Here's the slide deck from a talk I gave at ProductTank in May 2016. This explores failures and successes, real world examples of companies that are trying to attack new entrants (and failing) and some useful resources to start thinking about business model/product innovation.
5. Purplebricks Example
I commented on a ‘friends’ Facebook post
where he slammed online estate agents,
which ended in me being deleted… he’s a
traditional estate agent.
15. OnTheMarket Example
Estate Agents came together to try and
‘disrupt’ Zoopla. This launched in 2015 and
it’s been a massive failure. All of the eye
balls are on Rightmove and Zoopla.
16.
17. Gillette Club Example
This is not a useful experience; they’ve
not thought about the job that the
customer is trying to get done. Take a
look at Cornerstone and Dollar Shave
Club.
28. Copyright 2016 383 project ltd. All Rights Reserved.
The contents of this document are the property of 383. They represent the intellectual property in the form of, but not limited to, processes, ideas and creative designs.
They may not be used without prior written agreement and only upon full compensation to 383 for the use or partial use of any of the material contained.
Thank you
@chanademj
ProductTank Birmingham
19th May 2016
