The Future of Marketing: A CMO's Perspective [Infographic]

The September air always reminds us that winter is right around the corner. Now that the summer fun is over, it’s time to get started with 2015 planning. Even if you’re just in the ideation stage, it’s important to know what’s on the radar of CMOs across the country. This infographic takes information from a recent Accenture Interactive study and lays it out in a way that’s easily digestible. The goal is to tell you one story: What do you need to be concerned about for the future of marketing, next year and the years beyond? As it turns out, many CMOs predict that the future of marketing will be digital – which means that digital skills are in high demand. Making sure your teams are trained on analyzing data and analytics to create customer insights is necessary. Digital strategy, real-time marketing and customer experience are also huge factors in the next 5 years. So, while you’re getting ready to start your 2015 planning, keep this infographic in mind. Of course, if you want to know if you have everything you need for a complete digital strategy, you can download our digital marketing must-haves bingo card and test your knowledge! If you have questions about 2015 planning, or just need help coming up with some end of the year campaigns, send us an email and we’ll be happy to help!Read less