Assignment 5

1. Boston to Washington DC Hyperloop
New York Hyperloop Chandler Harmeson

2. FA102a,
Research and Speculative
Product/Service Development
New York Hyperloop Chandler Harmeson

3. Assignment One, Research
“The Deal With The Hyperloop”
https://waitbutwhy.com/2015/06/hyperloop.html
New York Hyperloop Chandler Harmeson

4. Assignment One, Research
-The capsule would ride on a little cushion of air
https://en.wikipedia.org/wiki/Hyperloop#/media/File:Hyperloop_capsule.svg
New York Hyperloop Chandler Harmeson

5. Assignment One, Research
“It would do this with a top speed of 760mph. During windier parts, it would go 300mph”
https://www.google.com/maps/dir/boston/Washington/@40.1688977,-
75.3415703,7z/data=!3m1!4b1!4m14!4m13!1m5!1m1!1s0x89e3652d0d3d311b:0x787cbf240162e8a0!2m2!1d-
71.0588801!2d42.3600825!1m5!1m1!1s0x89b7c6de5af6e45b:0xc2524522d4885d2a!2m2!1d-77.0368707!2d38.9071923!3e4?hl=en&authuser=0
New York Hyperloop Chandler Harmeson

6. Assignment One, Research
The Hyperloop system was originally designed for transit between Los Angeles and San
Francisco.
http://www.spacex.com/sites/spacex/files/hyperloop_alpha.pdf
New York Hyperloop Chandler Harmeson

7. Assignment One, Future Product or Service
• Faster Transport
• Safer Ground Transport
• Implementable for up to 800 miles
New York Hyperloop Chandler Harmeson

8. Source for Brand Character Words
Twenty One Pilots
Alternative Artists
New York Hyperloop Chandler Harmeson
https://en.wikipedia.org/wiki/Twenty_One_Pilots

9. Naming Process
Atlantic Hyperloop
Its an efficient name saying what the product is and where it goes
New York Hyperloop Chandler Harmeson

10. Final Product/Service Name
Atlantic Hyperloop seemed like a simple name, and most land based transit has similarly
simple names.
New York Hyperloop Chandler Harmeson

11. Brand Character Diagram Sketches
New York Hyperloop Chandler Harmeson

12. New York Hyperloop Chandler Harmeson
Persona Lauguage
Purpose Tone
Driving
Replace
Sit
Sleep
Silent
Consistant
Silent
Consistant
Great
Peace
Quiet
Distraction
Brand Character Diagram

13. Assignment Three, Logotype Research, Word from Diagram
Atlantic Hyperloop
Atlantic Hyperloop
AH
New York Hyperloop Chandler Harmeson

14. Assignment Three, Logotype Research
https://www.proctors.org/directionsparking/amtrak-logo/?doing_wp_cron=1532002799.2589249610900878906250
New York Hyperloop Chandler Harmeson

15. Assignment Three, Logotype Research
https://www.njtransit.com/tm/tm_servlet.srv?hdnPageAction=PromotionsTo&hdnSpId=8
New York Hyperloop Chandler Harmeson

16. Assignment Three, Logotype Research
http://www.capitalgazette.com/news/cgnews-marc-train-closed-between-west-baltimore-penn-station-20150403-story.html
New York Hyperloop Chandler Harmeson

17. Assignment Three, Finished Logotype
New York Hyperloop Chandler Harmeson

18. Assignment Four, Social Media Design, Facebook Pages
New York Hyperloop Chandler Harmeson

19. Assignment Four, Social Media Design, Facebook Pages
New York Hyperloop Chandler Harmeson

20. Assignment Four, Social Media Design, Creating
Community
I asked several friends to like the page.
Bots could have been used to create seed likes for heightened visability
New York Hyperloop Chandler Harmeson

21. New York Hyperloop Chandler Harmeson
Logotype
About Buy Now Tech Specs FAQs RF News Social
Media Links
Photo with Tagline Text