Final Portfolio Instructions Every student is required to submit a portfolio of their work each semester. It is comprised of the following three sections and submitted as one document: 1. Introduction: The introduction is a 2-4 page reflection on your writing, but also an account for things learned that are not evident in the artifacts. For example, your writing process and decision making is not always visible in the artifact – the writing assignment. a. Address each of the following eight outcomes for this course. Explain in your introduction how and what you have learned regarding each of these items. For example, for outcome number 5 you may have learned about different types of evidence after completing the observation log. How did that inform your new understanding of using evidence in writing? 1. Identify the rhetorical features of texts in typical academic and professional genres 2. Adapt one’s writing process to the purpose of a text 3. Compose texts in multiple genres and modalities 4. Identify appropriate investigative methods for research questions 5. Categorize types of evidence used in academic and professional fields 6. Evaluate sources for reliability and validity 7. Articulate the concepts of intellectual property that motivate citation conventions 8. Describe how writing reflects conceptions of significance and worth in various fields 2. Two projects from different genres a. One of these will be your position paper. b. The other project could be any of the following: i. One of the Q&A assignments ii. The Observation Log iii. The Memo 3. Appendix: This section should include the following documents related to the two projects chosen in number 2: a. Three samples of process writing for each project (rough drafts, outlines, peer reviews given and received, handwritten drafts, sketches, brainstorming, graphs, photos – anything that evidences part of your writing process) InstructionsInstructions1This workbook pulls formulae suggested in the Team Member Guide; follow the steps in the order they are numbered in each tab. 2It's assumed that you already have a strategy aimed at a particular market segment for each product-- either Low End or High End. If you don't have a strategy and target segment(s)chosen, then review the Six Strategies PowerPoint to determine the meaning of each strategy, suggested, conceptual direction for decisions, and which segmentSeems suitable for that strategy3There are severalTabs representing several different calculations you should make in each decision round in early stages of the simulationWhen satisfied with the decisions, then save them and submit. See the document I gave on how to make decisions in Capsim, which describes how to use the simulation software.4All tabs are at the product level of decision making. Therefore, if you have more than 1 product, you need to make a copy of this workdbook and do the calculations again for your other product(s)5This workbook is for students doing ...

1. Final Portfolio Instructions
Every student is required to submit a portfolio of their work
each semester. It is comprised of the following three sections
and submitted as one document:
1. Introduction: The introduction is a 2-4 page reflection on
your writing, but also an account for things learned that are not
evident in the artifacts. For example, your writing process and
decision making is not always visible in the artifact – the
writing assignment.
a. Address each of the following eight outcomes for this course.
Explain in your introduction how and what you have learned
regarding each of these items. For example, for outcome number
5 you may have learned about different types of evidence after
completing the observation log. How did that inform your new
understanding of using evidence in writing?
1. Identify the rhetorical features of texts in typical academic
and professional genres
2. Adapt one’s writing process to the purpose of a text
3. Compose texts in multiple genres and modalities
4. Identify appropriate investigative methods for research
questions
5. Categorize types of evidence used in academic and
professional fields
6. Evaluate sources for reliability and validity
7. Articulate the concepts of intellectual property that motivate
citation conventions
8. Describe how writing reflects conceptions of significance and
worth in various fields
2. Two projects from different genres
a. One of these will be your position paper.
b. The other project could be any of the following:
i. One of the Q&A assignments

2. ii. The Observation Log
iii. The Memo
3. Appendix: This section should include the following
documents related to the two projects chosen in number 2:
a. Three samples of process writing for each project (rough
drafts, outlines, peer reviews given and received, handwritten
drafts, sketches, brainstorming, graphs, photos – anything that
evidences part of your writing process)
InstructionsInstructions1This workbook pulls formulae
suggested in the Team Member Guide; follow the steps in the
order they are numbered in each tab. 2It's assumed that you
already have a strategy aimed at a particular market segment
for each product-- either Low End or High End. If you don't
have a strategy and target segment(s)chosen, then review the
Six Strategies PowerPoint to determine the meaning of each
strategy, suggested, conceptual direction for decisions, and
which segmentSeems suitable for that strategy3There are
severalTabs representing several different calculations you
should make in each decision round in early stages of the
simulationWhen satisfied with the decisions, then save them and
submit. See the document I gave on how to make decisions in
Capsim, which describes how to use the simulation
software.4All tabs are at the product level of decision making.
Therefore, if you have more than 1 product, you need to make a
copy of this workdbook and do the calculations again for your
other product(s)5This workbook is for students doing Practice
Rounds. It is to prevent you from being overwhelmed by the
complexity of the information and decisions you must make.
You should refine this approach as you gain experience
analyzing the data. There is a lot moreyou can do to be
successful than these fundamental calculations and decisions.
You can even refine the formulae here as you learn moreabout
the simulation. 6This spreadsheet is not a substitute for reading

3. the Team Member Guide or Six Strategies document. You
should consult it whenever you need to make decisions in each
functional category.7There may be more worksheets in this
workbook that can display at once. Don't forget to use the
right-arrow and left-arrows to display workbooks. Do this so
you see all worksheets in this file.The arrows are at the bottom
left or bottom right of the workbook. 8There may be values in
each tab -- ignore them and use your own. Watch out for
columns that populate from other areas of the worksheet or
calculated; don't type anything into those cells.
1-R&D DecisionsResearch and Development DecisionsMake
sure you are following one of the six strategies your team
agrees to.Make these decisions in Capsim's online decision
softwareThe software shows you the new customer expectations
for the next year in the form of a perceptual mapPosition your
products so they appear in the ideal spot on the map according
to your strategyMake sure you introduce new products early in
the simulation, as in Round 1 (this is to ensure you see the
benefits of the new product as soon as possible)Also be sure to
make sure the revision date for all products is within the next
year -- not in the year after. If you get a revision date after this
next year, be less aggressive in your R&D so your product
updates within the next year (round).
2-Marketing Pricing DecisionsPricing
ExpectationsMinimumMaximumLast Period's price2030From
Capstone Courier from Desired SegmentPrice drift rate-0.5-
0.5Next period's price19.529.5Make sure your price is within
the new range above, consistent with your strategy's direction
on price.
3- Marketing Sales ForecastFor marketing decisions, you need
to forecast unit sales for each product Product Daze-
TraditionalSales Forecast for Next Round Calculation: You
need a forecast for each product based on their segmentALast
Year's Segment Demand 7387From Courier report BSegment's
estimated Growth Rate (%)9.20%From Courier report: Enter as
a percentCExpected Segment

4. Demand8066.604C=A*(1+B)DEstimated Market Share Next
Round (%) for the product in question13.0%From Courier report
Page 8 Potential Market Share for the product : This is a
judgment call -- you can use your market share for the product
last round, and adjust it. Refine this formula as you get more
experience with the simulation. Enter it as a percent as in 15%
for exampleFSales forecast next round1048.66F=C*DThe above
number (sales forecast next round) is a starting point estimate.
Its purpose is to give you a rational basis for your sales
forecastYou may find you have to be more optimistic than this
calculation suggests if your pro formas don't show acceptable
sales, profit, contribution margin, stock price, and market
shareProduct Able -- Low Tech SegmentIf you expect to make
sales in more than one segment for this product, complete the
calculations again for that second segmentALast Year's
Segment Demand 0From Courier report -- for the segment in
which the product competesBSegment's estimated Growth Rate
(%)18.30%From Courier report - from the Courier segment in
which the product competes.CExpected Segme nt
Demand0C=A*(1+B)DEstimated Market Share Next Round (%)
for the product in question2.9%From Courier report : This is a
judgment call -- you can use your POTENTIAL market share for
the product last round, and adjust it. Refine this formula as you
get more experience with the simulation.FSales forecast next
round0F=C*DTotal Sales Forecast1048.65852This is the sum of
the forecasts of the two segments, your final sales forecast
5-Awareness SpendingThis is money spent to make people
aware of your product. It is called the Promotion
budget.AbleTraditionalAwareness Dollars to Spend
CalculationALast Round Awareness55%From Simulation Report
for that productBAwareness loss-33%Standard as each round
advances -- from User Guide, page 6CStarting Awareness next
round22%C=A+BDTarget Awareness60%Consult the awareness
of top competitors and the strategy you are following for that
product in the Six Strategies PowerPoint. They will give you an
idea. This Is in the CourierEDesired Change in

5. Awareness38%E=D-CFDollars to spend$ 1,600Look up the
desired change in awareness on the y-axis of the chart below.
Read across until you hit the curve. Read downward to the X-
axis to get your required spendingNote, new products get a 25%
awareness due to the buzz from new products. You can start
with row C as 25% for new productsIgnore A and B rows for
new productsSee page 6 of the User Guide for more infoSpend
1.2 million on Promotion Budget
6-Accessibility SpendingAccessiblity is how easy it is to buy
your product. Money spent on accessibility goes to making
websites available for purchasing, or more sales people to help
customers buy. It is called the Sales BudgetHere is the
formulaAStarting Accessibility54%From Courier Report for as
specific productBDesired Ending Accessibility60%Get this by
consulting the qualitative description in the Six Strategies
document for your strategy, and comparing to your
competitorsCDesired change in accessibility6%C= B-ADDollars
to spend900From the Sales Budget Accessibilty Curve -- read %
from row C on the Y-Axis until you reach the curve, read
downward to amount you need to spendSpend 2.5 million on
Sales Budget (Accessibility_)
4-Production PlanningABLEProduction PlanSales Forecast1049
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comment]
Your version of Excel allows you to read this threaded
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Comment:
This can be the value from the Create Sales Forecast
worksheet, or a more optimistic value, depending how your first
attempt at pro formas lookFrom Sales Forecasting
SpreadsheetEnding Inventory Last Round189From Capstone

6. Courier Production SectionEnding Inventory desired this
round0Make zero if you have too much ending inventory; be
conservative to avoid inventory carrying costsProduction
Requirements859.7If this figure is negative, then produce 0 of
this product. If positive, plan to produce the positive figure.
7-Capacity PlanningThis spreadsheet is done for each product in
your company's product line.If running a single shift
Brent: Brent:
If your strategy doesn't mention whether your should work a
second shift, then you should work the first shift only.
If you strategy says to prefer second shift overtime to adding
first shift capacity, work two shifts, using the calculation area
for 2 shifts below this one.
Sales Forecast the upcoming round1049From Sales Forecast
you made on the Marketing Sales Forecast Slide- do not change
this after you have calculated it earlier.Current Capacity
550From Page 4 of the CourierSurplus/Shortfall upcoming
round-499CalculatedSegment Growth Rate9%From Segment of
the courier in which your product competesForecast Round after
this1145Sales Forecast from D6*(1+segment growth rate
above)Total Capacity for round after this550From Cell
D7Surplus/Shortfall Round After this595Cell D10-D11Capacity
to Purchase Now0Type in a value to make cell D14 zero if D13
is negativeSurplus Shortfall Round After This595D12+D13If
running 2 Shifts
Brent: Brent:
Use this calculation area if your strategy says to work a second
shift rather than adding first shift capacity
Brent: Brent:
If your strategy doesn't mention whether your should work a
second shift, then you should work the first shift only.
If you strategy says to prefer second shift overtime to adding

7. first shift capacity, work two shifts, using the calculation area
for 2 shifts below this one.
Sales Forecast the upcoming round1049Filled automatically
from the Marketing Sales Forecast WorksheetCurrent Capacity
first Shift1800Entered from Page 4 of the Capsone courier for
your productCurrent Capacity running 2 shifts3600Double the
Current first shift capacity since you are running 2
shiftsSurplus/Shortfall upcoming round2551d20-d18Segment
Growth Rate9.2%From the segment in the Capstone Courier
where the product competesForecast Round after
this1145=d18*(1+d22)Total Capacity for round after
this3600taken from cell D20Surplus/Shortfall Round After
this2455=d20-d24Capacity to Purchase Now0If d25 is negative,
then plug in a number here that makes cell d27 zero. If D25 if
positive, then do nothing.Surplus shoftfall, surplus next
round2455
8-AutomationFor desired automation levels, consult your
Strategy in the Six Strategies powerpoint. It gives you a
general idea of how much automation you should have for the
strategy you are pursuing.Normally, you want a high level of
automation if your customer expectations weights low price
heavily, as in the Low End market. If you are following a cost
leadership strategy, then you willhave to invest more in
automation than if you follow a differentiation strategy.For
differentiation strategies, it's not good to invest too highly in
automation. This is because high levels of automation delay the
introduction of new products due to the changes they requirein
how the company produces them. Further, price is less
important to customers whose segment (High End) demands a
young product, and strong size and performance ratings. For
cost leadership strategies, you should invest heavily in
automation. The inflexibility this creates in your R&D cycle
time isn't a big concern due to slow drift rates and the fact that
size and performance isn'tcritical to customers in segments
where a cost leadership strategy makes sense.Do this in the
Capsim software -- the higher the number, the greater the

8. automation.
9-Finance etcFor financial and other decisions, you are expected
to read the Team member guide and Six Strategies document.
In the early learning stages of Capsim (as in practice rounds) I
would simply play with the Finance numbers. But makesure
you finance your operations so you have positive cash flow and
net income in the pro formas. These summarize the impact of
your decisions described in this spreadsheet. Strive to have a
cash cushion that is at least 10% of sales. As you learn more
about the simulation, you will learn how to make financial
decisions.For now, read the Finance Section starting on Page 8
of the user guide.Let your Pro Forma Net Income/Cash flow be
your guide at this early stage, striving for a poistive cash
position about 10% of sales after you make the decisions in this
workbook.If you end up with negative cash flow, then you have
to raise more funds to fund your production, sales, promotion or
capacity investments, raise prices (if possible) or make other
adjustments. Keep recycling throughthe various decisions until
you get a nice cash cushion in your prof formas
1
INSIDER’S GUIDE
3
The Insider’s Guide
ENG 1272
Summary
Insider’s Guide

9. Short passage.
David Pimentel article.
Over time technology has been instrumental in increasing
industrial and agricultural production, improving transportation
and communications, advancing human health care, and
improving many aspects of human life. However, much of its
success is based on the availability of land, water, energy, and
biological resources of the earth.
Summery.
Technology has upgraded expectations for everyday comforts;
nonetheless, it relies upon normal assets.
Paraphrasing.
According to Pimental, technology has strongly added our way
of life because of its hopeful effect on most parts of our lives.
He restrictions, nonetheless, the innovation movement is
dependent on normal assets.
Quotation.
Pimentel, “innovation has been instrumental in working on
numerous parts of human existence," "Its prosperity depends on
accessible normal assets."
In view of my exploration, citing is the most proper
methodology since it clarifies and breaks down the section
cautiously for the peruser to get the muddled ineptitude of the
course.
Reference
(December 1998).
http://escholarship.org/uc/item/8g67g6n gl.
“Beware of plagiarism!” The University of Ottawa. University
of Ottawa Student Academic Success Service.
https://www.uottawa.ca/about/sites/www.uottawa.ca.about/files/
plagiarism.pdf.
“Research and Citation Resources.” Online Writing Lab. Purdue
University.
http://owl.english.purdue.edu/owl/section/2/.
Note: The Ontrack lessons follow the Chicago Manual of

10. Style for matters of usage and style.
Pimentel, David. “Population growth and the environment:
Planetary stewardship.” Electronic Green Journal, 9.
2
ENG 1272
Summary Revised
1. Inside work: Write a brief description of the four academic
disciplines.
a) Humanities.
These are academic disciplines that focus on understanding the
aspects of the development of human thoughts and culture. They
involve ancient and modern languages, literature, philosophy,
history, archaeology, anthropology, human geography, law,
religion, and art.
b) Social sciences
This refers to a group of academic disciplines such as
anthropology, psychology, political science, sociology, and
economics that focus on studying how people behave while in
society. In other words, it is any discipline in science that deals
with human behaviors in their social and cultural aspects.
c) Natural sciences
These disciplines are the base for studying applied science
subjects and specialize in understanding the universe and the
rules of nature. The most common natural sciences are
biochemistry and geophysics.
d) Applied fields

11. This refers to academic disciplines that are studied through
practical learning. They may be applied sciences where learners
engage in physics, biology, chemistry practices, applied
linguistics where English education practices, and others.
2. Inside work: Understanding the goals of writing your course
a) What surprised you about the goals or objectives for your
writing course?
I was surprised because I performed better and spent more time
without getting bored in disciplines that I followed my goals
and objectives effectively
b) What is similar to or different from the writing course you
have taken before?
Previously, I have been setting goals and objectives and
following them without realizing many outcomes, but things are
different since I can see improvement in understanding and
interests.
c) What is similar to or different from the expectations you had
for this course?
This course has been different since understanding has
improved and interest in specific disciplines.
d) How do the outcomes for the course align with your goals for
writing and for college?
The outcomes align with my goals because I have improved my
ability to understand, think critically, and improve day after
another.
e) What does the list of goals for your course tell you about
what is valued at your institution?
The institution is supposed to build students to be better day
after day so that they can stand on their own in the future.
3. Insider’s view: undergraduate students on academic writing
How does writing in college compare with writing in other
contexts?
It is different since, in another context like high school, writing
is valued in English subject only while other subjects don't
focus on the language used, but at the college level, writing
skills matter in all subjects.

12. References
Miller-Cochran, S. K., Stamper, R., & Cochran, S. (2019). An
insider’s guide to academic writing: A rhetoric and reader.
Boston, MA: Bedford/St. Martins, Macmillan.