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Getting heard in_an_ever_louder_world

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These are my slides from the Charity Comms Social Me

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Getting heard in_an_ever_louder_world

  1. 1. Getting heard in an ever louder world.Charity Comms Social Media Conference21st March 2012
  2. 2. HelloCharlotte Beckett, Head of Digital, The Good AgencyCharlotte.beckett@thegoodagency.co.uk@londoncharlotte@thegoodagency#goodsocial
  3. 3. Just how noisy is it out there?
  4. 4. The noisiest of them all
  5. 5. As with all good conversations …
  6. 6. Who are we listening to?What do we trust?• Trust in traditional media is up 10%• In online sources (all channels) is up 18%• In social media is up 75%Who do we trust?• An academic or expert - 68% (down 2%)• A person like ourselves - 65% (up 12% from last year)• A regular employee - 50% (up 16%)• An NGO representative - 50% (up 3%)• A government official - 29% (down 14%)
  7. 7. Collaborating
  8. 8. Be a chorus
  9. 9. 2,205 comments - what did VW say?
  10. 10. And keep talking
  11. 11. Tell stories by all means
  12. 12. But it doesn’t stop there …
  13. 13. Making an event of it
  14. 14. • Red carpet interviewers sourced questions over Twitter• Exclusive backstage filmed content• Two live bloggers at the event• Livestreaming on oscar.com• Real time mobile updates• 3.8 million social interactions during the live show• Up 300% from 2011
  15. 15. Adapt & learn
  16. 16. Your audience may not be who you think
  17. 17. Not just doing social, being social
  18. 18. Being heard is about …• listening• putting people before platforms• matching stories to mediums• being simple & clear• being yourself• speaking as a chorus• targeting the right people• integration• making an event of it• making, measuring, learning
  19. 19. It’s about turning supporters into team mates
  20. 20. It’s all in the mix
  21. 21. Let’s get social• Over to you …

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