essay

1. How doesdigital technologyaffectthe filmindustry?
Digital technologyhasaffectedthe filmindustryonamassive scale.The impactisso bigit is
questionable if filmcameraswill everbe usedagain.
Firstly,the productionof filmshasbeenchanged dramatically.35mmcameras were used
everywhere anditwasthe onlycamera available.Lightwouldenterthe lensandhitthe silverhalide
particlesonthe film.Thiswouldchange itandturn it intoa picture.Shootingcouldbe done in
periodsof 10 minutesata time whichgave actors a natural break.These wouldthenneedtobe sent
off overnighttothe filmlabandactors and directorswouldwatchwhattheycall “yesterdaysdailies”
the nextday andthencontinue toshoot.The digital change hasallowed cameratechnologyto
evolve intoanefficientandeasierwayof shooting.Firstly,camerasare smallerandmore compactso
whenshooting,movementiseasierandyouare able to capture bettershots. Secondly,there isan
optionforinstantreplaytowatch whatyou justshot.Thishas changedthe way we filmasyou can
straightaway see if the camerais outof focusor you donot like the lightingorpositioning.Thishas
takena lot of riskout of filmingasbefore youcould’ve done awhole dayfilmingand gotnothing
goodbut youwouldn’tknowuntil the nextmorningwhenyouwatchyesterday’sperformances
back. For example,the filminsidious2,producedbySonypictures,wasfilmedondigital cameras.
Thisallowedthe directorJamesWantowatch back sceneshe justshotand to continue re shooting
on setif he didn’tlike the shothe alreadyhad.Thismade the shootingmore efficientashe wason a
verytighttime limit.
The distributionof filmshasalsobeenaffectedbydigitaltechnology.Before the evolutionof
technology,filmshadtobe shot on35mm and theneditedanda final cutwas made.Thiswasthe
original.Thenithadto be copiedhoweverthe copieswere neverasgoodas the original andthere
were all sentoutto cinemasto be playedforaudiences.Withdigital technologyimproving,filmsare
nowall editedoncomputersandthensavedas a file.Thisfile wasthencopiedexactlyandsentout
to cinemaseverywhere tobe played.Thissavedthe companiesmillionsof poundsastheydidn’t
have to shipoutall these 35mmreelswhichwere alsoheavy.The digital copieswere also100% the
same so the filmdidn’tlose anyquality.The filmIll Manors,producedbyBBCfilmswassentout
digitally.Thissavedthe companymillionsastheydidn’thave abig budgettodeal withso if itwasn’t
for the digital advancementstheywouldn’thave beenable tosendouttheirfilm.
Whenoldstyle 35mm filmwasshowninthe cinemastheyhadbig projectorswhichputitup on the
bigscreen.These wouldoftensetonfire andruinthe filmandtheycouldn’trecoverit.Alsotheyhad
to be monitoredbysomeone whenplayingatall times.Withthe digital advancement theyhadto
change a lotof projectorsat once because theycouldn’tdeal withthe technologyboostthathad
happened.In2009 Avatar couldonlybe shownonDigital projectorsandwasalsoin 3D. This meanta
lotof cinemashadto investinbrandnew projectorsasthiswas a highlydemandedfilm.Illmanors
were showninmanycinemasupand downthe country.You couldstill show thisfilmastheyhave
the file,whereasif itwasonfilm,the qualitywouldhave deterioratedbecause theycannotpreserve
themforever.Thishashappenedwithmanyfilmsinthe past.Alsooverplayingthembreaksthe film
so theycannotbe playedtomanytimesor theywill wearout
Overall i thinkthe digital advancementhaschangedthe filmworldforthe betterasitis lessof a
riskybusinesstoinvestinnowbecause of the technologyIdon’tthinkfilmcameraswill lastmuch

2. longeras ourgenerationdoesn’tknowhow touse themandwill neverfilmouthow sotheywill
eventuallydie outcompletely.