25 sty 2019 ... It complements previous research by assessing the neural basis of social influence and extends our understanding of the decision to trust. Our .... 14 cze 2023 ... Social influence is the process by which an individual's attitudes, beliefs or behavior are modified by the presence or action of others.. Social influence involves intentional and unintentional efforts to change another person's beliefs, attitudes, or behavior. Unlike persuasion, which is .... Social influence plays a significant role in shaping consumer behavior, and research in this area comprises a substantial portion of the literature.. 12 maj 2016 ... Social influence research covers a broad range of topics, from persuasion and attitude change, to compliance and conformity, to collective .... 1 mar 2013 ... The empirical study we analyse was conducted by Lorenz et al.. In this experiment individuals were asked to guess the correct answer to six .... 11 lut 2019 ... In our study, we used the event-related functional magnetic resonance imaging to investigate brain activity in social influence during a trust .... Social Influence Research Topics: · Compliance · Debiasing · Door-in-the-Face Technique · Foot-in-the-Door Technique · Forewarning · Heuristic-Systematic Model of .... Social influence research is also typically nomothetic. It attempts to create general theories and laws of social behaviour that apply to any individual. It .... Latané's Social Impact Theory (1981); a very useful mathematical model for explaining social impact. Kelman's theory is older, so much more research up to date ...

1. Social Influence Research
Social Influence Research – Do the Ends Justify the Means?
To what extent does the importance of social influence research, justify the methods used in its
investigation?
The debate about ethics in psychology focuses on two areas: protection of participants and
benefiting society. This is a double obligation dilemma as if some psychologists are not allowed to
do certain experiments because of ethical restraints; this can cause problems with validity. In social
psychology, these psychologists have an obligation to use their research skills to advance our
knowledge of human behaviour, for the ultimate aim of human betterment.
Milgram's study into obedience involved participants becoming a...show more content...
The findings of this research seem to justify the ethical guidelines broken as this experiment is a
crucial insight into understanding the extent to which people obey. Also, this experiment would not
have worked if it had followed all rules as the participants would have known the shocks were false
and therefore the experiment would not have been so impactive. The participant would know he/she
was not harming the learner in anyway and therefore be much more willing to follow orders.
Zimbardo's prison experiment was a lab based experiment involving participants being assigned to
the role of guard or prisoner and then spending 5 days (originally 14 days but the experiment was
disbanded after 5) in a 'prison' set up in the basement of a university. Each 'prisoner' was arrested in
their own homes and taken to the prison. In the course of the experiment it was noted that the
prisoners were dehumanised, humiliated and some suffered psychosomatic rashes and even seizures.
The guards became ruthless, guiltless and seemed to enjoy the dominance and power they had over
the prisoners. The aim was to investigate how people conformed
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