You should seriously consider video marketing for SEO as you would be easily driving high quality traffic to your website. Not just any traffic, it usually brings in high quality traffic that converts at better rates.
According to HubSpot, you are 2 times more likely to convert users who have seen your product video.
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2. A Shift in Content Consumption
The rapid growth in internet penetration and internet speeds
are creating huge shifts in content consumption.
There was a time when most digital marketing experts
advised people to not have rich content on their pages to
enable faster loading.
Today, with technology such as CDNs, websites can afford to
have rich content such as videos without hurting page load
times.
This is making videos more popular among consumers, as
they are an exciting and quick way to consume content.
For more info click here www.theundeadmarketer.com
3. Videos = 2x Conversions/Sales
Videos can help you easily drive high quality traffic to your
website.
Traffic generated using videos usually converts at better rates.
According to HubSpot, you are 2 times more likely to convert
users who have seen a product video.
For more info click here www.theundeadmarketer.com
4. Five reasons why videos will
help you drive more traffic to
your website
For more info click here www.theundeadmarketer.com
5. YouTube is a Pseudo Search Engine
YouTube is the second largest search engine in the world, a
lot of people use it to search for videos.
As per Alexa, YouTube gets around 30 million hits per day, and
a user on an average spends around 8:52 minutes on the site,
which is more than what Google (7:32) enjoys.
Having your videos on YouTube is a no brainer. Why would
you want to miss out on video searches on YouTube? Upload
a video today.
For more info click here www.theundeadmarketer.com
6. Google Owns YouTube
This is a no brainer, I do not have to really explain this.
YouTube is owned by Google.
So if you upload videos on YouTube and embed them to your
website, you have a higher chance of being found on Google.
Many SEO experts strongly believe that Google’s algorithm
gives a higher preference to pages with videos. Use rich video
snippets, and you could end up in the very top of video
search results.
For more info click here www.theundeadmarketer.com
7. Videos can Get you Backlinks
A good quality video that provides useful information to your
users will get shared and used a lot.
And content worth sharing will always get you backlinks.
For more info click here www.theundeadmarketer.com
8. Videos Improves Engagement
Videos are a highly engaging form of content, and such
content tends to keep your audience on your page.
This results in reduced bounce rates, increased CTRs, and
average time spent.
For more info click here www.theundeadmarketer.com
9. Videos Show up Separately on SERPs
Google, in order to cater to all kinds of preferences, show
multiple formats of content for a search query.
This makes it smart to have videos & images for your
important keywords, as you tend to get multiple positions in
the 1st page of a SERPs.
This also works as a good back up SEO strategy. Your video
could show up in the first page, in case your page is not doing
so.
For more info click here www.theundeadmarketer.com
10. Summary
You should seriously consider video SEO marketing especially
for the following reasons
• YouTube is the second largest search engine in the world
• Google owns YouTube and hence uploading videos to
YouTube improves your chances of being found on Google
• Good quality, useful videos will get you backlinks, and
improve your page’s engagement
• Google shows videos separately in SERPs, and this enables
you to reach the first page for your keywords even if your
webpage is not doing well
For more info click here www.theundeadmarketer.com