Tandem Energy Corporation markets its power quality products directly to customers and through manufacturers' representatives to build market interest. This strategy has increased sales in most regions as shown in the sales chart. The marketing strategy has been to identify key prospects and work with them to formulate product plans, pricing, installation, and service strategies. Tandem will continue market analysis to identify opportunities for installations suited to its high-energy products' characteristics. Potential customers include businesses with high reliability needs like hospitals, data centers, and call centers.

1. TANDEM ENERGY CORPORATION
Sales and Marketing
Our products are marketed directlytocustomerstobuildmarketinterestthroughpower-quality
manufacturers’representativesandthroughleadgenerationviaadvertising,trade pressarticles,
participationinindustryconferences,technical presentationstopotential customers,andlimiteddirect
mail to specificpower-qualitycustomers. Thisstrategyhasseenanincrease insalesinmostregionsof
the country as showninthe saleschart.
Our marketingstrategyhasbeentoidentifykeyprospectsandtoworkwiththose companiesto
formulate ourproductplan,pricing,initial installation,andservice strategies.We willcontinueto
performmarketanalysistoidentifyopportunitiesforinstallationsthatfitthe unique characteristicsof
those productsand to emphasize the valuepropositionof ourhigh-energyproducts.Potential
customersforthese productsinclude businesseswithheightenedneedsfor100 percentreliability,such
as hospitals,datacenters,call centers,andothercritical-usefacilities.We believethatourhigh-energy
productswill alsobe attractive tocustomerswithpowersourcesthatare veryexpensive toreplace or
maintaindue totheirlocationorother factors,or powersourceslocatedwhere highorlow prevailing
temperaturesordramaticchangesintemperaturesexist.
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Sales 2013 Sales 2014 Sales 20142
Sales 2013
Series1
Series2
Series3
Series4
Series5