2. Halloween has the potential for these
consumer-related purchases:
*Candy
* Costumes
*Food and Drinks
* Halloween Cards
* Halloween Decorations
* Pumpkin Carving Kits
3. Consumption Typology
Different ways that products or experiences can provide
meaning for people:
~Consuming as experience
~Consuming as integration
~Consuming as classification
Halloween is a time to have fun and dress-up
~Consuming as play
6. Halloween: In Town vs. Out of Town
Activities
~Staying in town can save on
time and money
~On the other hand going out of town
requires more resources
such as going to Las Vegas
~According to USA today, 33 million
will visit a haunted house during
the Halloween season (Kepple & Dur, 2014).
7. Influences and Reference Groups
As children grow up they may learn the relevance of
Halloween from their family, as they are taught the
traditions and activities that occur around this time of year.
Another reference group is one’s social group and friends.
http://smsxc.blogspot.com/2012/10/happy-halloween-uphill-run-dance-pics.html
http://ideas.coolest-homemade-costumes.com/files/2013/01/deck-of-cards-34385-
800x449.jpg
8. Life Cycle Stages
Young & Single/ Young Couples
http://cdn-media-2.lifehack.org/wp-content/files/2014/10/halloween-group-
costumes.jpg
http://ykdy.org/wp-content/uploads/2014/10/halloween-costumes-ideas-
for-groups.jpg
9. Life Cycle Stages
With Children / Without Children
http://www.eazypeazymealz.com/wp-content/uploads/2013/09/Halloween-
Incredibles-Group-Costume.jpg
http://humor.gunaxin.com/wp-content/uploads/gallery/group-costumes/group-
costume-halloween-010.jpg
