1. CHARLIE H. KETELHOHN
N86 W5175 Covington Square
Cedarburg, Wisconsin 53012
(262) 375-7262
BACKGROUND SUMMARY
Sales And Technical Professional with 15 years of electrical engineering design responsibilities in the contract
engineering and medical diagnostic industry, specializing in hardware and software development as well as
troubleshooting. The most recent 7 years have been in selling Engineering and EMS services. Recognized for
accomplishments in:
Project Leadership Creative Solutions
Customer Interaction Exceeding Sales Goals
PROFESSIONAL EXPERIENCE
MTI ELECTRONICS, Menomonee Falls, WI Aug. 2009 to Nov. 2009
A contract electronics assembly company.
Director of Business Development Aug. 2009 to Nov. 2009
Develop sales and marketing plan to grow profitable sales in the Midwest region with the use of representatives,
direct sales and growing house accounts.
• Developed new website with Wordpress.
• Incorporated standard SEO practices and integrated Google Analytics.
• Developed a standard sales database for pipeline tracking.
MILWAUKEE ELECTRONICS, Milwaukee, WI 2000 to July 2009
A $40 million contract electronics design and assembly company.
Regional Sales Manager 2001 to July 2009
Grow profitable sales in the Midwest region with the use of representatives, direct sales and growing house
accounts.
• Average $1M in new EMS business annually.
• Average $400K engineering sales annually
• Average 4-6 new accounts per year.
• Current accounts represent more than one third MEC Midwest total business.
Project Engineer 2000 to 2001
Develop products for a wide variety of customers. Develop hardware and software for the projects.
• Developed products for Harley Davidson, ATK Outers, Briggs & Stratton and Wacker.
• Several patents received.
2. UNIVERSAL ELECTRONICS, Menomonee Falls, WI 1996 to 2000
A $30 million contract electronics design and assembly company.
Project Engineer 1996 to 2000
Develop products for a wide variety of customers. Develop hardware and software for the projects. Provide
engineering assistance to the test department.
• Developed an automated current transformer test fixture. The platform was a PC running a custom DOS
program with a National Instruments DMM and Relay board installed as well as external hardware to
provide safety interlocks and extra drive capability.
• Developed two metal detector product lines that makes use of an Analog Devices Sharc DSP and an 8051
for the user interface.
• Developed a robotic sewer camera for lateral inspections. The product makes use of DTMF for
commands, integrated H-bridge drivers for motor control, a PIC microcontroller, a PIP integrated circuit
for video processing, and a text overlay integrated circuit for cable length readouts.
• Developed an automated surgical cuff. It is an 8051 core with motor drivers to control the backlight,
solenoids, and pump. The software is written as a state machine with extensive error detection and
handling. All hardware and software is designed to go into a fail-safe condition upon failure.
• Developed a battery powered audio amplifier with volume and tone control. Weight, sound quality,
battery life, and cost were all constraints.
• Developed an x-ray tube test fixture. The project was to convert an older PLC test fixture to an NT based
system. The fixture made use of the Genius I/O blocks for all inputs, outputs, and analog measurements.
GE MARQUETTE MEDICAL SYSTEMS, Milwaukee, WI 1987 to 1995
Formerly Marquette Electronics. In 1995, Marquette Electronics was a $350 million international manufacturer of
electrocardiography instrumentation and monitoring systems.
Design Engineer
Developed software (C & assembly) for two defibrillator product lines. Diagnosed hardware and software
problems, directing the problem to the appropriate personnel for solution. Managed a co-op student.
• Served as project engineer for the Mac Vu Remote Scope. Coordinated electrical, mechanical, and
production departments. Drafted original software with no modifications to date. Shipped 15 units per
month and had not received any Service calls three years after introduction. The product had one of the
greatest profit margins in the division.
• Selected to be the liaison with Irish engineers during an assimilation of the Emergency Care Division in
Ireland into the Diagnostic Division. Commissioned to befriend the engineers and learn everything about
the products.
• Solely responsible for software in all Irish defibrillator models. Reduced software complaints from eight
per week initially to two per month as of my departure.
• Taught Basic Electronics in the sales training program. Developed a curriculum emphasizing the
engineering superiority of our products as a major selling point.
EDUCATION
B.S., Bio-Medical Engineering, Emphasis in Electrical
Marquette University; Milwaukee, WI; 1990
