Customer Service For A Business Essay

Customer Service For A Business Essay
Every Business has a goal to be successful. Success is needed for a business to flour grow and one of the ways to obtain triumph in business is
customer service. There are changing grades of customer service from very poor to the excellent and while many people can provide some level of
customer service not everyone recognizes how to effectually provide this dynamic part of the thriving business riddle. Gaining loyal customers, and
giving educational platform to inform their employees on how to give and receive great customer service as well as being able to deal with conflict
resolution correctly. What is customer service? Defined by Investopedia "Customer service is the process of ensuring customer satisfaction with a
product or service. Often, customer service takes place while performing a transaction for the customer, such as making a sale or returning an item.
Customer service can take the form of an in–person interaction, a phone call, self–service systems, or by other means." The research topic that I was
given was on transportation and utilities. I have chosen to focus more on the utilities industry, since there are more companies out there that offer
customer service. The first company I chose to speak about is Comcast. Comcast Corporation is the country 's leading provider of cable, entertainment
and communications products and services, with 24.1 million cable customers, 12.4 million high–speed Internet customers and 3.5 million voice
customers. Comcast is
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Customer Service At A Retail Shop Essay
INTRODUCTION
Customer service is a service a person receives before, during and after purchasing the item. The success of a company partially depends on the
customer service they offer, which can make customers spend more, give a positive review or even be a frequent customer to that business or
organization. A company that valuescustomer service spends more time and money training their employees on customer services or taking feedbacks
on their services from the customers.
At a tender age was taught the art of customer service by my uncle whom I worked for during the holidays at a retail shop. Learned that customer
service involves attentively listening to customers, being patient with them also having a clear communication to avoid misunderstandings, among
others lessons.
Learning Discussions
Throughout this discussion, we shall see the course objectives and discuss how I have demonstrated the knowledge of customer service. These
objectives of customer service are;
Use various problem–solving techniques in handling difficult customer situations. During my time working for my uncle, I picked up some
entrepreneurial skills which made me found my own business as a wholesale distributor of sports gear, sports attire, and gym equipment. While running
the business I had to deal with different difficult situations with customers, this includes customers being rude, talking down to me to some extent
insulting me. But with time I learned to handle different customers

Customer Service Essay
Excellence in customer service is the objective of all organisations wishing to be successful. However, there is often a gap between customer
expectations and management perceptions of customer expectations. Organisations often fail to get close to their customers and correctly read their
expectations. Customers expect certain things when they walk into a business, and those with the highest level of service will know how to identify
those expectations and meet them to the customer's satisfaction. However, this process is not as easy as it sounds – customer expectations are a
dynamic feature that ebbs and flows regularly in accordance with a wide range of factors. However, when expectations are not met by the performance
of your...show more content...
This technique deploys a structured interview lasting 30 minutes to one hour. The discipline behind the interview is to ensure that all areas in the
discussion guide will be addressed without limiting the input from the customer to predetermined formats. Customers will often organize and prioritize
their needs differently than the "insiders." In new product development, it is critical to solicit the Voice of the Customer to correct undesirable feature
sets, determine most desirable value propositions, and understand future uses and applications of a new product. This also gives the customer an
opportunity to offer innovative product/service ideas into the development process. Not only does this result in new perspectives, it also increases
customer satisfaction and loyalty when their ideas are implemented. Additional research and refinement occurs until the product is launched. Now the
Voice of the Customer is needed to assist the company in ensuring it is exceeding customer expectations. Exceeding expectations is extremely
challenging as customers continually upgrade their expectations. The involvement in delivering products and services that exceed expectations is the
responsibility of everyone in the company. In an on–going effort to dynamically measure customer commitment and track changes over time, Voice of
the Customer tracking research was established. Telephone, mail and web surveys are the typical methods of collecting data from customers. Each of

Customer Service Reflective Essay
As part of my improvements to customer service for CPG I came up with several different ideas which would improve the service. One of these ideas
was to place EXPD Tracking Details onto the Smartsheet. This would benefit the Customer account of Survitec who sent orders out daily via EXPD.
By providing the Tracking Details this would improve service because it would mean that time would be saved as Survitec could find the information
without needing to contact CPG. It would also allow Survitec to pass this information directly onto the customers. This would mean the Customer
Service Team would be able to deal with Survitec other queries more effectively. I chose to use the Smartsheet because I knew that it could be utilised
by both Internal and External Customer. However before I was able to implement this idea I had to discuss it...show more content...
I started by asking Sam and Zanny If they had time available for me to present an idea to them, they informed me that they did so we undertook this
discussion. I was courteous and respectful to my colleagues as I ensured that it did not disrupt their current tasks. I knew that they were happy to help
me due to their friendly and welcoming tone of voice and their open body language. We undertook this discussions at our desks as it meant that I was
able to demonstrate my idea to them. The column was placed on the EXPD Carriage Smartsheet (Screenshot–Evidence Folder–Unit 240 EXPD 3). I let
them know that this idea would be valuable to delivering consistent and improved customer service as it would save us time, Sam and Zanny agreed
that it would and asked me to present a draft of the implementation. I gathered the information that I would need using the Expd.com website as this
allowed me to see the current daily consignments (Screenshot–Evidence Folder–Unit 240–EXPD

Customer Service Vs. Business
The world is full of great businesses and it's not always easy to standout in this vast crowd. But if you are looking to differentiate your business and
to attract satisfied and happy customers, focus on great customer service is definitely the way to go. Studies have consistently shown how companies
with good customer service have customers that are more loyal and likely to bring in more customers to the company. This guide will look at the
importance of customer service through two examples of successful companies: Amazon and Eventbrite. What is customer service and why it matters
for business? When it comes to customer service, many people think they know what it is, even though they don't have a clue. Customer service is a
concept that is often mentioned, but never explained. This has led to plenty of companies having a dedicated customer service department, but a
horrible customer service culture. The definition of customer service often describes it as a process, which ensures customer satisfaction with a
specific product or service. It is a process that can take the form of a face–to–face interaction, a phone call, a self–service system and often in today's
world through e–mail, online chat or other such form. Customer service is often the interaction the customer has with the company as they purchase
the product or service. It often also manifests itself when things go wrong. Consumers often contact customer service departments when things have
gone wrong with

The Nature Of Customer Service Work
Experience The nature of customer service work is such that employers often place a higher value on a candidate 's experience than on formal
education. Data shows that 30 percent of customer service reps have between six and 10 years of experience in the field, while 19 percent have
between 11 and 15 years experience, and 18 percent have been working in customer service for three to five years. About 25 percent of customer
service reps have been in the field for more than 15 years, while only nine percent have less than five years ' experience. These numbers confirm
that experience is valued in customer service rep positions, and once you have established yourself in the field, there are ample opportunities to
continue in a related job for years to come if you so choose. Skills Customer service reps need to have a varied skill set in order to adapt to the
every–changing demands of the job. Here are some of the skills employers look for in prospective reps: Software skills CRM software – Reps may use
customer relationship management (CRM) software to access and log information. Call center software – Phone support is often provided via a
voice–over–IP (VoIP) system, which connects to a call center software solution used by reps to keep a record of each call. Ticketing platform– Email
and chat support is routed through a system that assigns a ticket to each request and then prioritizes and assigns tickets to reps. Social media –

Essay on Customer Service
October 31, 2010
Unit 10: Reflection Writing Assignment
1. The key concepts and topics in this course that have made me a stronger candidate to continue in the business world would be what I have learned
from the units dealing with:
Diversity, Customer Behavior, Customer Loyalty, and Exceptional Service:
I have learned that customer comments, good or bad should always be taken into consideration, addressed and handled appropriately. Comments can
provide insight to the thought process of the customer and it could help improve not only the customer service department but the product as well. The
success of a company relies on the customer. Relationship Building and Solving Customer Problems:
Satisfied customers will...show more content...
Customer service representatives (CSRs) play a big role in keeping, and bringing customers to a business. That is why it is essential to train customer
service representatives in effective communications styles and skills because they are the liaison between the customer and the business. The CSR's
communication skills can impact the decision of a customer's loyalty and the right communication style can be helpful in avoiding conflicts.
Communication styles are methods in which a particular individual converses with another individual. Great service requires effective communication
styles, and skills. Having a combination of these elements will guarantee that the right message is conveyed in a way that ensures the customer
receives and understands it correctly and as intended. 2. Discuss how this course has affected you in your professional development as a student and
as a person as well as encouraging you on your academic path.
This was a very beneficial, educational and informative class. I have chosen the legal
field, more specifically, paralegal studies. I currently work for a bankruptcy law firm and I have learned a great deal since I have been employed there.
I have 30 plus years work experience and a great work ethic. With what I have learned in this class, my work ethic, and common sense, I believe I will
be successful as a paralegal. I have learned the importance of

Improving Customer Service Essay example
Improving Customer Service
There are many methods in Asda can improve there Customer service. Nowadays every Supermarket has there own way of saying Thank you to the
customer this then shows the customer that they are respected and the are wanted back and they are welcome to shop at your supermarket as long as
they like.
Here are some of the methods that can be used to improve the Customer service at Asda:
1. Free Gifts
2. Loyalty Cards
3. BOG OF (Buy One Get One Free)
4. Special Offers
5. Reward Schemes
6. Improve facilities
7. Make it a friendly Atmosphere
Free Gifts ==========
Free Gifts attracts many customers but it can be very expensive, so...show more content...
If customers feel they may like the offers then they will tell other people who live around them to come and see what is on offer.

Special Offers ==============
Special Offers attract many customers and they can prove to be the talking point around the Asda area. Special Offers attract customers who shop at
supermarkets like Tesco's and Sainsbury's there competitors and by Asda doing Special Offers they are gaining more publicity.
Reward Schemes ==============
Reward Schemes can be mixed in with the loyalty cards but they are more likely to be bonuses, this is because reward schemes are like an extra thing
to have, something that you have been given, this could be due to the fact your loyalty to the store. Schemes could include sending vouchers to
amusement parks and discounts on in store products this will make the customer happy as they are receiving rewards for shopping at Asda.
Improve Facilities ==================
By Asda improving facilities they could gain much more customers. If Asda were to update the toiletry facilities and disabled facilities they could
really gain more and more customers. All this will prove costly and it will take a lot of time and effort, but the benefits are there will be more
customers and much more facilities. For example there could an

Essay On Customer Support
Standard of Customer Support
While you are comparing websites to buy accessories by Plantronics, be sure that you are opting for an option which offers high quality customer
support. You can check the standard of customer support easily before you select the website. There are multiple ways to do this. For instance, you
can send a query through email and check the time span in which the response has been provided. Other than that, check the standard of support
provided. Has the email been replied in the time frame committed? Has the query been entertained in the correct manner? Is the support team showing
a high level of commitment? These are some of the many queries that need to be present in your mind when you are checking the level of...show more
content...
For this purpose, he would send an email explaining the query that he has. If the support team is efficient, a prompt reply to the customer would be sent
which would help him in taking a quick decision about buying the headset. On the other hand, if the response is delayed, the customer would have to
wait for making the decision. Reputed websites have efficient support teams so that the customers can be helped in timely manner.
Communicate about the time frame required to deliver
This is one of the key steps of buying accessories which would affect your decision. If you have finalized 3 to 4 websites, hold a proper discussion
with each of them regarding the time that would be required to deliver the headset. Some websites have lengthy time spans for delivering. You should
check your urgency level and then compare it with the delivery time needed. If you do not have a high level of urgency, you should ignore a website
that requires a long span to deliver the headset.
As a customer, you should check the steps taken by a particular website to deliver the accessory. Ensure that the selected website takes the necessary
protective steps to deliver the product. You should also check whether the website is charging additional sums of money to deliver the product. Before
you go finalize the website, go through the terms and conditions given online.
Filter out the best website
Once you have gone through all the websites which you have

Providing great customer service and having the ability to retain customers require consistency in delivering the anticipated services. Customer service
encompasses having the ability to provide a service or product to customers by means in which it was promised. However, there are times when
unforeseen circumstances may occur, resulting in customer service breakdowns. Understanding the effectiveness of customer service relations provides
the assurance needed to handle complicated service related issues. A well qualified customer service representative has the acquired skill to effectively
defuse a potentially damaging service related matter. Service recovery influences customer retention and improves customer satisfaction.
Service...show more content...
Customer loyalty increases the opportunity for organizations to build upon its customer base, and boost the return of its existing customers. Repeat
business is evidence of satisfied customers. Satisfied customers are happy with the services and/or products they received, resulting in the likelihood of
their return to purchase additional items. Upon each return visit, they anticipate the delivery of quality products and/or service.
In addition, communication is also critical element of the service recovery process. Communication creates the foundation for a positive customer
service experiences. It helps create realistic expectations for both the organization and the customer alike. Open lines of communication encourage
customers to express their concerns, expectations, likes and/or dislikes about the services they receive. There are several methods for collecting
communication data, the following are common collection methods; surveys, company websites, also the basic CSR and customer interactions.
Creating a venue for customers to express their opinions is an ideal method for customers to evaluate your establishment, in its entirety. Opinion
assessments not only allow customers to express their unbiased views, it also provides an opportunity for organizations to become familiar with their
customers' expectations. The collected

Customer Service Experience Paper
On May 2, 2017, I requested an interpersonal service at Louisiana Tech University, from the department of Computer Information Systems, the
English department, and the Register office. Louisiana Tech is categorized as an educational service provider in the service industry. Throughout my
education, I have had some minimum tolerable expectations and mostly ideal expectations. On May 2, 2017, I experienced a negative encounter
with two employees from the university. First, I called the English department to ask about getting a signature for a class I was trying to register for
and the lady that answered the phone was so rude, that she literally mocked the first three words I said to her. I was in shock and could not believe my
ears but at the...show more content...
If I encounter an employee trying to provide good customer service to me, then I become patient, understanding, and friendly. If I am treated
rudely I will, literally, treat the employee the way she has treated me, if not worse, and I would end up leaving the place. As a customer, I believe
that the employee is the face of the business and as such, he/she should take the first approach in providing great customer service for any
customer. If an employee does not care about keeping me as a customer, then I do not care about keeping that service provider. I do believe that
sometimes services providers cannot control angry employees and therefore if I like the rest of the service provided, than I would act as a voicer
customer and I would go back but I would avoid interacting with the rude employee by talking to the manager. If I did not like the rest of the
service or servicescape, then I would act as an irate customer and I would definitely not return. I have previously had a very terrible experience
because of a rude employee and I ended up returning to that business just to give it a second chance and now I am a loyal customer to that business. I
do not classify myself as just one type of complainer because it all depends on the situation I encounter. I have learned that I am not a demanding
customer and I am not hard to

Importance of Customer Service Essay example
Importance of Customer Service
Introduction
Today's organizations fail to realize the value of their customers when it comes to the success of their business. Without customer loyalty the success of
your business will always be uncertain. Organizations must sensitively tailor the designs of a successful firm to the particular challenges of
understanding, attracting, and keeping valuable customers. "Having satisfied customers just aren't good enough". Kenneth Blanchard and Sheldon
Bowles, co–authors of Raving Fans, believe this concept is needed to have a successful business. I agree with this concept of customers being the
focal point of any business. I would want more than just a satisfied customer; I want a "Raving Fan"....show more content...
Discover What the Customer Wants
After creating your vision, try to discover what the customer wants or what their vision is. The customer will focus on just one or two things and it
will be up to you to fill in the gap with your vision. You will then pick and choose which ideas you want to use to complete or build up your vision.
Not every idea of the customer will be used or has to be used. Some ideas may not be feasible or even applicable to what you have envisioned.
Deliver the Vision Plus One Percent
This is where the vision becomes reality; make it happen just as you envisioned it. Work out the bugs and keep doing what ever it takes to make this
vision come alive. Start out with something small that you know you can maintain and be consistent with it. Once you have mastered that idea, add to
it, make it better by just one percent. Continue to do this with each new idea, always producing better ideas by one percent. This way the customer is
not promised something that you will not deliver and you're not promising something too big or complex to consistently follow through with.
Consistency is critical; it creates credibility.
Conclusion
I have always believed customers are the focal point of any business. I found that having satisfied customers does not mean you are doing a good job.

It may mean the customers are satisfied because their expectations are so low and there is no one else doing any better. Having

Customer Service
Customer service consists of the various ways in which a business looks after its customer. A business that wants to provide a comprehensive high
quality customer service must be aware of, and be able to analyse, customer needs, and also to set up systems to ensure that those needs are catered for
from the first enquiry to after–sale service. Customer service consists of a wide range of activities. The purpose of these is to make sure that customers
are happy and will return again and again. Every business should remember that customers are the factors, which affect demand for the product. It is
one of the greatest importance, therefore, for the organisation to know its customers– who they are, what they...show more content...
They also to compete with the likes of Bp and Esso by opening up over
250 petrol stations all over the UK.
Sainsbury's was founded by John James and Mary Ann Sainsbury in 1869, they first launched their first Sainsbury store in Dury Lane as a small
dairy store, it quickly became popular because the economic wealth in the area was at an all time low and by the new Sainsbury store offering low
prices it became one of shoppers favorites.
As the stores success grew so did the branches open up on higher class high streets like in Islington and Kentish Town further growing and then
becoming a Public Limited Company (PLC) which now owns over 500 branches across the UK.
Types of Customer
Lordly Customers – Lordly customers like to be treated as special and important. How they are treated is often just as important to them as what they
are buying. They are impatient. They will refuse to wait in lines or queues, even if it means not buying what they want. Their time is valuable. If they
have questions they want them answered right away. They are status conscious and like to be seen as powerful and up to the minute. They do little
research before they buy and often buy on impulse. They treat staff as just there to serve them and have little interest in staffs feelings or problems.
They are not afraid to complain and can do so

Sample Resume : Customer Service Essay
The course title is Fabulous Customer Service. The course aim is to develop the trainees' skills and behavior in order to provide excellent customer
service. The course will enable trainees to give effective solutions to customer facing problems. Participants will also learn how to present a
customer–friendly attitude at all times (Larkin). The course objectives are:
1. Identify the company's customer service principles.
2. Explain customer service language and the importance of using it when speaking with customers.
3. Demonstrate a consistent, professional style when talking with customers.
4. Prepare the employees to manage demanding customers and difficult circumstances ("Customer Service Training,"n.d.).
The Main Topics with subtopics are:
1.Define excellent customer service.
What does excellent service look and feel like?
Discuss experiences of good and bad customer service.
Describe the responsibilities of customer service.
2.Manage customer questions and issues.
Quote the customer service contact principles and standards.
Establish and preserve the customer relationship.
Adapt to customer behavior styles.
3.Recognize customer needs and respond to requests.
Question.
Actively listen.
Summarize the needs (Larkin).
The activities for the module "define excellent customer service" will be a class lecture and a case study. This module focuses on cognitive strategies
and these activities have high cognitive learning outcomes that include an

Introduction And Background Of Customer Service
INTRODUCTION & BACKGROUND OF CUSTOMER SERVICES
Customer service: is a marketing tem that how product or services provide by a company ,it is an act of taking care of customer demand and need
by providing and high quality service and assistance before customer avail it and after service as well. It's all about that we required to make sure that
we meet the customer`s desire and needs. Customer service is all about interaction between a customer and service provider and Service is defined as
activities whose output is not a physical product, it is added value in form of as convince, comfort that are essentially intangible concerns.
Background:
Humans figured out trade very early on. By 3000 BC, humans were setting out on missions of...show more content...
Email becomes the primary way of interacting with customers online when the Web emerges in the 1990s.
1960s: Private Automated Business Exchanges (PABX) began to be used to handle large numbers of calls. These became the "call centers".
Early 1990s: Computer Telephony Integration (CTI), works with IVR technology to collect information about customer behavior in telephone systems.
2006: Twitter launches. By 2011 65 million tweets are sent each day and companies begin to find Twitter agood platform to respond to customers
quickly when they have issues (or compliments) and to have a sense of the person 's "social relevance" based on number of followers.
Late 2000s: Some companies turn against offshoring customer service as customers feel alienated by agents who they can 't relate to or don 't seem to
have agency within their organization.
2015: Facebook launches Messenger for Business, and sets the pace for companies using messaging technology to contact customers on their mobile
devices.
CUSTOMERS` PROBLEMS & DEMAND
Customer may expect more from companies than they did before, but with the right technology, there's no reason why any business can't meet (and
exceed) the rising customer expectations. With customer service now the key competitive differentiator, make your customer experience a priority and
you'll soon see huge rewards.
The top customer issuesPercentage highly annoyed
Can't get a live person on the phone75
Customer service is rude or

1.1Explain the value of customer service as a competitive tool
There are a number of ways a business can gain a competitive edge: excellent service, top of the range products, professional sales techniques and
efficient and effective marketing strategies can contribute to the business and make us a market leader. Listening to our customers and acting on
feedback can not only keep our loyal customers but encourage new customers. Having a recipe that incorporates all the above is a simple but effective
method.
Flanagan's can gain customer loyalty and support by out–competing businesses that offer similar products and services. We do this through market
research which will look at our competitors and look at offering something that our competitors don 't. We may be more expensive with some products,
but our customer service approach and our brand ensures the customers buy from us. All the staff is regularly trained to ensure that we deliver our
promise. This ensures that our staff is given their utmost and even going the extra mile to help them.
1.2Explain the process of mapping the customer journey and its importance in delivering effective customer service.
A customer journey map is a way to describe all the experiences a customer has with your organization and the emotional responses they provoke–
from their first impression when they walk into the store, to speaking to staff via the telephone or through other communication methods. Customer
journey mapping can

Customer Service : A Successful Business Essay
CUSTOMER SERVICE
Each year companies lose an estimated $41 billion due to their poor customer service. (insightsquared) Customer service is one of the most important
services in any business so much so that many successful businesses and members of senior management consider this as one of the keys that would
spell the success or failure of the company. Today's gloomy economic news is a concern for workers everywhere.Customer service is key to any
businesses you are employed at. Skills in dealing with customers are more important than realized. Training is critical in running a successful
business. Customer service functions are more than departments; they are part of an essential strategy for growing your business. Make the decision
today to treat your customers well it is the cheapest marketing tool. Train your staff to be excellent representatives of the company. Great customer
service is a skill that can be learned. People expect good customer service everywhere and it's your job to give it to them. You will learn 6 key
fundamentals of basic customer service.
Source Laura Spencer
Fundamentals
Listen
Listening means the ability to actively understand information provided by the speaker and display interest in the topic discussed. It's essential that
companies or businesses today to listen to their customers. There are two kinds of passive and active listening. Passive is simply receiving the message
without giving any external indications. Active is that an

Speech On Customer Service
Introduction
I.Good morning sir! Please have a seat. How may I help you?
II.Concierge. Good morning sir. How may I help you?
III.This is how I greet my guest everyday during my working life at Bayview Hotel, Langkawi Island.
IV.I have learned so many things about customer services and how to reachcustomer satisfaction when I worked as a sales person at the hotel.
V.In my speech today, I would like to inform you about the importance of customerservice, types of customer behavior and what skills needed in order
to reach customer satisfaction.
Body
I. There are several reasons why a customer service is important in tourism industry.
A.According to Business.gov.au website, good customer service can help your business to grow in many...show more content...
They are suspicious and don't seem to trust or care to know you.
3.They will give you short and indecisive answer like "maybe" or the dreaded "I don't know".
a.Example of customer who has this behavior is mostly people from China or other country that can't speak English so well.
C.Next types of customer behavior is the Chatty Kathy
1.They are highly sociable and very optimistic.
2.These people are warm and friendly but sometimes too friendly.
3.Try to make them stop talking and decide, but in a friendly way.
a.This type of customer is usually the elderly person.
D.The last type of customer behavior is the Jackpot.
1.They are open–minded, flexible and friendly.
2.You need to know what does this customer like and how you can help them.
3.A mostly customer who has this type of behavior is from the western country such as United Kingdom.
III.There is several skills needed by sales person in tourism industry. A.You need to be patient.
1.You will meet different types of customer from different types of country every day.

a.Be sure to stay patient and keep smiling when dealing with them.
B.You need to be knowledgeable of the product.
1.As an employee, you need to know in overall about the product and services that your company

Customer Service Essay examples
Companies are misguided nowadays by the notion that customers depend on them, when the truth of the matter is that companies are dependent on
those customers. Customer satisfaction and customer loyalty is now essential for a business or company to survive. So what is the difference between
customer satisfaction and customer loyalty and how to companies and or business achieve this? Also when you have difficult customers how do you
achieve customer satisfaction?
It's essential that companies or businesses today listen to their customers. No company or business today can afford to disregard the importance of
customer satisfaction and loyalty. Aren't they the same thing? No, they are absolutely not and they are enormously...show more content...
Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their
expectations. Customers only give a company one chance and if they aren't satisfied they will not do business with that company again, as well as tell
others of their experience. The next step would be to exceed the customer's expectations. If a business goes above and beyond to assist the customer
they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make
them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction
and loyalty will be gained. "Acquiring a new customer can cost four or five times more than keeping a current customer" (Bestmark, 2013). So it's
essential to keep the current customer's happy and coming back for more.
Some of the ways that businesses can build loyalty would be by offering loyalty programs, Interacting with customers, surveys, creating institutional
ties, and personalized marketing. Another way to build loyalty is to treat your employees so well that they treat your customers well. If you have
happy employees they will treat your customers happy. "The link between satisfaction and loyalty however is not proportional" (Kotler, Keller, 2009,
p71), so businesses must

Customer Service For A Business Essay

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