The presentation was done by David Terrar, Chair at D2C & Intellect SaaS Group, at Ciklum London Seminar "ISV & The Cloud: The CTO's Perspective"

1. 5 Key Challenges
for the Cloud ISV CTO
and How to Beat Them!
David Terrar – D2C & Intellect SaaS Group
Ciklum Seminar
26 April 2012
Radisson Blu Portman, London

3. http://www.chasminstitute.com/METHODOLOGY/TechnologyAdoptionLifeCycle/tabid/89/Default.aspx

4. http://www.zdnet.com/blog/btl/cloud-computing-market-241-billion-in-2020/47702

6. "the fundamental interconnectedness
of all things"

8. Retrofit existing IT
Public Cloud
New business models
New connections
Use the data

9. http://www.microsoft.com/en-us/news/features/2012/mar12/03-05CloudComputingJobs.aspx

13. http://www.smashingmagazine.com/2011/05/02/a-user-centered-approach-to-mobile-design/

14. http://darmano.typepad.com/logic_emotion/2012/03/visual_notes.html

16. The 5 Challenges
• The business model – everything changes
• Don’t make me think! – user experience
• Go agile – faster, iterations, feedback
• Go mobile – phone support and an iPad app
• Go Social – in the product AND as a business
• (don’t develop it all yourself)
• (and don’t forget security)

17. References
http://en.wikipedia.org/wiki/Crossing_the_Chasm
http://www.chasminstitute.com/METHODOLOGY/TechnologyAdoptionLifeCycle/tabid/89/Default.aspx
http://www.zdnet.com/blog/btl/cloud-computing-market-241-billion-in-2020/47702
http://www.bvp.com/cloud/bvp_cloudscape_full.jpg
http://en.wikipedia.org/wiki/Dirk_Gently
http://www.prnewswire.com/news-releases/microsoft-cloud-computing-to-create-millions-of-jobs-141397243
http://en.wikipedia.org/wiki/Business_model
http://www.microsoft.com/en-us/news/features/2012/mar12/03-05CloudComputingJobs.aspx
http://www.sensible.com/dmmt.html
http://www.amazon.co.uk/Dont-Make-Me-Think-Usability/dp/0321344758
http://en.wikipedia.org/wiki/Agile_software_development
http://www.smashingmagazine.com/2011/05/02/a-user-centered-approach-to-mobile-design/
http://darmano.typepad.com/logic_emotion/2012/03/visual_notes.html
http://www.salesforce.com/chatter/overview/
https://tibco.tibbr.com/tibbr/sessions/new
https://www.yammer.com/
These links for reference only
Not for reading

18. Contact details
David Terrar
D2C & Intellect SaaS Group
p: +44 (0)1727 866309
m: +44 (0)7715 159423
e: dt@d2c.org.uk
w: www.d2c.org.uk
skype: david_terrar
twitter: http://twittter.com/DT @DT
linkedin: http://www.linkedin.com/in/davidterrar
blog: http://biztwozero.com
http://www.intellectuk.org/ http://EuroCloud.org.uk http://cloudindustryforum.org