Communication Skills in Sales

2. What is Communication?
Communication is the art of transmitting
• information,
• ideas and
• attitudes from one person to another.
Communication is the process of meaningful
interaction among human beings

4. VERBAL COMMUNICATION
Signs!

5. NON VERBAL COMMUNICATION
FACIAL EXPRESSIONS
EYE CONTACT

6. VIDEO CLIP : BLACK

7. WHAT IS EFFECTIVE COMMUNICATION IN SALES?
Effective Communication . . .
• It is two way.
• It involves active listening.
• It reflects the accountability of the speaker and listener.
• It utilizes feedback.
• It is clear.
• It achieves one or more of the goals of communication
COMMUNICATION GOALS
Communication
Goals
Customer
Understandings
Customer
Response
Favorable
Relationships
Organizational
Goodwill

8. 5 TIPS FOR EFFECTIVE SALES COMMUNICATION
1.CONNECT WITH YOUR CUSTOMERS
-Before you start demonstrating, try to build a good
connection.
-Ask simple questions about what they do, where they are
from and so on.
-Demonstrate about the product to
them and convince them to buy it.

9. 2.TAKE NOTE OF YOUR BODY LANGUAGE
-Communication skills for sales
representative doesn’t only comprise
of the verbal but also the non verbal
that is communicated through your
body language.
-approach with confidence and a smile.

10. 3.BE AN ACTIVE LISTNER
-This don’t mean that you listen to
them pointlessly!
-Listen to them and make notes of
what are their needs or what they’re
looking for.
-Accordingly, tune in your
language and make a proposal
to them. Listen to their needs first.

11. 4. BE CURIOUS AND ASK RELEVANT QUESTIONS
-90% of the cases you wouldn’t be
generating any sales by pointlessly
pitching.
-What you can do instead, is ask them
relevant questions that will have some
relevance with your product.
-This is one of the best sales
communication skills you can develop.

12. 5. A PLEASANT TONE
-The only thing that can build an
impression about your product or
service is your VOICE.
-Don’t be loud or talks fast. Speak in a
way that makes them comfortable and
at the same time stay professional
and formal in your approach.