Manual for the International Floorball League

1. GRAPHIC MANUAL

2. AN IDEA
After a successful rookie season
of International Floorball League
we represent you a new visual
identity of the extended compe-
tition between top 3 clubs from
Austria, Slovenia and Hungary.
We came to an idea to combine
one symbol that relates to all
three countries. Because the ea-
gle is connected in many of the
history tales, we decided to put
a little touch of the wings in the
logo itself.
Combining the wings with the
floorball ball and the name of the
league is the result of the mini-
malistic and simple identity that
can be used in a modern graphic
design.

3. MAIN LOGO
This is the full version
of the logotype that is
used for men’s competi-
tion in multicolor design.
It is intended for the use
on the plain white back-
ground in three different
blue shades.
This is the full version of
the logotype that is used
for women’s competi-
tion in multicolor design.
It is intended for the use
on the plain white back-
ground in three different
pink shades.

4. LOGO
ALTERNATIVES
The same exact logo with the
white background can be used
on coloured backgrounds and
for the photo watermarks. Also
for the creatives, graphics for
the social media and banners.
This is the negative version of
the logo that must be used only
in the white color. It should be
used on a darker backgrounds
and also can be used as a photo
watermark.

5. BLACK AND WHITE
This basic black and white logo-
type version have only black
and white lines for the stamps,
rinks and markings for the field.

6. BRAND NAME
The name of the league has been changed after the negotiations with International floorball league
about league identity which had a lot more global meaning. It is now called 3 Nations floorball
league, where the shorter name (3N Floorball league) will also be used. Former brand name IFL is
going to be represented only in the logotype.
The name of the league can be used separately from
the brand only in the league tables or headers where
design doesn’t allow us to use taller graphic design.

7. USAGE OF COLORS
Usage of the colors is important to distinguish two different types of leagues. Blue colors are used
for the men’s league and the pink shades are selected for the women’s league.
Dark blue | #3e4959 | C: 77% M: 64% Y: 46% K: 32% | R: 63 G: 74 B: 90
Original blue | #7186a5 | C: 60% M: 42% Y: 21% K: 1% | R: 114 G: 135 B: 166
Light blue | #9fbbe2 | C: 36% M: 18% Y: 0% K: 0% | R: 159 G: 188 B: 226
Dark pink | #a6596a | C: 32% M: 74% Y: 45% K: 8% | R: 166 G: 90 B: 106
Original pink | #f19bad | C: 1% M: 48% Y: 14% K: 0% | R: 242 G: 155 B: 174
Light pink | #f8bcca | C: 0% M: 32% Y: 6% K: 0% | R: 248 G: 188 B: 203

8. USAGE OF TYPOGRAPHY
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpRrSsTtUuVvZzXxQqWwYy!?
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpRrSsTtUuVvZzXxQqWwYy!?-
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpRrSsTtUuVvZzXxQqWwYy!
AaBbCcDdEeFfGgHhIiJjKkLlMmN
nOoPpRrSsTtUuVvZzXxQqWwYy!
METROPOLIS LIGHT
Use it in the titles with ALL
CAPS and with 75 points of
tracking.
METROPOLIS REGULAR
Use it in longer text with 25
points of tracking.
METROPOLIS BOLD
Use it for the big titles with a
little text in the graphics.
METROPOLIS BLACK
Use it where only the title
is used with the photo or
graphics. Use 50 points of
tracking.

9. WHITE SPACE
Due to avoidance of a visual
conflicts there are some rules
about how to apply the brand
into the graphic design. You
should consider where to put
the logotype. The white space
around the brand with or with-
out the name should be away
from the corner at least in the
radius of the ball which is drawn
in the logotype (x mark).
x
x x
x
x

10. VISUALS

14. USAGE OF THE BRAND
Try to avoid to use the logo as is shown in the examples above.
LACK OF
WHITE
SPACE
Space around
should be wide as
ball in the logo or
more.
ONLY WHITE
COLOR
There is a rule to
use negative logo
only in the white
version.
USE TEXT
UNDER THE
LOGO
Don’t move the
name anywhere
except under the
logo.
USE SHIFT
TO RESIZE
Try to avoid shrink-
ing the logo by
pressing shift key
when resizing.
RESIZE
CAREFULLY
If you decide to
use really small
logo, use it without
the name of the
league.

15. Be so good they
can’t ignore you.
Steve Martin

16. Let the show begin.
© Created by Anže Šneberger
snebi89@gmail.com