Cut through the digital noise. Direct mail cuts through the clutter like a sword through warm butter. Social media is crowded. Stand out by going where your competition doesn’t exist: your prospects' mailboxes.

1. CUT
THROUGH THE
CLUTTER
WITH
DIRECT MAIL

2. DIGITAL IS
OVERCROWDED

3. Wait, did we hear someone whisper, “it’s
outdated?”
PHYSICAL MAIL GRABS
THEIR
ATTENTION
Do you throw out the tire iron
because you have fix-a-flat? Know
… fix-a-flat won’t fix all flats.
It’s not print that’s outdated, it’s the
thinking you can throw out proven
ways to grow a business that is
outdated.

4. Direct Marketing Association:
direct mail averaged a
4.4% response rate,
compared to email's average
response rate of 0.12%
PHYSICAL MAIL GRABS
THEIR
ATTENTION
Isn't it smarter to keep all
the (post)cards on the
table so your marketing
toolkit is complete?

5. If you miss out on physical marketing, you could be invisible in
your prospects’ 3D world and lost in the crowd of their 2D digital
screens.
But if you use direct mail, it’s quite possible you’ll stand alone in
your niche, in their mailbox.
Your prospects’ attention: All. To. Yourself.
BREAK FROM THE CROWD

6. .. .and since
“everyone” is online.
Doesn't it show
more market
leadership to go
where your
competitors aren’t?
Direct mail
opens
opportunities to
stand out.

7. OK, THERE’S A FEW VARIABLES TO
CONSIDER

8. All of
them
pivoting
on the
key.
The key to Direct Mail
success is to give it enough
TIME.

9. I Need A Postcard!
1 - Have a Design?
2 - Have a List?
3 - Have Clear Postage
and Printing Logistics?
No?
All These Take
Time!

10. “TAKE TIME FOR ALL THINGS: GREAT
HASTE MAKES GREAT WASTE.” –
BEN FRANKLIN
So…Time is Money
In Direct Mail. Take the time
and make the money.

11. 4 Categories ofOptions Open Up When MoreTimeis Available

12. Time to Target the right
prospects means you
have time to discover
and acquire the right
list.
1. Target

13. Have a Current Target List?
If not, researching who to send to will help your ROI.
Target

14. Target
Variables
Income
Biz Type
Age
+++…

15. 2. Design
There are a lot of
variables to consider
with a direct mail
design.
Color or black & white?
What size? Do you
understand the
relationship between
size and postage costs?
What type of paper?

16. Findingthe
“Sweet Spot”
Design Production
Do you want to put
more resources into
how elaborate or nice
the mailing piece is?
Or do you want to print
more.
So many balancing
acts.
Balancing Designand Quantity

17. Balancing Designand Quantity
HowMany?Color orB&W?

18. 3. Production
Digital or traditional
printing?
Or a combination of
both?
Digital printing offers
merging personalized
information into the
body of a printed piece.
Of course, digital
printing can be
expensive for large
volume, so there’s
another option:
combining offset with
digital.

19. Quantity= Size Less Important
HowMany?
The more you print, the
less sensitive the cost is
to size.
Another
“Sweet Spot”
Quantity Size

20. 4. Delivery
Do you want the mailing
personalized to each
recipient?
Do you want a direct-
mail print + web
campaign with PURLs
(personalized URLs)?
Or do you want to use
carrier-route delivery to
save money per-piece?

21. Standard Size
= Less Cost
Postage Cost =
Multiple Variables
Delivery

22. Save $ / Maximize Impact
Find the
Sweet Spot
Size
Postage
Designto Delivery

23. 2 Days = Crunch
3 Weeks = Plenty
How Much TimeisEnough?
Less Options
More
Options

24. PRESENTED BY YOUR DIRECT MAIL
EXPERTS AT
More Print and Direct
Mail tips at our blog
at….
RSAPrinting.com
2139 N. Boland Circle N. Charleston, SC 29406
sales@rsaprinting.com 843.745.0001
PrintInADigitalWorld.com
Thought Leadership with Thaut
Digital Media by 5th Level Web