1. Career Resource Center and Office of Internships and Experiential Learning
Social
Media
Summit
University at Buffalo

2. Meaningful and
Relevant Content
Promote CRC
and IEL events
Social Media Objectives
Communicate in a
new and efficient
way
Connect with
students

3. IEL Social Media

4. IEL Looking Back
 Facebook created in April 2015
 Content included articles, reminders, photos from events
 Began Fall 2015 with 79 likes
 Max post reach in Fall semester was 81

5. Before Posts
Post Reach:
• Internship Reminder
• 36 people
• Expiring Posts
• 39 people

6. Improved Posts
Post Reach:
• Internship Reminder
• 204 people
• Expiring Posts
• 191 people

7. IEL Today
 255 Likes
 Reach is between 180-200 in
the past couple weeks
 Page “likes” up 413% in the last
month
 Most engaging post was
photos of MGG 300 Speakers
 Twitter followers: 56

8. IEL GROWTH CHARTS
Total Page Likes
Why the sudden spikes?

9. CRC Social Media

10. CRC Looking Back
 Facebook created in August
2009
 Content included articles,
events information, some
photos
 Began Fall 2015 with 457
likes

11. Before Posts
Post Reach:
• Newsletter
• 23 people
• Career Passport Conference
• 39 people

12. Improved Posts

13. CRC Today
Facebook:
• 551 Likes
• Average Reach: 250
• Engagement has increased
93.8% due to video and picture
content
• Most engaging post: BAK to
Buffalo Competition and WOW
Fund recipients
Twitter:
• 160 followers
• Over 3,500 impressions in the
past 28 days

14. Total Page Likes
Post Reach
CRC Growth Charts

15. Power of Pictures
Interactions and
Restrictions
Posting Times are Critical
and Vary
What We’ve Learned

16. Jing Video Instructions
Canva Images
Work for a balance between
undergrad and graduate
school promotion
Connect through LinkedIn
Group for Interns
Maintain current platforms
No Instagram
Plan Moving Forward
TechnologyConnectMarketingMaintain

17. Questions?