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© 2015 Cisco and/or its affiliates. All rights reserved. 1
Operator Drives Bandwidth
Efficiency and Optimizes
Satellite Link Performance
Providing network connectivity and services, such as data, voice, live TV, high-
definition (HD) on-demand video, and mobile services, EMC caters to customers
with operations in some of the most remote corners of the planet. Managing
satellite bandwidth requires sophisticated monitoring tools to ensure consistent
performance of voice, video and data during events, such as rain, that can affect
the quality. This telecommunications leader prides itself on delivering carrier-class
services through its global mobility platform, using its hybrid satellite and terrestrial
broadband network.
The EMC network features fully meshed, Multiprotocol Label Switching (MPLS)
enabled and interconnected teleports in the United States, Europe, South America,
Africa, and Asia. With EMC’s proprietary tools, it can manage and optimize every
megabyte delivered. Its customer-facing tools further maximize every bit delivered
over each customer’s WAN and LAN.
Using Cisco® onePK, EMC integrates ACM in
Cisco ISRs to increase bandwidth efficiency and
optimize performance.
“With the programmable APIs in Cisco onePK, we were able to
develop network applications that enable EMC to more efficiently
utilize our satellite resources. Feedback of service-related
parameters from the SatLink platform to the upstream Cisco ISR
helps our network to proactively adapt to link changes.”- Shadrach Benny Retnamony, Director of Advanced Engineering, EMC
•	 Optimize bandwidth capacity utilization
•	 Improve processes for monitoring and adjusting bandwidth
capacity for each customer with an automated solution
•	 Provide more competitive pricing
Challenges
Case Study | EMC
Size: 500+ Employees worldwide Location: Miami, Florida, USA Industry: Service Provider
“In order to meet the quality of service requirements of our customers and partner’s
applications, we relied on the router capabilities,” says Shadrach Benny Retnamony,
Director of Advanced Engineering at EMC. “However, we needed a method to
provide information on the quality of the link from the satellite platform to the
upstream MPLS network, for additional efficiency.”
Operating a network based on Cisco technology since its founding, EMC turned
to Cisco to jointly develop a more efficient, proactive, and cost-efficient alternative
to manage satellite bandwidth monitoring and troubleshooting that would provide
greater automation and consistent quality of service (QoS).
EMC is continuously seeking the best
technologies available in the market to
provide top quality services to our customers.
•	 Cisco onePK was used to design an application to send
back adaptive coding and modulation (ACM) information
from the satellite link
•	 Cisco hierarchical QoS (HQoS) and class-based QoS
(CBQoS) extend the benefits to multiple services per
router and apply monitoring to individual service queues
Solutions
Adaptive Coding and Modulation Integration with
Cisco HQoS Increases Service Availability
Cisco collaborated with EMC to use Cisco One Platform Kit (onePK) for
Developers—a toolkit that provides network programmability through open
APIs on Cisco routers and switches—to implement ACM information feedback
from EMC’s SatLink hubs as part of an evolved programmable network. ACM
is a technique that increases service availability and satellite link efficiency by
matching modulation, coding, and other signal and protocol parameters to satellite
link conditions. With ACM in place, should a customer experience increased
latency or jitter due to adverse weather conditions, interference, or other satellite
impairments, ACM can automatically detect the problem and correct data rates
instantaneously.
Adding New Intelligence to the Satellite Handoff
to Cisco Routers
With the ACM Cisco HQoS application, a closed-loop feedback of link state
information is exchanged between EMC SatLink hub and upstream Cisco
Integrated Services Router (ISR) G2 2900 Series Routers. Modulation and
forward-error correction (FEC) are dynamically adjusted to maintain a high
QoS. The SatLink ACM operation is integrated with the Cisco HQoS feature
in the routers, which allows QoS for different services running on the same
routers to adapt to link changes. Consequently, service quality of mission-critical
applications isn’t affected even under dynamic adverse weather conditions and
local interference. Under normal conditions, ACM integration with HQoS provides
increased network capacity and bits-per-Hz link spectral efficiency. Along with
the CBQoS monitoring feature, which monitors individual service queues based on
service classes, EMC has more robust end-to-end application visibility and control
that adapts to dynamic changes in bandwidth.
© 2015 Cisco and/or its affiliates. All rights reserved. 2
•	 Increased service availability and bit-per-Hz link spectral
efficiency
•	 Enlarged total network capacity
•	 Improved automation in operational processes required of
network administrators
•	 Enhanced ability to exceed customer service-level
agreements (SLAs) for QoS in multiple types of traffic
Results
Increased Efficiency in Managing Satellite Networks
The ACM QoS project adds programmable automation to the EMC network
environment, relieving network administrators of manual monitoring and bandwidth
distribution tasks.
“By using this feature, our engineers have more time to focus on adding value for
our customers, thereby enhancing the quality of services, says Federico Fawzi,
EMC vice president of Engineering and Infrastructure.
EMC also expects fewer customer support calls to the network operations center
(NOC) and increased levels of customer satisfaction. The company can focus
more engineers on the development of new services instead of monitoring and
fixing network capacity problems.
Better service. More efficiency. Automation. Higher quality of service. It’s not often
that one technology solution provides so many different benefits. But that’s exactly
the case at EMC with ACM QoS and a programmable network. More efficient
satellite monitoring and utilization set the stage for the company’s aggressive
marketing efforts to expand its business among oceangoing customers and the
vast opportunities in the emerging markets of Africa, Asia, and the Middle East.
For More Information
To find out more about Cisco onePK for Developers and applications, such as
ACM, visit http://cs.co/onePK-AAG.
To learn more about the Cisco Evolved Programmable Network (EPN) for service
providers, visit: www.cisco.com/go/epn.
© 2015 Cisco and/or its affiliates. All rights reserved. 3
Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL:
www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship
between Cisco and any other company. (1110R)
Americas Headquarters
Cisco Systems, Inc.
San Jose, CA
Asia Pacific Headquarters
Cisco Systems (USA) Pte. Ltd.
Singapore
Europe Headquarters
Cisco Systems International BV Amsterdam,
The Netherlands
DRMKT-19482 09/15
Products  Services
Routing and Switching
•	 Cisco 3900 Series Integrated Services
Routers
•	 Cisco 2900 Series Integrated Services
Routers
•	 Cisco ASR 1000 Series Aggregation
Services Routers
Networking Software
•	 Cisco One Platform Kit (onePK) for
Developers

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Operator Drives Bandwidth Efficiency and Optimizes Satellite Link Performance

  • 1. © 2015 Cisco and/or its affiliates. All rights reserved. 1 Operator Drives Bandwidth Efficiency and Optimizes Satellite Link Performance Providing network connectivity and services, such as data, voice, live TV, high- definition (HD) on-demand video, and mobile services, EMC caters to customers with operations in some of the most remote corners of the planet. Managing satellite bandwidth requires sophisticated monitoring tools to ensure consistent performance of voice, video and data during events, such as rain, that can affect the quality. This telecommunications leader prides itself on delivering carrier-class services through its global mobility platform, using its hybrid satellite and terrestrial broadband network. The EMC network features fully meshed, Multiprotocol Label Switching (MPLS) enabled and interconnected teleports in the United States, Europe, South America, Africa, and Asia. With EMC’s proprietary tools, it can manage and optimize every megabyte delivered. Its customer-facing tools further maximize every bit delivered over each customer’s WAN and LAN. Using Cisco® onePK, EMC integrates ACM in Cisco ISRs to increase bandwidth efficiency and optimize performance. “With the programmable APIs in Cisco onePK, we were able to develop network applications that enable EMC to more efficiently utilize our satellite resources. Feedback of service-related parameters from the SatLink platform to the upstream Cisco ISR helps our network to proactively adapt to link changes.”- Shadrach Benny Retnamony, Director of Advanced Engineering, EMC • Optimize bandwidth capacity utilization • Improve processes for monitoring and adjusting bandwidth capacity for each customer with an automated solution • Provide more competitive pricing Challenges Case Study | EMC Size: 500+ Employees worldwide Location: Miami, Florida, USA Industry: Service Provider
  • 2. “In order to meet the quality of service requirements of our customers and partner’s applications, we relied on the router capabilities,” says Shadrach Benny Retnamony, Director of Advanced Engineering at EMC. “However, we needed a method to provide information on the quality of the link from the satellite platform to the upstream MPLS network, for additional efficiency.” Operating a network based on Cisco technology since its founding, EMC turned to Cisco to jointly develop a more efficient, proactive, and cost-efficient alternative to manage satellite bandwidth monitoring and troubleshooting that would provide greater automation and consistent quality of service (QoS). EMC is continuously seeking the best technologies available in the market to provide top quality services to our customers. • Cisco onePK was used to design an application to send back adaptive coding and modulation (ACM) information from the satellite link • Cisco hierarchical QoS (HQoS) and class-based QoS (CBQoS) extend the benefits to multiple services per router and apply monitoring to individual service queues Solutions Adaptive Coding and Modulation Integration with Cisco HQoS Increases Service Availability Cisco collaborated with EMC to use Cisco One Platform Kit (onePK) for Developers—a toolkit that provides network programmability through open APIs on Cisco routers and switches—to implement ACM information feedback from EMC’s SatLink hubs as part of an evolved programmable network. ACM is a technique that increases service availability and satellite link efficiency by matching modulation, coding, and other signal and protocol parameters to satellite link conditions. With ACM in place, should a customer experience increased latency or jitter due to adverse weather conditions, interference, or other satellite impairments, ACM can automatically detect the problem and correct data rates instantaneously. Adding New Intelligence to the Satellite Handoff to Cisco Routers With the ACM Cisco HQoS application, a closed-loop feedback of link state information is exchanged between EMC SatLink hub and upstream Cisco Integrated Services Router (ISR) G2 2900 Series Routers. Modulation and forward-error correction (FEC) are dynamically adjusted to maintain a high QoS. The SatLink ACM operation is integrated with the Cisco HQoS feature in the routers, which allows QoS for different services running on the same routers to adapt to link changes. Consequently, service quality of mission-critical applications isn’t affected even under dynamic adverse weather conditions and local interference. Under normal conditions, ACM integration with HQoS provides increased network capacity and bits-per-Hz link spectral efficiency. Along with the CBQoS monitoring feature, which monitors individual service queues based on service classes, EMC has more robust end-to-end application visibility and control that adapts to dynamic changes in bandwidth. © 2015 Cisco and/or its affiliates. All rights reserved. 2
  • 3. • Increased service availability and bit-per-Hz link spectral efficiency • Enlarged total network capacity • Improved automation in operational processes required of network administrators • Enhanced ability to exceed customer service-level agreements (SLAs) for QoS in multiple types of traffic Results Increased Efficiency in Managing Satellite Networks The ACM QoS project adds programmable automation to the EMC network environment, relieving network administrators of manual monitoring and bandwidth distribution tasks. “By using this feature, our engineers have more time to focus on adding value for our customers, thereby enhancing the quality of services, says Federico Fawzi, EMC vice president of Engineering and Infrastructure. EMC also expects fewer customer support calls to the network operations center (NOC) and increased levels of customer satisfaction. The company can focus more engineers on the development of new services instead of monitoring and fixing network capacity problems. Better service. More efficiency. Automation. Higher quality of service. It’s not often that one technology solution provides so many different benefits. But that’s exactly the case at EMC with ACM QoS and a programmable network. More efficient satellite monitoring and utilization set the stage for the company’s aggressive marketing efforts to expand its business among oceangoing customers and the vast opportunities in the emerging markets of Africa, Asia, and the Middle East. For More Information To find out more about Cisco onePK for Developers and applications, such as ACM, visit http://cs.co/onePK-AAG. To learn more about the Cisco Evolved Programmable Network (EPN) for service providers, visit: www.cisco.com/go/epn. © 2015 Cisco and/or its affiliates. All rights reserved. 3 Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) Americas Headquarters Cisco Systems, Inc. San Jose, CA Asia Pacific Headquarters Cisco Systems (USA) Pte. Ltd. Singapore Europe Headquarters Cisco Systems International BV Amsterdam, The Netherlands DRMKT-19482 09/15 Products Services Routing and Switching • Cisco 3900 Series Integrated Services Routers • Cisco 2900 Series Integrated Services Routers • Cisco ASR 1000 Series Aggregation Services Routers Networking Software • Cisco One Platform Kit (onePK) for Developers