Demotix was founded in 2008 by Turi Munthe and Jonathan Tepper as a citizen journalism platform that allows ordinary people to upload and sell news images and stories. It built a community of 40,000 contributors who reported over 100,000 news stories from around the world. Demotix sells contributors' content through direct sales, partnerships with image libraries like Corbis, and regional resellers. The company was founded on the principles of activism and alternative narratives told by everyday people.

1. STARTUP EVALUATION

2. IDEA/BACKGROUND INFO
• Founded by publisher, editor, policy analyst, lecturer and
journalist, Turi Munthe and historian and economist Jonathan Tepper back in
2008
• Initially building a worldwide community of roughly 40.000 people who would
in turn narrate or cover stories that nobody else could or even would tell
• Broke more than 1 million news images, reported over 100.000 news stories
from Iran to Oslo and sold their community’s work across the world, using
the specifically designed platform of Demotix as their medium of
communication.

3. WHY WE'RE HERE
• Demotix was founded on the cross-roads of activism and journalism, by
people with a passion for both
• They want to get away from the official narratives and big breaking stories
• Ordinary people create media and share it with others all around the world
• They will never give your images away for free, they will pursue on your
behalf anyone who uses your images without paying or asking permission (
philoshophy )

4. HOW IT WORKS
• Calls any user to work as a potential news reporter or editorial journalist
• The material is uploaded
• The editorial team of the agency will decide whether it is newsworthy and
licensed or not and will either end up buying and publishing the story (image
– video) or rejecting it
• Users/customers are able to use Demotix as their own personal portfolio,
which is connected with Facebook and Twitter
• If the pictures are timely and proper, the sales team of the agency will then
push them to their numerous clients and global resellers within seconds of
the moment they are evaluated

5. HOW WE SELL
Demotix sells images and video through three channels:
• DIRECT SALES (Sales team spend a lot of time on the phones selling your
images directly to their clients)
• THE CORBIS DEAL (Corbis distributes your best images to its 100,000 clients
worldwide)
• RESELLERS (They partner with local and regional resellers for their vital
expertise and contacts)

6. SUCCESS
• Short, cheap leases, no marketing spend (as Founder, you are the
marketing), no headhunters, no consultants
• Fun
• Same vision
• Passion
• Different options
• Risk-taker

7. ”
“THE
END
Creators: Charalampidou Christina
Sapounas Sokrates