1.
Values Questionnaire
– the results
Michele Madden
Managing director
nfpSynergy

2.
2
The Theory of Basic Values
Universalism
Benevolence
Tradition
SecurityPower
Achievement
Hedonism
Stimulation
Self-
Direction
Conformity

3.
3
Exploring drivers of support for sectors

4.
4
Exploring drivers of support by population
UK Public

5.
5
Exploring drivers of support by population
UK Public

6.
6
Exploring drivers of support by population
UK Public

7.
7
Exploring drivers of support by population
Psychology of
communications
UK Public

8.
8
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk

9.
9
29 June 2017
London
#CCPsychComms
Psychology of
communications
– what can communicators learn from
the behavioural sciences?