2. We deliver strategic solutions that create high response from the targeted user,
consumer and group
WE ARE A
RESPONSE CREATION
COMPANY
3. To create an effective response it requires a
specialized understanding and a talented,
experienced team
OUR TEAM
With a truly multitalented team
of professionals possessing vast
experience in direct marketing
and response management , JP
Response offers various services
that connects the audience
OUR PROCESS
We invent ideas that transform
into real world and execute to
meet our client’s business
challenges
OUR GOAL
Our aim is to grow our client’s
business by increasing response
and to leave a legacy of improve
response
4. Response is a one-stop-shop
for Audience Generation, Lead Generation,
creative development and events .
Let JP Response take the mystery
out of your Marketing
communications.
Our services include, but are not limited to:
DIRECT
MARKETING
CREATIVE
DEVELOPMET
CONTACT
CENTER
EVENTS &
PROMOTIONS
RESPONSE
MANAGEMENT
5. RESPONSE MANAGEMENT
Audience acquisition for
CIO/CXO events
Inbound & Outbound
customer acquisition
Structured program for all
communication response
Database Management
CONTACT CENTRE
B2B & B2C Telemarketing
& Telesales
Inbound & Outbound
customer care
Lead generation
SERVICES
7. CASE STUDIES
Response
IDC’s Asia/Pacific Software
Defined Technology
Conference 2015
Challenge: To convince 100 CIO & IT decision makers
of large corporate to attend IDC’s Software Defined
Technology Conference 2015 in Mumbai & Delhi
Our Approach:
• Profiled 800 CIOs and approach them through a
team of tele callers trained to handle audience
generation
• Daily and timely reporting was made to IDC
Payback / Return on investment :
• Above 400 CIOs registered for the event for both
cites
• 110+ delegates had attended event in each city
8. CASE STUDIES
Response
CMR –IBM Cloud Forum 2015
CMR in association with IBM conducted 3 cities
road show targeting SMEs and SMBs particularly
cloud services provides in Kolkata , Pune and
Hyderabad.
JPRM has done the audience generation and event
setup , av and venue management for CMR .
Target given to JPRM: 70 SMEs in each city
JPRM delivered:
• 80 attendees in Kolkata
• 95 attendees in Hyderabad
• 82 attendees in Pune
Audience profile: CXOs/ Directors/ IT heads
9. CASE STUDIES
Response
Forrester’s Summit For
CIOs : Mumbai 2014
Challenge: To convince 150 CIO & IT decision
makers of large corporate to attend Forrester’s
Summit For CIOs
Our Approach:
• Profiled 1500 CIOs and approach them through a
team of tele callers trained to handle audience
generation
• Daily and timely reporting was made to Forrester
team in Singapore
Payback / Return on investment :
• 250 CIOs registered for the event
• 165 delegates had attended event
10. CASE STUDIES
Response
• A series of events by Timesjobs.com called
Timesjobs.com conversations
• More than 10 events have been conducted across
India
• Inviting HR Heads/ Talent Acquisition/ Learning
Officer/ Training Heads across industry
• Targeting 50 unique organization each event
What We Did
• Profiled the data
• Response management (audience generation)
• Event setup and logistics
• Venue management ( Food , Beverage etc.)
11. DQ Live
Challenge: To convince 200 CIO & IT decision
makers of large corporate to attend DQ Live:
Business Technology Conference & Award
Our Approach:
• Profiled 2500 CIOs and approach them through a
team of tele callers trained to handle audience
generation
• Daily and timely reporting was made to Data
Quest
Payback / Return on investment :
• 418 CIOs registered for the event
• 213 delegates had attended event
CASE STUDIES
Response
12. IBM Innovate Executive
Summit
Challenge: To convince 100 CIOs of large corporate
to attend IBM Innovate 2013 Executive Summit in
Pune, Chennai and Hyderabad
Our Approach:
• Profiled 1000 CIOs and approach them through a
team of tele callers trained to handle audience
generation
• Daily and timely reporting was made to Client
Payback / Return on investment :
• Above 250 CIOs registered for the event in each
city
• Above 100 delegates had attended event in city
CASE STUDIES
Response
13. CASE STUDIES
Lead Generation
Client : SafeNet
SafeNet is a global leader in information security based in the US. SafeNet provides
complete security utilizing its encryption technologies to protect intellectual
property for leading software companies, We are dialing for safeNet successfully
since last six months in the Asia pacific region to generate the sales leads
Activity : Lead generation through Telemarketing
Region : Asia pacific
Business challenge: SafeNet has sales teams in different regions who have been generating sales with
the help of the marketing team. The sales team was facing lot of problems to figure
our actual prospects as the products are pecific for certain user.
Our Solution :
Knowledge base : JPRM already possessed a strong knowledge base in lead generation and appointment
setting process. We established a dedicated team to manage the requirement of the
sales team.
Database : Understanding the requirement we built a strong database of ISV and SI.
Generate Lead : Developed a unique lead generation process that focus on quality and based on
weekly targets.
Key benefit : It increased the sales It saved the time and reduced the client’s marketing cost.
14. Ready to Create Response?
Contact US
JP RESPONSE MANAGEMENT CO. PVT. LTD.
UG-47, Somdutt Chamber-II, Bhikaji Cama Palace
New Delhi – 110066
Tel: 011 41552081 E-mail: contact@jprm.in
