1. +
RENHOTELS.COM
OR
THE DIGITAL WINDOW OF THE
RENAISSANCE HOTELS
2. +
BRAND
PERSONNALITY
The leitmotiv of Renaissance
hotels is DISCOVERY,
Renaissance invites us to live
the whole expericence
attached to a night-stay at
Renaissance
3. KEY CONCEPTS
HIGH END HOTELS
WORLDWIDE NETWORK
A CORPORATE PINTEREST OF ALL THE DESTINATIONS AND
SERVICES/ ACTIVITIES
CONTENTS ADAPTED ALL YEAR LONG
+
4. Customer engagement
points
Invitation to discover the Renaissance Hotels through an introductive video on the main page.
The Renaissance hotels really put an accent on the « sharing options » with twitter, facebook…
and even instagram
+
Possibility to receive feeds from the website and book
So, the customer is really procative in the spread of the brand
awareness
5. THE RENAISSANCE INFLUENCE ON THE
CUSTOMER DECISION PROCESS
INSPIRATION: the Renaissance hotel with its website wants to create the desire to
discover your personnalized/tailor-made experience
With all the sharing options and the customer’s feedbacks, Renaissance hotel wants
to enhance their visibility and reach new potential customers.
All the Renaissance hotels are really involved in their areas communities promoting
local destinations with festivals, hotspots… so it is like a digital concierge and you
can easily prepare your stay in advance: with your Rnavigator , you can taste their
secrets local tips
+