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Boston to Washington DC Hyperloop
New York Hyperloop Chandler Harmeson
FA102a,
Research and Speculative
Product/Service Development
New York Hyperloop Chandler Harmeson
Assignment One, Research
“The Deal With The Hyperloop”
https://waitbutwhy.com/2015/06/hyperloop.html
New York Hyperloop Chandler Harmeson
Assignment One, Research
-The capsule would ride on a little cushion of air
https://en.wikipedia.org/wiki/Hyperloop#/media/File:Hyperloop_capsule.svg
New York Hyperloop Chandler Harmeson
Assignment One, Research
“It would do this with a top speed of 760mph. During windier parts, it would go 300mph”
https://www.google.com/maps/dir/boston/Washington/@40.1688977,-
75.3415703,7z/data=!3m1!4b1!4m14!4m13!1m5!1m1!1s0x89e3652d0d3d311b:0x787cbf240162e8a0!2m2!1d-
71.0588801!2d42.3600825!1m5!1m1!1s0x89b7c6de5af6e45b:0xc2524522d4885d2a!2m2!1d-77.0368707!2d38.9071923!3e4?hl=en&authuser=0
New York Hyperloop Chandler Harmeson
Assignment One, Research
The Hyperloop system was originally designed for transit between Los Angeles and San
Francisco.
http://www.spacex.com/sites/spacex/files/hyperloop_alpha.pdf
New York Hyperloop Chandler Harmeson
Assignment One, Future Product or Service
• Faster Transport
• Safer Ground Transport
• Implementable for up to 800 miles
New York Hyperloop Chandler Harmeson
Source for Brand Character Words
Twenty One Pilots
Alternative Artists
New York Hyperloop Chandler Harmeson
https://en.wikipedia.org/wiki/Twenty_One_Pilots
Naming Process
Atlantic Hyperloop
Its an efficient name saying what the product is and where it goes
New York Hyperloop Chandler Harmeson
Final Product/Service Name
Atlantic Hyperloop seemed like a simple name, and most land based transit has similarly
simple names.
New York Hyperloop Chandler Harmeson
Brand Character Diagram Sketches
New York Hyperloop Chandler Harmeson
New York Hyperloop Chandler Harmeson
Persona Lauguage
Purpose Tone
Driving
Replace
Sit
Sleep
Silent
Consistant
Silent
Consistant
Great
Peace
Quiet
Distraction
Brand Character Diagram
Assignment Three, Logotype Research, Word from Diagram
Atlantic Hyperloop
Atlantic Hyperloop
AH
New York Hyperloop Chandler Harmeson
Assignment Three, Logotype Research
https://www.proctors.org/directionsparking/amtrak-logo/?doing_wp_cron=1532002799.2589249610900878906250
New York Hyperloop Chandler Harmeson
Assignment Three, Logotype Research
https://www.njtransit.com/tm/tm_servlet.srv?hdnPageAction=PromotionsTo&hdnSpId=8
New York Hyperloop Chandler Harmeson
Assignment Three, Logotype Research
http://www.capitalgazette.com/news/cgnews-marc-train-closed-between-west-baltimore-penn-station-20150403-story.html
New York Hyperloop Chandler Harmeson
Assignment Three, Finished Logotype
New York Hyperloop Chandler Harmeson

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Boston to washington dc hyperloop 3

  • 1. Boston to Washington DC Hyperloop New York Hyperloop Chandler Harmeson
  • 2. FA102a, Research and Speculative Product/Service Development New York Hyperloop Chandler Harmeson
  • 3. Assignment One, Research “The Deal With The Hyperloop” https://waitbutwhy.com/2015/06/hyperloop.html New York Hyperloop Chandler Harmeson
  • 4. Assignment One, Research -The capsule would ride on a little cushion of air https://en.wikipedia.org/wiki/Hyperloop#/media/File:Hyperloop_capsule.svg New York Hyperloop Chandler Harmeson
  • 5. Assignment One, Research “It would do this with a top speed of 760mph. During windier parts, it would go 300mph” https://www.google.com/maps/dir/boston/Washington/@40.1688977,- 75.3415703,7z/data=!3m1!4b1!4m14!4m13!1m5!1m1!1s0x89e3652d0d3d311b:0x787cbf240162e8a0!2m2!1d- 71.0588801!2d42.3600825!1m5!1m1!1s0x89b7c6de5af6e45b:0xc2524522d4885d2a!2m2!1d-77.0368707!2d38.9071923!3e4?hl=en&authuser=0 New York Hyperloop Chandler Harmeson
  • 6. Assignment One, Research The Hyperloop system was originally designed for transit between Los Angeles and San Francisco. http://www.spacex.com/sites/spacex/files/hyperloop_alpha.pdf New York Hyperloop Chandler Harmeson
  • 7. Assignment One, Future Product or Service • Faster Transport • Safer Ground Transport • Implementable for up to 800 miles New York Hyperloop Chandler Harmeson
  • 8. Source for Brand Character Words Twenty One Pilots Alternative Artists New York Hyperloop Chandler Harmeson https://en.wikipedia.org/wiki/Twenty_One_Pilots
  • 9. Naming Process Atlantic Hyperloop Its an efficient name saying what the product is and where it goes New York Hyperloop Chandler Harmeson
  • 10. Final Product/Service Name Atlantic Hyperloop seemed like a simple name, and most land based transit has similarly simple names. New York Hyperloop Chandler Harmeson
  • 11. Brand Character Diagram Sketches New York Hyperloop Chandler Harmeson
  • 12. New York Hyperloop Chandler Harmeson Persona Lauguage Purpose Tone Driving Replace Sit Sleep Silent Consistant Silent Consistant Great Peace Quiet Distraction Brand Character Diagram
  • 13. Assignment Three, Logotype Research, Word from Diagram Atlantic Hyperloop Atlantic Hyperloop AH New York Hyperloop Chandler Harmeson
  • 14. Assignment Three, Logotype Research https://www.proctors.org/directionsparking/amtrak-logo/?doing_wp_cron=1532002799.2589249610900878906250 New York Hyperloop Chandler Harmeson
  • 15. Assignment Three, Logotype Research https://www.njtransit.com/tm/tm_servlet.srv?hdnPageAction=PromotionsTo&hdnSpId=8 New York Hyperloop Chandler Harmeson
  • 16. Assignment Three, Logotype Research http://www.capitalgazette.com/news/cgnews-marc-train-closed-between-west-baltimore-penn-station-20150403-story.html New York Hyperloop Chandler Harmeson
  • 17. Assignment Three, Finished Logotype New York Hyperloop Chandler Harmeson