Does your product idea remain vague and shapeless in your head? Did you come up with a product idea, but not sure how to organize it? I made a worksheet named "The Product Idea Organizer" to hopefully help to sort out and strengthen your idea. You can check out whether your idea: - falls into self-satisfaction - is being developed based upon seller's perspective and logic. - each item is reasonably connected each other. - you idea has a strong power to attract customers.

1. You1: Yourself
You2: Customer
Explanation-The Product Idea Organizer
A
Let’s make ____happen. / Let _____come
true./Why don’t you2____.
Desirable result that you2 will enjoy.
Your1 proposal to customer.
B
You2 are able to get/earn/receive/accomplish,
and so on ).
Something that you2 can attain/obtain. Ability,
skill, state, tool, and so on.
C
Prerequisite for B.
Basic proposal to you2. Or point or trick or know-
how.
Your1 expertise.
D
How to do it?
Specific way/method for you2 to achieve A.
Developing your1 product to realize this
description. Product features.
Message to customer
Let’s A by B.
B enables You2 to A.
By having C, you2 will be B.
1

2. Important points to bear in your mind. 1
• Customer (You2) is always the starting point.
• Taking the different point of view of You1 and
You2 seriously.
• The green arrows ( ) don’t show the sequence
of filling out this sheet. They only show the
nexus.
• Being specific.
2

3. Important points to bear in your mind. 2
• Steps
1. Staring B and A.
2. Is the message to customer strong and
attractive?
3. Does you expertise firm enough to create
B? If not, what to do?
4. Is D attractive to get attention (wow!)?
Does D consistent with what customer
really want? Can you afford to built a
business process to build and offer this
product? 3

4. You1: Yourself
You2: Customer
Example 1
Consulting service for customer complaint
A
Confidence. Free from torments of complaint
handling, Save company. Turning angry
customer into fan.
Desirable result that you2 will enjoy.
Your1 proposal to customer.
B
Understanding types of complaint, and action
and language accordingly. Analyzing real needs
behind complaint.
Something that you2 can attain/obtain. Ability,
skill, state, tool, and so on.
C
Systematic method for handling complaint.
Handling complaint with your gut feeling could
turn complaint into serious trouble.
Basic proposal to you2. Or point or trick or know-
how.
Your1 expertise.
D
Implementing customized countermeasure
and system based on type of claim and
customer resulting from handling 2K cases.
Specific way/method for you2 to achieve A.
Developing your1 product to realize this
description. Product features.
Message to customer
Let’s A by B.
B enables You2 to A.
By having C, you2 will be B.
4
I think this example should be more specific in real
cases.

5. You1: Yourself
You2: Customer
Example 2
The action movie cam (only my thinking)
A
You will be a hero.
Desirable result that you2 will enjoy.
Your1 proposal to customer.
B
Taking exciting, powerful and stunning video
clip of yourself in action.
Something that you2 can attain/obtain. Ability,
skill, state, tool, and so on.
C
Wearable tiny action video cam.
Basic proposal to you2. Or point or trick or know-
how.
Your1 expertise.
D
Wearable tiny action video cam w/ high-
resolution quality. resistance to high vibration
and attachability to your body and equipment
Specific way/method for you2 to achieve A.
Developing your1 product to realize this
description. Product features.
Message to customer
Let’s A by B.
B enables You2 to A.
By having C, you2 will be B.
5

6. You1: Yourself
You2: Customer
Example 3
You should avoid like this.
A
You will experience a new world.
Desirable result that you2 will enjoy.
Your1 proposal to customer.
B
You will be treated with respect as a valued
customer. + Tailored service.
Something that you2 can attain/obtain. Ability,
skill, state, tool, and so on.
C
High quality service that will be performed by
highly-trained personnel. The-state-of-art
equipments will enhance the service.
Basic proposal to you2. Or point or trick or know-
how.
Your1 expertise.
D
Your issues will be solved by tailored services.
Highly-trained personnel will serve you.
Specific way/method for you2 to achieve A.
Developing your1 product to realize this
description. Product features.
Message to customer
Let’s A by B.
B enables You2 to A.
By having C, you2 will be B.
Be Specific.
6

7. The scope of The Product Idea Organizer is to
clarify, sort out, review and revive your product
idea.
It is not enough to build business and product
with only this worksheet.
7

8. You1: Yourself
You2: Customer
The Product Idea Organizer
A
Desirable result that you2 will enjoy.
Your1 proposal to customer.
B
Something that you2 can attain/obtain. Ability, skill, state,
tool, and so on.
C
Basic proposal to you2. Or point or trick or know-how.
Your1 expertise.
D
Specific way/method for you2 to achieve A.
Developing your1 product to realize this description.
Product features.
B enables You2 to A.
By having C, you2 will be B.
The Product Idea Organizer by Caster Minogue is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Idea Name Ver.
Message to customer. Let’s A by B.

9. Find Out More
Thank you for viewing my slide.
If it gave you a clue, please
check out my book.
Avoiding Unexpected Detours