The communications industry is going through a time of unprecedented change. Internet traffic is skyrocketing, more and more devices are coming on line – both personal devices and automated, or machine-to-machine devices – and the use of commercial and personal cloud services is growing exponentially. All of this presents both a challenge and an opportunity for service providers.
In addition to the growth in traffic and devices, the second big thing happening is the explosion of Big Data, where analytics is becoming the currency of the Digital Economy.
Primarily leveraged by Google who built their advertising capabilities for web browsing, but now we see this expanding to Social , Cloud and Mobile providers.
There are lots of big players out there, but it is clear this is still a very fractured environment, where no one plays across all of these planes - except 1 - the network.