4. Industry Awards
Who has entered industry awards
previously?
What was your experience?
Any winners in the room?
Did it help you win new business?
Would you do it again?
5. It’s not a Case Study
Stand out from the
CROWD
Don’t be BORING
Use METRICS
Provide PROOF
Be INTERESTING
6. Be Practical
Ask for your customers opinion
Track your competitors
Research all relevant awards
Create an awards shortlist
Start your entry
9. Awards Checklist
1. Do you have existing customer references
that could be included in the award
submissions?
2. Do you have a ground breaking
solution/service that your customer is
happy to promote externally?
3. Who is the organiser, do you recognise
their name and does your business
appeal to their target audience?
10. Awards Checklist
4. Are the awards free of charge or is there
an administration fee to enter?
5. Review the winner from previous years,
are they your competition, if yes, you
should enter in the relevant categories
6. Are they annual, bi annual or quarterly? It
is relevant as to how long you hold the
title if you are a winner, 12 months is the
preference
11. Awards Checklist
7. How are the events promoted? Will your
customers / prospects be aware of these
awards or the publication behind the
awards?
8. Do you have the resource to fully commit and
enter the awards before the deadline?
9. If you ask an industry colleague are they
familiar with the awards, if yes, get involved
12. Awards Checklist – Essentials
Metrics – Use real figures that
relate to and enhance your entry
Evidence – Anything visual
Customer Endorsement – The
power of a happy customers
words is sometimes immeasurable
13. Pre and Post Event
It’s a marketing activity
Plan your approach, resource
and awareness
Use it as a reason for
prospects to contact you
15. Real Life Example
CRN Sales & Marketing Awards
Top Tier Publication in Industry
Free to Enter
Shortlisted for ‘Channel Marketing Agency of the
Year’
One ticket was £375 + VAT = £450
Three course meal drinks plus travel – train & taxi
Was it worth it?
16. How can they help business?
Create Awareness
Positive PR
Increase business reputation
New business opportunities
Business networking
18. Questions
1. As it is not a Case Study, you
should…
2. Name one of the Awards
Checklist Essentials
3. Name one of the ways Awards
can help your business
19. Industry Award Offer
Vice Chair – IDM B2B
Marketing Council
Vice Chair – DMA
Responsible Marketing
Committee
DMA Awards Judge 2016
Comms Dealer Awards
Judge
20. Industry Awards – How can they
help business?
Andy Grant
Managing Director
