value across all the areas of overlap.And on the mobility side, we have the Cisco’s elastic core solutions, which maximize these areas of convergence to deliver a mobile experience that is much more visual, more personal, and more social.
- To build on that foundation of network intelligence and drive the expansion of virtualization into the network and application layers, we implement a bidirectional feedback loop to automate the overall process: Get, Check, and SetGet the intelligence from the Network to perform analytics and use subscriber/service orchestration toCheck with policy / billing / security servers and Set / program the network to adapt to the business demands..Our network infrastructure is generating lots of data – a big data mine of information is in the network and that can and should be harvestedMillions of counters , state, application and customer context that we can extract and exposeOn this wealth of information, we can use all of our tools including analytics engines which in turn can feed into policies and policy engines for network programmability to achieve the optimum experience for the end-user.
- To outline how this process works across the Cisco architecture, we begin with our foundational physical infrastructure – what people tend to think of when they think of Cisco. This end-to-end, fully integrated network delivers maximum service capability and reliability. But we didn’t stop there …
- We’ve enhanced the flexibility and capability of the physical infrastructure with a virtualized infrastructure, enabled by powerful resource orchestration tools, all aimed to deliver an open application infrastructure that delivers maximum service intelligence and elasticity. Linking these layers together, Cisco’s Open Network Environment (Cisco ONE) is a portfolio of Cisco technologies and open standards that brings programmatic control and application awareness to the network, combining the benefits of hardware and software across physical and virtualresources.Cisco ONE enables the network and your applications to work together. ONE:Web APIs: Application and Service WorkflowsNetwork APIs: Service Chaining and Policy EnforcementInfrastructure APIs: Programming and Managing Virtual ResourcesProgramming Kit: Programming and Managing Physical Resources
- Together, the Cisco NGI Architecture delivers a network that is …Dynamic, With adaptable network, compute, and storage resources. This enables SPs to quickly, efficiently adapt services, and optimize resource utilization to changing demands, availability, and desired quality of experience.IntelligentWith aware, automated, personalized and localized network service capabilities. This enables SPs to rapidly deliver enhanced, differentiated, and secure services based on real-time analytics, subscriber context, and policy controls. ProgrammableWith open APIs, collectors, controllers and virtual overlays for a unified simplified network architecture. This enables SPs to monetize new services, automate their operations, and assure service delivery.And as you can see, Cisco has products and solutions that span the architecture, north and south, east and west, for a truly comprehensive, integrated network that delivers maximum service capabilities for minimum cost.
- The Cisco NGI Architecture is the foundation for solution sets that span the industry, including mobile, video, and cloud and data center. The Cisco NGI Architecture is designed to provide:Monetization: incremental revenue opportunitiesOptimization: cost savings & maximizationService Creation: increased service intelligence and flexibility
- Video – Cisco Helps O2 Monetize Free Wi-Fi:http://www.youtube.com/watch?v=ZCE3i9e1M1kVideo – AT&T and Cisco Bring the Past to Life at Fernbank Museum: http://www.youtube.com/watch?v=xOYQdMw7rsM&Here are some examples of companies that are using aspects of Cisco’s NGI architecture to enhance their business model or develop new models:O2: O2’s B2B2C business model, involves O2 offering free wi-fi to customers. O2 then collects and sells customer data to the retailer. The retailer uses that data to deliver information and offers to customers and increase revenues. O2 monetizes their network, retailer increases sales, and consumers gets a free, enhanced online experience. BT: With the enhanced CRS, Cisco has introduced the advanced concept of an "Elastic Core" that brings the IP, Lean Core (Transit services), and Transport capabilities together in one unified solution. And with Cisco's new nLight Technology, SPs can reduce provisioning time from months to minutes by utilizing a multilayer control plane. These capabilities are extensions of Cisco ONE, which is creating entirely new levels of network programmability. nLight allows information to be exchanged between IP and Optical layers to enable intelligence in the network that results in real-time topology changes, better capacity planning, enhanced protection and restoration schemes, and rapid and automated provisioning.The new CRS also marks the introduction of coherent 100G IP over Dense Wavelength Division Multiplexing (IPoDWDM), a technology that enables high-speed DWDM optical interfaces to be integrated into the CRS. So there is no need for additional transponder equipment and the additional interfaces and optics required, ultimately reducing the total cost of ownership for operating 100G networks.
- Following a build-buy-partner model, Cisco is relentless in its pursuit of the best solutions for its customers.
- Our leadership is well known across the industry.
- Around the globe, across all sectors of the industry, nearly 2,000 service providers are using Cisco solutions to introduce next-generation services to their customers. Services that rely on robust, virtualized data centers.Services that take advantage of advanced content delivery networks.Services that deliver mobile content to any screen, anywhere.And most importantly, services that span these three areas… the data center or cloud, the content delivery network, and the mobile network… to differentiate our service provider customers as they foster new business models and tap into new revenue streams.