If you have to create
a Next-button course, you can use the button to your advantage. You can encourage learners to: 1. Pause at the Next button. 2. Think. 3. Want to click the button. So the path through the course becomes more like...
In most linear courses, a
slide contains a complete idea. It tells you everything you need to know. You click Next simply out of obedience. OK, click the Next button now.
5 ways to make learners
want to click Next The following techniques work because they make a slide incomplete. They keep the learner a little off balance. 1. Ask a question 2. Use an incomplete sentence 3. Suggest a sequence; build a list 4. Compare & contrast 5. Create a dilemma
Questions that work well Make
learners gauge their existing knowledge: How do most identity thieves get their information? Ask them to predict what’s next: What could happen to Stella’s data?
More questions that work Ask
for advice: (A worker sees a colleague install what could be a keylogging device.) What should she do? Set up a mystery that will unfold through several slides: (A client discovers her identity was stolen.) Was it the firm’s fault?
Questions to avoid Questions that
the next slide won’t answer: Do you know someone whose identity has been stolen? Questions no one cares about: How many times per hour is someone’s identity stolen? You could end every slide with a question, but...
...that would get annoying fast.
So here’s another technique: 2. Use an incomplete sentence. End the slide with the beginning of an interesting sentence. Sarah opened the attached file and discovered... You might think that shredding the document is good enough, but... 3 more tips to go!
3. Suggest a sequence; build
a list This is easy to combine with other techniques, like the incomplete sentence: First, the spear phisher researches his victim online. Then... You could also use this technique to build a graphic.
4. Compare & contrast Follow
one slide with a slide that contains contrasting information. Do this in a series so the learner recognizes the pattern and tries to complete it. For an example, see http://www.slideshare.net/jclarey/meetcharlene