Digital Marketing Plan For The Humane Society

1. The Humane Society
DIGITAL MARKETING PLAN
CHARLIE FELKER

2. Budget
 $9.5 Million
 For digital marketing and events held around the country

3. Adwords
 $2,000 a day
 =$730,000 for the year

4. Social Media
 We can hire the best social media consultant in the area for $500 an hour
 12 hours tops = $6,000

5. Facebook
 $9,000 a month
 =$108,000 for the year

6. Twitter
 $4,000 a month
 =$48,000 for the year

7. Blog
 $12,000 a month
 $144,000 for the year

8. Clicks and Impressions
 Just for Adwords
 851 + clicks per day
 32K + impressions per day
 Facebook, Twitter, Blogging, and Instagram will bring in clicks and
impressions of their own

9. Remaining Budget
 With all of that we still have over $7 million to work with.
 Send professional representatives and a select set of animals to colleges
and shelters around the country.

10. In Conclusion…
 Digital Marketing
 In-person Events