This presentation is an Introduction to Growth Hacking. It gives insights into it's principles and methods at a high level. Useful for startups it also give case studies illustrating different types of methods, tools and processes used in Growth Hacking.

1. Catherine Duggan
Wednesday 6 September 2017
Introduction

2. Hack

3. A person whose true north is growth.
Everything they do is scrutinized by its potential
impact on scalable growth.
Sean Ellis, Entrepreneur, 2010

4. A person whose true north is growth.
Everything they do is scrutinized by its potential
impact on scalable growth.
Sean Ellis, Entrepreneur, 2010

5. Growth Hacking

6.  Requires growth mindset
 Creative marketing
 Data analytics and testing
 Growth processes and innovation
 Startups
 Case Studies
Growth Hacking

7. Growth Mindset

8.  Embraces challenges
 Thinks outside the box
 Finds alternatives
 Embraces and learns from failure
 Accepts constructive criticism
 Keeps an open mind
 Learns from the success of others
Growth Mindset

9. Creative
Marketing
Software
Engineering
Data Analytics
& Testing
Growth
Hacker

10. Creative Marketing

11. Creative Marketing
Growth Hacking Tactics That Every Startup Needs To Know

12. Data Analytics & Testing

13. Data Analytics & Testing

14. Growth Process and Innovation

15.  Brainstorm: generate ideas and identify goals
 Prioritise: select the most important ones
 Test: run tests on them
 Analyse: check and verify the results
 Optimise: learn what works and what doesn’t -
use for optimisation
 Repeat: test, test and test again
Growth Processes & Innovation

16. Pirate Metrics: AARRR
Dave McClure’s Pirate Metrics

17. Startups

18.  Cost effective
 Agile – can adapt quickly
 Close to customers
 Can create fan base – early adopters
 Scale rapidly - focus on and measure
results
 Less red tape
Startups

19. Case Studies

20. Airbnb

21. Craig’s List

22. Dropbox

23. Ryanair

24. Thanks for listening.
Any Questions?