1. Cisco Goes Soft
Posted by krosenth on Feb 19, 2013 11:04:36 AM
I think my daughter was about five years old when she first asked me what I did at work. I told her I helped to sell
"big boxes". This was very cool to her considering that until that point her favorite gift of all time was the large box
her doll house came in. And in truth, I've always considered my self a "box guy", with an affection and affinity for
hardware throughout my career in telecom. But given today's announcement, I may have to rethink my loyalties.
As most of you probably know, Cisco has been on a bit of a shopping spree lately, buying up a number of companies
in the network management software space. What's less well known is that Cisco has also been developing and
deploying its own policy and analytics tools for a number of years. So the question has arisen over the past few
months: How is this all going to fit and work together?
The answer was provided today in the announcement of Cisco's Quantum software suite. Actually Quantum is a
suite of suites, with multiple capabilities grouped logically into targeted bundles that service providers can purchase
and deploy as needed. The Quantum portfolio currently includes:
 Cisco Quantum Network Abstraction Suite: provides network data collection, aggregation and orchestration.
 Cisco Quantum Policy Suite: a next-generation policy management solution that supports application-centric
policy capabilities.
 Cisco Quantum Analytics Suite: provides analytics capabilities that enable both historical and real-time
predictive policy decisions.
 Cisco Quantum Wide Area Network (WAN) Orchestration Suite: provides network management tools to
increase network efficiency and reduce operational costs.
These software suites provide the tools operators need to successfully harvest and utilize the vast amount of network
and user intelligence within the mobile network. This intelligence is the key to successful network and service
optimization and monetization. And when applied correctly and consistently, can deliver enhanced and personalized
mobile services that will improve customer satisfaction, attraction, and retention -- the true goal of all service
providers.
I'm excited about these new tools and the benefits they'll deliver to our customers. Maybe not quite as excited as my
daughter was with her new box (I'm still trying to find the receipt for that doll house), but I'm definitely rethinking my
box bias. This stuff is pretty cool.
As always, to learn more about these and all the great solutions Cisco provides mobile operators, go
towww.cisco.com/go/mobile.
Thank for reading.
K
More Resources

2. Press Release: Cisco Opens Up New Business Opportunities for Service Providers with Major Mobile Internet
Innovations
Blog Post, The Platform: Mobility = Motion = $$$$
Slidecast: Cisco Mobile Innovations 2013
Video: Cisco Mobile Internet Innovations 2013
Video: Cisco Mobile Internet Innovations 2013: Executive Roundtable
Video: Cisco: Changing the World Around Us With Mobile Internet Innovations
Video: Big Thinkers in Small Cells
More Information: Cisco Mobile Internet Page
For more discussions and topics around SP Mobility, please visit our Mobility Community:
http://cisco.com/go/mobilitycommunity