2. Anti Pollution
Mission- Solutions
To help contribute in the fight against the effects of increasing pollution in
our country
We cater to a large base of target
customers who are dissatisfied with
non availability of any current
alternatives
Our product marks a new product
category that provides key problem
solving opportunity
Unlike any competitive substitute,
we have assembled key whole
product benefits for our customers
3. Key Problem: Air Pollution & Spread of
Respiratory Diseases
The main constituents of air pollution are
Carbon Monoxide, Nitrogen & Sulpher di
Oxides & Particulate matter
Particulate matter-a mixture of extremely
small particles is the most serious pollutant
in large cities in South Asia - World Bank
The sources of pollution emit particles of
varying sizes—small particles affect public
health much more than large particles
50% of emissions in India are from petrol
cars and 2 wheelers- Asian Development
Bank
The sale of automobiles in India are
skyrocketing and so are levels of Air
Pollution
4. Particulate Matter
Emission Levels:
RSPM & SPM
WHO
Limit
World Health Organization RSPM Limit= 20 (μg/m3) 2005
5. Particulate Matter
Emission Levels:
WHO
Limit
World Health Organization SPM Limit= 50 (μg/m3) 2005
6. Available Protection: Products in the Market
Basic/Cheap cotton masks which offer little or
no protection against vehicular and city
pollution!!
The product has to be changed after 4~5 times
usage!!
Uncomfortable fittings/ Non Adjustable!!
Cannot be worn for long durations!!
No real protection against pollutants and
viruses !!
7. Our Product: A New Product
Category
Anti-pollution/Health Safety Accessories
Respra Facewear: Anti-Pollution Masks for daily use
Manufactured using only superior materials after in-depth research
Contains Activated Carbon Cloth offering protection against air
pollutants and air borne viruses
Inner and outer layers are made from pure cotton to ensure maximum
breathability
Easy to use and the design ensures a close and comfortable fit for
maximum protection
Attractive and Trendy designs
8. Activated Carbon Cloth: Proven and Tested anti-
pollution technology
Activated carbon cloth (ACC) is an innovative new
textile used in personal, defense and industrial anti-
pollution systems
How ACC works?
ACC acts like a magnet to trap large organic
chemicals.
The ACC will not release these chemicals once they
are captured
ACC is 100 per cent activated carbon. Under the
right conditions it is capable of capturing its own
weight in pollutants
ACC can capture a wide range of pollutants found in
traffic fumes like Benzo(a)pyrene which is ranked in
the top group of human cancer causing agents
9. RESPRA FACE WEAR ALLOWS YOU TO REVIVE THE AIR!!!
Respra Facewear contains proven and tested anti-pollution
technology – without compromising your comfort or style
10. Key Product Benefits for customers
Unlike any competitive substitute
Reduces exposure to toxic traffic fumes that are linked to asthma, heart
diseases and cancer including naphthalene, fluorine, benzo(a)pyrene
Reduces exposure to fine particular matter:
The layers of non-woven dust filter can filter 99% of particular matter
Captures smells, toxic fumes and odours from traffic fumes and house
chemicals
Reduces the spread of viruses
Ideal for motorists, Traffic Police & traffic congested areas
Protects the skin from damaging effects of dust particles
Washable and can be used for upto 4 Months!!
Easily slips inside a ‘Helmet’
