The presentation for ADV 420

1. ------Topshop
Digital Strategy

2. Introduce:
• Topshop is a British multinational fashion retailer of clothing, shoes,
make-up and accessories.
• It has around 510 shops including those that are franchised; over 300
stores are located in the UK. It operates across 37 countries and via
online operations in a number of markets.

3. BLOG

4. Website

5. INS
Facebook

6. Email marketing
• when customers sign up by emails, they can get 10% off for their first order.
• Almost every week, customers can receive the email from Topshop about its new
arrival, or discount for some products and updates of blog.
• convenient

7. Mobile App:

8. New Technology
Of Mobile App

9. Suggestion of Mobile App:
• Almost none use App
• The rating and reviews are not
good.

10. THANK YOU!