Grailed is a peer-to-peer marketplace focused on menswear and streetwear. It allows users to list items for sale and buy and sell directly with other members. Grailed has grown significantly since its founding in 2013, now with over 750,000 users and 150,000 average listings per month. It found success by filling a niche as a curated marketplace for menswear and through strong community support.

1. Chris Chou (cachou)

2. The Problem
Pre-2011 re-commerce
market

3. The Problem

4. The Product
A “curated, community marketplace” focused solely on menswear

5. The Product
Peer-to-peer marketplace
Grails
Hype
Core
1. List an item
2. Buy/sell directly with other
members of the community

6. Financial Info
● Turned their first profit last year
● Self-sustaining, not looking to raise any money according to CEO (2017)

7. Business Model
Total Number of Users Average Listings per Month Average Sale Price
750,000 150,000 $120

8. History of Grailed
In 2016, Grailed drops the first
Grailed100
In 2014, Grailed secures $1.5M
from seed funding
Raf Simons “Riot Riot Riot” bomber
sells for $47,000 on Grailed
In 2018, Grailed secures $15M
investment in Series A round
In 2013, Arun Gupta builds the
first Grailed.com website
In 2017, Grailed expands to
womenswear with its sister
site, Heroine

9. “Secret Sauce”
Filled a niche role in the marketplace
Secondhand clothing Menswear/Streetwear-focused
+ +
Careful curation and
moderation

10. Competition
Focus on menswear
Peer-to-peer market
Fees 10%
20% for sales over
$15 8.9% + 30¢
Returns

11. Prediction
Success, due to strong community backing the website and growth of the re-commerce industry

12. References
https://www.crunchbase.com/organization/grailed#section-investors
https://www.nytimes.com/2018/06/20/style/grailed-ebay-for-hypebeasts.html
https://help.grailed.com/hc/en-us/articles/115003612114-What-are-the-fees-
https://www.complex.com/style/2016/04/grailed-menswear-marketplace
https://wwd.com/menswear-news/mens-retail-business/grailed-extends-beyond-secondhand-shopping-110
26661/
https://www.complex.com/style/2015/01/grailed-com-arun-gupta-founder-interview
https://hypebeast.com/2016/5/grailed-ceo-racked-interview
https://nyufba.org/interviews/2018/2/24/interview-with-arun-gupta-from-grailedcom
https://www.gq.com/story/grailed-menswear-shopping-site-office-style

13. Questions?