Thinking about running an advertising campaign for your chiropractic business? If you are, make sure you consider your customers characteristics. Here's an infographic we made that looks at 4 customer characteristics: 1. purpose of the chiropractic visit 2, type of treatment sought 3. frequency of visits 4. referral sources. Considering these customer characteristics can help you focus your chiropractic advertising in ways that you know will attract potential customers. For example, the #1 reason people seek a chiropractor is for back pain (73.5%). To get the most out of your advertising dollar, it would make good sense to mention care for back pain. Brought to you by: Bizstim - Business Software Specialists - Helping Businesses Stimulate Growth