Why do hotels manage their online reputation ?

1. ORM
Olery vs. Revinate
Why is it important for hotels to
focus on their online reputation ?

2.  All reviews on the same place = a better overview
of what is said about you  having a better
reputation management
 Comparison with competitors = improve yourself
in the service competitors are doing better &
enhance products & services quality, target people
in terms of services you want to differentiate
yourself in.
 Having different reports in terms of key metrics 
fix objectives, a better comparison, relate ORM to
sales changes

3.  Guest profiles huge database that hotel
can manage, it is easier to engage guests
before, during and after their stay as the hotel
know their interests and what they like
 Increasing loyalty by engaging customers
 Webinars  increase hotel managers’
capabilities to better understand why they
should boost their ORM. Customers are no
longer engaged on review website but directly
on all social media  better proximity

4.  Service that is always available for their hotel
managers:
“I have so many contacts at Revinate now and it is
great to know that I can just pick up the phone to ask
a question or have a response to an email in minutes.”
– Emily Johnson, Manager of eCommerce &
Marketing – Greystone Hotels
 Having success stories  to know how useful is
Revinate to their business

5. It is important to ROI
because…
 With Olery the hotel know how much they invest
and it is then easier to evaluate the ROI
We are living in a world where people are looking for
experience and memories. But more than anything,
they seek for what others have to share. Investing in
ORM is primordial for any business now because it
is one of the best ways to have a better reputation.

8. “Turn guest into ambassadors”
Engage your customers … they will
advocate you !
Free marketing
New customers
You will be recommended  better
reputation  more customers attracted

9. Annual reports allow
hotels to evaluate the
results from a year to
another but also in relation
to their competitors

10. Hotels get some help and guidance from how to better use
Social media to how to improve their online reputation
Tips are provided to improve the online reputation management

11. Social Media related to
ORM
Social media is where people express themselves
ORM enables hotels to see what is said, respond to
these posts
ORM & social media are related in the way that
social media represent user generate contents,
ORM allows company to access the UGC  have a
connexion with users, interact, enhance their image
and reputation & finally increase loyalty

12. Use of ORM in the
Hotel website & social
publishing
 It is important to stream relevant
generated content to the website
everybody that will visit the website
will be able to see what is said about
you on the Internet & realize how much
you are recommended
 Maximizing UGC?
 Incentive & games  people love
rewards and competition. The more they
feel involve, the more they will get
committed