smart cities in Europe

1. ultural Marketing Course/Prof. Betty Tsakarestou
eam: Charalampidou Christina
Christopoulou Marieta
Tzoumani Efi

2. Valuing The Public Realm
High quality public spaces
essential to the creation of
environments that people wish to live
and work in
produce measurable benefits to the
local economy, health, social well-
being and safety
enhance the value of adjacent real
estate and encourage greater
economic activity

3. Urban Art as City Marketing
‘’GAU’’ – Office for Urban Art
a part of Lisbon’s municipality project to
promote urban art
Focus to Graffiti and Street
Art
• role in the construction of the city’s image
• inter-action with the public – or the citizen in
a broader scope
• detaching the artistic practice from social
issues or community murals

4. Art , Tram and the Lisbon Sky
’’LX Type’’ marketing campaign
uses its iconic tram and the electric lines
Criss-crossing tram lines create letters
Each alphabet and number stands for an
attraction
Visitors can go to using the public tram

5. website ‘’en.lxtype.pt’’
• test, download and play with the font
• create words
• find out a place associated with each
letter
• transform words in
spontaneous and personalized guides
of the city
How it works

7. this campaign, for just an online font, can be
extended in many ways:
• involving visitors to the city taking
photos of the tram lines
• creating their own creative letters out of
them
• using social media to share them
• merchandise
like t-shirts and other creative souvenirs
built around this font
Why is this a good idea?

8. • https://skift.com/2014/02/10/lisbons-smart-marketing-campaign-turns-its-tram-lines-into-n
• https://www.academyofurbanism.org.uk/valuing-the-public-realm/
• http://en.lxtype.pt/
• http://euroacademia.eu/presentation/%E2%80%9Cwassup-in-lisbon%E2%80%9D-
urban-art-as-city-marketing/
• https://www.instagram.com/explore/tags/lxtype/