Corporate social responsibility (CSR) refers to voluntary actions that companies take to operate in an economically, socially, and environmentally sustainable manner. The presentation traces the history of CSR from early companies providing housing for workers to modern CSR addressing stakeholder interests through appropriate responsibilities, voluntary work, environmental stewardship, and compliance with regulations. CSR benefits employees through increased retention, commitment, and satisfaction while benefiting business through competitive advantages, attracting top talent, and higher performance. The presentation concludes that governments should establish laws requiring all businesses to respect worker rights and the environment through their operations.
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Corporate social responsibility assignment.pptx
1. A Presentation by C.N.
Kokha
CORPORATE SOCIAL RESPONSIBILITY
26/05/2022
1
2. What is CSR
• Corporate social responsibility (CSR) refers to the acts that business
organizations use in order to give back to the people, care for the
environment and bolster its image to in order to survive in the business
environment. It oppose the idea that businesses exists just to make profits.
(Chen, 2019).
1 26/05/2022
3. History of CSR
• It all began long time ago when the rich people
who had businesses, constructed houses for their
workers as a way of saying thanking to them for
their hard working spirit in the business and to
uplift their way of life.
• Businesses had grown very big and started to
merge with each other for high profits.
Shareholders appointed directors who would look
after their business. But because of stakeholders
interests Corporate governance through CSR was
created to regulate the interests of the
stakeholders of the business.
26/05/2022 1
4. Factors that influenced CSR
• The following are the factors that influenced CSR
• Appropriate responsibilities
• Voluntary and charity work
• Social and Environmental stewardship
• Good business governance
• Economic responsibilities and
• Compliance with regulations and frameworks
26/05/2022 1
5. Benefits of
CSR to
employees
1
26/05/2022
• Increased retention and Organizational
Commitment
• Increased Corporate Governance and Highly
Employee Assistance
• Employee Engagement and Performance
• Healthy issues
• Ethical behavior
• Increase in environmental awareness and
protective measure
• Helping peole and
• Increases employees' job satisfaction
6. Impact of
CSR on
supply
chain
26/05/2022 1
The term supply chain refers to a partnership that exists between
business organisations in supplying each other to produce and sell
products and services to the end user (KENTON, 2020)
CSR has impact through:
Ethical practices - promoting principles of trust and fairness
Environmental practices - not damaging the environment
Ensuring the financial viability of organisations – by depending on
each other
Employee and community engagement. (Tekin, et al., 2015)
7. Impact on the
Senior
Management
Team and
business
performance
• businesses that practice CSR have happier and
more satisfied employees.
• CSR attract top talent
• Reduction of profits due to sponsoring local
events
• lead to higher organisational performance
• come up with policies and laws which are
supposed to be followed by all the stakeholders.
(TARD, 2019)
8. Impact on the Senior Management Team
and business performance
• Reducing advertising costs.
• Competitive advantage over other
businesses.
• Organisations not willing to get involved
in CSR.
• An encouragement for a company to do
business because of good relations with
the people.
• The business not being ready to
participate in CSR.
• It makes companies help the people
who are not owners of the business
26/05/2022 1
9. conclusion
• with the way things are happening in the world where every Jim and Jack would
like to be involved in business activities for the sake of making profits without
considering about the rights & welfare of workers and not taking care for the
environment.
• apart from organisations doing the CSR activities as a voluntary thing,
• it is a good idea for governments to make laws that will force each and every
business to be following when conducting its activities that will make them
respect the rights of workers and the wellbeing of the environment.
26/05/2022 1
10. References
• Crowther, D. & Seifi, S., 2014. Introduction to Corporate Governance. In: Corporate Governance and
International Business. s.l.:bookboon, p. 11.
• GRIEK, O. V., 2017. CONSCIOUS COMPANY MEDIA. [Online]
Available at: https://consciouscompanymedia.com/workplace-culture/hr-innovations/6-ways-corporate-
social-responsibility-benefits-employees/
[Accessed 24 June 2020].
• Kamenou-Aigbekaen, N., 2019. Gender Equality and Corporate Social Responsibility in the Middle East. In:
Practising CSR in the Middle East. Dubai: Palgrave Macmillan, Cham, pp. 161-183.
• Rettab, B., Brik, A. B. & Mellahi, K., 2009. A Study of Management Perceptions of the Impact of Corporate
Social Responsibility on Organisational Performance in Emerging Economies: The Case of Dubai. Springer
Nature, Volume 89, p. 371–390.
• TARD, C., 2019. Investopedia. [Online]
Available at: https://www.investopedia.com/terms/p/performance-management.asp
[Accessed 03 July 2020].
• Tekin, E., Ertürk, A. & Tozan, H., 2015. Corporate Social Responsibility in Supply Chains. [Online]
Available at: https://www.intechopen.com/books/applications-of-contemporary-management-approaches-
in-supply-chains/corporate-social-responsibility-in-supply-chains
[Accessed 02 July 2020]
26/05/2022 1
The following are the main factors that have triggered the idea that businesses should be aware and be responsible of their effects on the wider stakeholders and these are; corporate governance, economic responsibilities, compliance with legal rules and frameworks, ethical responsibilities, philanthropic responsibilities, social and environmental considerations
The benefits of CSR to employees
For a business that wants to attract and employ talented personnel in their organisation, they should consider its corporate social responsibility for it matters and is important for both the employees and the public sector. The following are the benefits of CSR to employees; Increased retention and organizational commitment, increased corporate governance and highly employee assistance, Improved employee identification and reputation by organization, employee engagement and performance, increased creativity and more attractive company culture to prospective employees
Increased retention and Organizational Commitment
The CSR changes the organization's operations by a way of changing the mindset and perception of different individuals. For example, you will find out that it is difficult for workers to continue working in an organisation that pays good money but disrespect the rights of people. Workers are happier to even just to volunteer for their services in an organization which has a good CSR program. The conclusion is that the instincts of employees are tied up to the strategy of an organisation we work for. For example, if an organisation that one works for is involved in the activities of lifting up the lives of people by providing safe water or any healthy food, the worker feels proud and motivated that he is part of those processes that are aimed at improving the lives of people. A normal person would not be happy to be part in activities that endanger the lives of other people.
Increased Corporate Governance and Highly Employee Assistance
Corporate governance refers to an environment of trust, moral principles and confidence as a collaborative effort of all the members that are considered stakeholders to a business. (Crowther & Seifi, 2014). Corporate governance ensures that businesses possess systems and methods within them to conduct their activities according to the legal requirements and by which management of a company can be held accountable to shareholders. Good corporate practices makes employees more inclined to speak out about their company with the people outside of their organisation and they will always have a good feeling about their organisation and they will be more committed and work hard towards the activities of the company just because the business is involved in doing good things.
Employee Engagement and Performance
The connection between CSR and commitment and performance is something which is believed to be so strong for women than men because it removes one of the big barriers which has been there for many years that has been barring women to be engaged in most of activities in the society. The barrier being referred to here is gender discrimination which is described as the belief that one sex or gender is intrinsically superior to another or in other words it says that males are more superior than women. This discrimination has been removed by CSR by promoting gender equality and consequently better working environment has been levelled for both men and women. (Kamenou-Aigbekaen, 2019)
However Corporate social responsibility should not be viewed as a substitute for special legislation or human rights law or environmental law for it is there for the implementation of new laws. It is a vehicle that is used by organisation to implement the principle laws that are drafted and agreed by the bodies that forms such laws. Each company may come up with a different policy of its CSR. Apart from the fact that CSR is a valid policy, there are ways in which transparency can be achieved and checked in the organisations implementation of the CSR. The workers can pass on information about the wrongdoing of the company (whistleblowing) to allow CSR visibility and it is necessary for organisations to make sure that acceptable whistleblowing policies are in place for workers to follow when reporting the wrong acts of the business and because the need for a gradual approach through traditional expression is always optional and biased, whistleblowing can provide a space for collaboration, so that people can be informed on what is known to be employee related but could not be communicated by companies. (GRIEK, 2017)
Impact of CSR on supply chain
The term supply chain refers to a partnership that exists between business organisations in supplying each other to produce and sell products and services to the end user. This include interconnected activities such as production where businesses are encouraged to produce items that can be recycled. Technology, transportation, warehousing, inventory, sourcing/acquisition where businesses are encouraged to source materials locally so that they should save certain costs such as fuel. logistics, resources management, packaging and assembly just to mention a few. (KENTON, 2020). The main areas of CSR in supply chain are organisational practices, ethical practices, environmental practices, human rights and working conditions, health and safety at workplace, employee and community engagement.
Although in the term CSR there is a word "Corporate", CSR deals with both problems related to social and environmental issues. CSR approach cannot be better if it is not integrated with other strategies and laws that are put in place to control the operational activities of the organisations one of which being supply chain. Although CSR practices are based primarily on voluntary practice, it is important that these actions are to take place through the involvement of relevant stakeholders that act responsibly and ethically.
Ethical practices
CSR has impacted supply chain through its principles that promote trust and fairness of organisations in the process of choosing suppliers by not favouring certain supplier just because that other managers prefer them and not allowing the people who are involved in the selection process from receiving gifts and free services from the companies that are competing to supply the goods and services to a business. it is also important to be trustworthy in in the supply chain management. This is one of the most important elements in a collaborated relationship between supply chain partners. If there is trust among the partners, it improves the chances of cooperation and being successful in business among all partners. This is what CSR has been advocating for over many years by introducing Corporate governance to make sure that there are rules that organisations follow when conducting its activities.
Environmental practices
CSR has also made organisations to be commitment and to obey to the law in not damaging the environment and making sure that the business is treating employees and customers or service users fairly. Environmental damage is the deterioration of the environment through depletion of resources such as air, water and soil. Because of having CSR policy, it will make an organisation to be committed in following those principles which are enshrined in the policy document. Companies will always be committed to such policies that which it feels it will manage and will bring change to their business activities as well as wellbeing to the community and the environment. Examples of these commitments are; following the recycling procedure and producing products that are safe to use and encouraging diversity which are also advocated by CSR.
Ensuring the financial viability of the organisation,
CSR has also impacted in the way that it promotes dependence of businesses in investment and shared benefits that ensure the financial viability of the organisations. CSR has made it possible for organisations to be dependent on each other in the way of doing business so that they should all progress together by making sure that the members in the supply chain (suppliers) should get their payment in good time for the services and goods supplied.
Employee and community engagement.
The activities of developing and carrying out programmes for training and development of local suppliers, actively participating and volunteering in community and supporting sports activities and public education helps to foster the relationship which exists among the supply chain partners. (Tekin, et al., 2015)
Many businesses today are trying their best to be competitive and more focused on their business activities especially when it comes to coming up with strategies. In order to stay strong in the competition that exists among them, businesses follow the concept of CSR and supply chain management so that they should be more innovated, keep a good image and reputation and in turn this is making them more profitable. This has led to the discovery of a growing consensus that companies need to focus on especially in the context of many inquiries about the relationship between CSR and supply chain management. In many of the cases discussed above, it illustrates that there is a good relationship between CSR and supply chain management and this relationship is what drives many businesses to succeed.
Senior managers have a duty to make sure that the organisation is going in the right direction in the context that they make sure that the business is following the required rules and that the workers are treated in a fair manner. Managers would always be looking to please both its stakeholders so that they maintain a good picture of the business.
Doing business is critical for the success of an organisation. If the business is not performing well, the senior management team of the business are supposed to do an assessment to see what is hindering the growth of the business especially in an environment which is more competitive and come up with ways on how best they can improve and lead the business to greater pinnacles. One of the ways that has impacted businesses in a way that has helped business organisations to improve in its way of doing their things is Corporate Social Responsibility. Although CSR has contributed to the successes of the business in many ways, there are also some failures which has been caused by the same.
CSR has impacted some businesses in a negative way in the sense that it has contributed in the reduction to the amount of profits a business is supposed to earn. For example, a business that has extended its hand in financing charity organisations, sports initiatives and any local events with an aim of trying to bolster its image in order to gain more customers for increased sales, that business will find itself that it has used the money which was intended to be used as dividends which was supposed to be shared among the shareholders especially if it has not achieved the intended purpose for sponsoring and participating in charity. But if it happens that the intended purpose for doing charity and sponsoring the sports teams has been achieved, then the business makes a lot of profits which are later shared among the shareholders.
CSR activities has lead to higher organisational performance in all areas of an organisation which include financial performance since people would go buy goods and services which are safe and from a business that is socially responsible to the society and one that takes good care of employees at work which make the employees happy to work for a business that has a good image and good corporate reputations where a business image will maintain to be good because of good CSR policy. (Rettab, et al., 2009). High performance organisation (HPO) is a tool that help businesses to monitor and evaluate employee’s performance towards the activities of the business. It is intended to create a basis where workers would perform to the best of their abilities in order to come up with high quality work results in a most effective and efficient way. There is a relationship between HPO and CSR in the way that HPO can quickly and efficiently change their business activities in order to meet the needs of a situation. For example, if there can be a need for a business to start using materials which are sustainable and that which can be recycled and reused then it means CSR has also been practised. (TARD, 2019)
Businesses go through situations where conflicts of interest between different stakeholders come out. Senior managers face a conflict of interest among the participants. Stakeholder conflict comes in different ways and it comes into action when the interests of some of the stakeholders involved crisscross the expectations of the other stakeholders and that a business chooses things that other stakeholders may not like. Corporate social responsibility has impacted a business in the sense that it has come up with policies and laws which are supposed to be followed by all the stakeholders.
with the way things are happening in the world where every Jim and Jack would like to be involved in business activities for the sake of making profits and without considering about the rights of workers, well fair of workers for their business and not taking care for the environment. It is for that reason that apart from organisations doing the CSR activities as a voluntary thing, it is a good idea for governments to make laws that will force each and every business to be following when conducting its activities that will make them respect the rights of workers and the wellbeing of the environment.
