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www.theundeadmarketer.com
Video Marketing for SEO
Drive more traffic to your website with videos
The Undead Marketer
A Shift in Content Consumption
The rapid growth in internet penetration and internet speeds
are creating huge shifts in content consumption.
There was a time when most digital marketing experts
advised people to not have rich content on their pages to
enable faster loading.
Today, with technology such as CDNs, websites can afford to
have rich content such as videos without hurting page load
times.
This is making videos more popular among consumers, as
they are an exciting and quick way to consume content.
For more info click here www.theundeadmarketer.com
Videos = 2x Conversions/Sales
Videos can help you easily drive high quality traffic to your
website.
Traffic generated using videos usually converts at better rates.
According to HubSpot, you are 2 times more likely to convert
users who have seen a product video.
For more info click here www.theundeadmarketer.com
Five reasons why videos will
help you drive more traffic to
your website
For more info click here www.theundeadmarketer.com
YouTube is a Pseudo Search Engine
YouTube is the second largest search engine in the world, a
lot of people use it to search for videos.
As per Alexa, YouTube gets around 30 million hits per day, and
a user on an average spends around 8:52 minutes on the site,
which is more than what Google (7:32) enjoys.
Having your videos on YouTube is a no brainer. Why would
you want to miss out on video searches on YouTube? Upload
a video today.
For more info click here www.theundeadmarketer.com
Google Owns YouTube
This is a no brainer, I do not have to really explain this.
YouTube is owned by Google.
So if you upload videos on YouTube and embed them to your
website, you have a higher chance of being found on Google.
Many SEO experts strongly believe that Google’s algorithm
gives a higher preference to pages with videos. Use rich video
snippets, and you could end up in the very top of video
search results.
For more info click here www.theundeadmarketer.com
Videos can Get you Backlinks
A good quality video that provides useful information to your
users will get shared and used a lot.
And content worth sharing will always get you backlinks.
For more info click here www.theundeadmarketer.com
Videos Improves Engagement
Videos are a highly engaging form of content, and such
content tends to keep your audience on your page.
This results in reduced bounce rates, increased CTRs, and
average time spent.
For more info click here www.theundeadmarketer.com
Videos Show up Separately on SERPs
Google, in order to cater to all kinds of preferences, show
multiple formats of content for a search query.
This makes it smart to have videos & images for your
important keywords, as you tend to get multiple positions in
the 1st page of a SERPs.
This also works as a good back up SEO strategy. Your video
could show up in the first page, in case your page is not doing
so.
For more info click here www.theundeadmarketer.com
Summary
You should seriously consider video SEO marketing especially
for the following reasons
• YouTube is the second largest search engine in the world
• Google owns YouTube and hence uploading videos to
YouTube improves your chances of being found on Google
• Good quality, useful videos will get you backlinks, and
improve your page’s engagement
• Google shows videos separately in SERPs, and this enables
you to reach the first page for your keywords even if your
webpage is not doing well
For more info click here www.theundeadmarketer.com
www.theundeadmarketer.com
Thank You
The Undead Marketer

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Video Marketing for SEO

  • 1. www.theundeadmarketer.com Video Marketing for SEO Drive more traffic to your website with videos The Undead Marketer
  • 2. A Shift in Content Consumption The rapid growth in internet penetration and internet speeds are creating huge shifts in content consumption. There was a time when most digital marketing experts advised people to not have rich content on their pages to enable faster loading. Today, with technology such as CDNs, websites can afford to have rich content such as videos without hurting page load times. This is making videos more popular among consumers, as they are an exciting and quick way to consume content. For more info click here www.theundeadmarketer.com
  • 3. Videos = 2x Conversions/Sales Videos can help you easily drive high quality traffic to your website. Traffic generated using videos usually converts at better rates. According to HubSpot, you are 2 times more likely to convert users who have seen a product video. For more info click here www.theundeadmarketer.com
  • 4. Five reasons why videos will help you drive more traffic to your website For more info click here www.theundeadmarketer.com
  • 5. YouTube is a Pseudo Search Engine YouTube is the second largest search engine in the world, a lot of people use it to search for videos. As per Alexa, YouTube gets around 30 million hits per day, and a user on an average spends around 8:52 minutes on the site, which is more than what Google (7:32) enjoys. Having your videos on YouTube is a no brainer. Why would you want to miss out on video searches on YouTube? Upload a video today. For more info click here www.theundeadmarketer.com
  • 6. Google Owns YouTube This is a no brainer, I do not have to really explain this. YouTube is owned by Google. So if you upload videos on YouTube and embed them to your website, you have a higher chance of being found on Google. Many SEO experts strongly believe that Google’s algorithm gives a higher preference to pages with videos. Use rich video snippets, and you could end up in the very top of video search results. For more info click here www.theundeadmarketer.com
  • 7. Videos can Get you Backlinks A good quality video that provides useful information to your users will get shared and used a lot. And content worth sharing will always get you backlinks. For more info click here www.theundeadmarketer.com
  • 8. Videos Improves Engagement Videos are a highly engaging form of content, and such content tends to keep your audience on your page. This results in reduced bounce rates, increased CTRs, and average time spent. For more info click here www.theundeadmarketer.com
  • 9. Videos Show up Separately on SERPs Google, in order to cater to all kinds of preferences, show multiple formats of content for a search query. This makes it smart to have videos & images for your important keywords, as you tend to get multiple positions in the 1st page of a SERPs. This also works as a good back up SEO strategy. Your video could show up in the first page, in case your page is not doing so. For more info click here www.theundeadmarketer.com
  • 10. Summary You should seriously consider video SEO marketing especially for the following reasons • YouTube is the second largest search engine in the world • Google owns YouTube and hence uploading videos to YouTube improves your chances of being found on Google • Good quality, useful videos will get you backlinks, and improve your page’s engagement • Google shows videos separately in SERPs, and this enables you to reach the first page for your keywords even if your webpage is not doing well For more info click here www.theundeadmarketer.com